Guest Column: Business Head of Eikona & Senior VP - Corporate Communications explains why agencies fail to get the desired fee hike

Siddhartha Mukherjee Oct 5, 2018 8:54 AM


Guest column: Business Head, Eikona says a healthy measurement system requires many yardsticks

Siddhartha Mukherjee Jul 11, 2018 8:55 AM

Eikona Connect: TV channels sustain brand launch PR 4x more than non-broadcast categories?blur=25

Brand launch recall is increasingly getting driven by the ability to get repeated or have longer periods of brand exposure. However, ensuring regular and sustained editorial presence for the brand in print media across the width and depth of Indian landscape is at the same time getting tougher

exchange4media Staff May 11, 2016 8:07 AM

Eikona Connect: Thought leadership no longer only CEO’s responsibility?blur=25

HR Heads, CIOs and Business/Category Heads are consciously spending time crafting thought leadership messages through authored articles regularly

exchange4media Staff Apr 13, 2016 7:58 AM

EIKONA Connect: Corporate HR increasingly depending on PR for healthy ROI?blur=25

Across sectors, HR departments of Corporates are working very closely with their top management and communications team to devise strategic PR Campaigns, both for attraction and retention of talent

exchange4media Staff Mar 16, 2016 7:57 AM

Eikona Connect: PR usage by Celebrity Brand Endorsement Industry dips by 33% in last two years?blur=25

Despite 800 brands taking advantage of celebrity associations over the past few years, the latest data released by Eikona shows a noticeable dip in the use of PR by the Brand Celebrity Endorsement Industry.

exchange4media Staff Mar 2, 2016 7:49 AM

EIKONA Connect: Last two years see a surge in CXO's participation for brand promotion?blur=25

For the period of 2013-2015, Eikona data shows a surge in CXO’s participation in a brand’s PR initiatives in regional and smaller economies of India

exchange4media Staff Feb 17, 2016 9:02 AM

EIKONA Connect: An average of 6-8 media releases being issued by single company in a month: To what avail??blur=25

The good old media relations tool called ‘Media Release’ is gradually dying and we have our own act to blame that is contributing to this state of affairs.

exchange4media Staff Feb 3, 2016 8:31 AM

EIKONA Connect:Time to Sharpen PR Messaging Skills?blur=25

Average Print News Article Size shrinking; 8 out of 10 News Articles go without a Message

exchange4media Staff Dec 9, 2015 8:36 AM

EIKONA Connect: PR Industry betting big on visuals to tackle dipping time spent on Print?blur=25

For PR Industry professionals, given that the attention of a news reader is getting disturbed by multiscreen, the challenge is to ensure that the reader remembers the news. Visuals is the best option

exchange4media Staff Nov 25, 2015 7:58 AM

EIKONA Connect: Spokesperson-dependant PR rises to 38% in 2 years?blur=25

While this column highlights data to corroborate this positive development, however, our Industry should tread cautiously, suggests Eikona, the Neutral, Earned Media Planning, Audit & Advisory Service

exchange4media Staff Oct 28, 2015 8:22 AM

EIKONA Connect: PR drives brand CSR communication by 5-10% across product categories?blur=25

Advertising has not come in handy for Brand’s CSR initiatives. While paid initiative tools have been fixated with product communication, it is PR that has helped brands leverage their CSR initiatives

exchange4media Staff Oct 14, 2015 8:29 AM

EIKONA Connect:  PR Industry readies India Inc. for Bharat?blur=25

Helps create Demand by pushing Brand News beyond Metros; Tier 1 & 2 markets increase in media plans

exchange4media Staff Sep 30, 2015 8:27 AM

EIKONA Connect: PR Industry puts more emphasis on 'Brand Views'...not just 'Brand News'?blur=25

Brand Views PR sees 18% growth, and is signaling industry talent growth. Also, utilization of editorial platforms like authored articles, columns, spokesperson profiling & quotes, interviews and other such initiatives are seeing an upward trend

exchange4media Staff Sep 16, 2015 9:37 AM

EIKONA Connect: Print PR/Earned Media industry volume grows by 38% in 2015 vs 2014?blur=25

A simple yet effective indicator of the fact that PR Tool is increasingly getting used by brand custodians across industry verticals is by gauging the growth of Earned Media space usage dedicated to a brand across editorial/news & views formats

exchange4media Staff Sep 2, 2015 9:02 AM

TAM's rebranded Eikona to focus on earned media management?blur=25

Eikona's service span will include helping brand custodians listen to the mood of the market, set communications targets, monitor execution, audit & advisory & establish earned media's impact on brand reputation

exchange4media Staff Jul 7, 2014 8:02 AM

MSLGroup & Eikona put the spotlight on reputation management in new report?blur=25

The report forecasts that in the next few years, reputation management will evolve as one of the major instruments of crisis management for corporates

exchange4media Staff Sep 25, 2013 7:42 AM