EIKONA Connect:Time to Sharpen PR Messaging Skills?blur=25

Average Print News Article Size shrinking; 8 out of 10 News Articles go without a Message

exchange4media Staff Dec 9, 2015 8:36 AM

EIKONA Connect: PR Industry betting big on visuals to tackle dipping time spent on Print?blur=25

For PR Industry professionals, given that the attention of a news reader is getting disturbed by multiscreen, the challenge is to ensure that the reader remembers the news. Visuals is the best option

exchange4media Staff Nov 25, 2015 7:58 AM

EIKONA Connect: Spokesperson-dependant PR rises to 38% in 2 years?blur=25

While this column highlights data to corroborate this positive development, however, our Industry should tread cautiously, suggests Eikona, the Neutral, Earned Media Planning, Audit & Advisory Service

exchange4media Staff Oct 28, 2015 8:22 AM

EIKONA Connect: PR drives brand CSR communication by 5-10% across product categories?blur=25

Advertising has not come in handy for Brand’s CSR initiatives. While paid initiative tools have been fixated with product communication, it is PR that has helped brands leverage their CSR initiatives

exchange4media Staff Oct 14, 2015 8:29 AM

EIKONA Connect: Print PR/Earned Media industry volume grows by 38% in 2015 vs 2014?blur=25

A simple yet effective indicator of the fact that PR Tool is increasingly getting used by brand custodians across industry verticals is by gauging the growth of Earned Media space usage dedicated to a brand across editorial/news & views formats

exchange4media Staff Sep 2, 2015 9:02 AM