IQM Corporation’s CEO, Patel, explains how their 70% match rate gives political campaigns a competitive advantage to reach voters with targeted information that empowers them to get out the vote

Tasmayee Laha Roy 3 days ago

Brands too are doing their bit, encouraging citizens to cast their votes through innovative campaigns and creatives

Dolly Mahayan and Neethu Mohan 3 days ago

This tongue in cheek campaign #ChooserNotLoser has been created by Tilt Brand Solutions and produced by Tilt Studios

exchange4media Staff 3 days ago

Pandey, CEO, ABP News Network informed that ABP Ganga will cater to UP & Uttarakhand; he also spoke about the channel's viewership targets and elections

Moumita Bhattacharjee 4 days ago

The game features four parties – team Mitron, Parivar Party, Muffler Party & Stree Power Party with 20 political avatars. Users compete for votes to push their party to the top of the leaderboard

exchange4media Staff 5 days ago

The brand urges consumers to ‘Make their voice heard, and their vote count’

exchange4media Staff 5 days ago

Launches digital campaign to encourage Indians to vote judiciously

exchange4media Staff 1 week ago

Of these, 1.2 million were tweeted on Thursday during Phase I of the elections

exchange4media Staff 1 week ago

From live channels to interactive campaigns and special shows, OTT players such as VOOT, SonyLIV, ZEE5 and MX Player have elaborate plans to tap viewership during the election months

Moumita Bhattacharjee 1 week ago

Jain, CEO, Hindi News Cluster, News18 Network talks of News18’s election coverage plans & the massive campaign to promote the Network as the election’s No. 1 destination

Moumita Bhattacharjee 1 week ago

The initiative urges all Indian voters to do a thorough background check on the candidates prior to voting

exchange4media Staff 1 week ago

According to Facebook’s latest Ad Library Report, there were 51,810 political ads with a total spending of more than Rs 10.32 crore between February and March 30 this year

exchange4media Staff 1 week ago

Kicking off its journey from Telangana, the roving studio will move to AP, TN, Karnataka, Maharashtra, MP, UP, West Bengal, Jharkhand and Bihar before culminating the journey in Varanasi

exchange4media Staff 05-April-2019

Blue Star Ltd is looking at Rs 85 crore ad spend this financial year to win customers

Ruhail Amin 05-April-2019

In tandem with the current political environment, BTVI has expanded its content to ensure that its audience connects with all the latest political developments in the country

exchange4media Staff 04-April-2019

Political parties and candidates have spent a total of Rs 37,616,400 for 831 political ads on Google in the past month and a half

Tasmayee Laha Roy 04-April-2019

Spend on political advertisements in local cable channels have gone up by more than 100 per cent compared to the 2014 elections, say industry experts

Tasmayee Laha Roy 04-April-2019

Dr Roy, Co-Founder & Executive Co-Chairperson, NDTV Group spoke about the issue of fake news, the growing interdependence between social feeds and newsrooms and the future of TV news in India.

Ruhail Amin 01-April-2019

Ashutosh Harbola, CEO & Co-founder of Buzzoka spoke about emerging trends, how social media influencers will shape the elections, new-age influencers and more

Anjali Thakur 01-April-2019

Shrinate will contest Lok Sabha elections for Congress from Maharajaganj

exchange4media Staff 29-March-2019