elections
Elections

Industry experts also say ad rates will increase across English, Hindi and Regional news channels on the counting day

Moumita Bhattacharjee Apr 23, 2019 8:36 AM

AutoAD

BJP and Congress are using more than 20,000 autos each in states such as Delhi and UP to spread their campaign, while AAP is using nearly 10,000 autos

Anjali Thakur Apr 23, 2019 8:35 AM

IAACampaign

The campaign will see a splash of emailers and creatives specially conceptualized for social media platforms that showcase youngsters celebrating after voting for the first time

exchange4media Staff Apr 22, 2019 1:39 PM

Poll

On the first day of polling, Narendra Modi, BJP, Rahul Gandhi and Congress were among the top five mentions on Twitter

Tasmayee Laha Roy Apr 22, 2019 8:28 AM

MX player

The platform offers live debates, live streaming of current events and light-hearted comic features

exchange4media Staff Apr 18, 2019 4:46 PM

Bhargav Patel IQM

IQM Corporation’s CEO, Patel, explains how their 70% match rate gives political campaigns a competitive advantage to reach voters with targeted information that empowers them to get out the vote

Tasmayee Laha Roy Apr 18, 2019 9:06 AM

electionCommission

Brands too are doing their bit, encouraging citizens to cast their votes through innovative campaigns and creatives

Dolly Mahayan & Neethu Mohan Apr 18, 2019 8:54 AM

Chooser Not Loser

This tongue in cheek campaign #ChooserNotLoser has been created by Tilt Brand Solutions and produced by Tilt Studios

exchange4media Staff Apr 17, 2019 8:12 PM

Avinash Pandey

Pandey, CEO, ABP News Network informed that ABP Ganga will cater to UP & Uttarakhand; he also spoke about the channel's viewership targets and elections

Moumita Bhattacharjee Apr 17, 2019 8:06 AM

Kanada

The special programming will be aired throughout the day on April 18 on NewsX Kannada

exchange4media Staff Apr 16, 2019 5:28 PM

MTV

Leo Burnett – Orchard has partnered with MTV to bring hard-hitting stories from around the world, giving a different perspective to the democratic privileges of India 

exchange4media Staff Apr 16, 2019 4:30 PM

Samsonite

The #EkDinKiChutti campaign encourages people to take a day off and travel home for a day to vote

exchange4media Staff Apr 16, 2019 3:58 PM

network18

The campaign encourages citizens to make an informed decision and exercise their fundamental right to vote

exchange4media Staff Apr 16, 2019 2:52 PM

Kiski Sakar

While  ‘Everytainment’ will be the core offering, ‘Kiski Sarkar’ will feature comics Anirban Dasgupta, Saurab Mehta, Prashasti Singh, Rahul Subramanian, Kumar Varun, Rahul Dua and Nishant Suri

exchange4media Staff Apr 16, 2019 2:13 PM

LudoMantri

The game features four parties – team Mitron, Parivar Party, Muffler Party & Stree Power Party with 20 political avatars. Users compete for votes to push their party to the top of the leaderboard

exchange4media Staff Apr 16, 2019 11:03 AM

Election KFC

The brand urges consumers to ‘Make their voice heard, and their vote count’

exchange4media Staff Apr 16, 2019 10:29 AM

KFC

Urges consumers to make their voice heard, and their vote count

exchange4media Staff Apr 15, 2019 4:09 PM

Zee

ZEE’s entertainment channels pause their content for 2 hrs on voting day and request viewers to step out and vote as per #GrownUpsGoVote campaign

exchange4media Staff Apr 15, 2019 3:48 PM

BookMyShow

Launches digital campaign to encourage Indians to vote judiciously

exchange4media Staff Apr 14, 2019 10:00 AM

e4m recap

We bring you a roundup of the news making headlines this past week

exchange4media Staff Apr 13, 2019 8:44 AM