effie
Efficacy effectiveness and the Effie Awards?blur=25

Being controversy free, with the USP of creative effectiveness & active client participation seem to have worked in favour of the Effie Awards, which has seen a 20% hike in the number of entries

Priyanka Mehra Jan 17, 2014 9:28 AM

Envies: Goafest's envy, Ogilvy's pride??blur=25

As Ogilvy India holds the first edition of its own awards 'Envies' today, having given the Abbys a miss, exchange4media explores if this is a growing trend and what impact it will have on the Abbys

Priyanka Mehra Dec 16, 2013 9:51 AM

APAC Effie introduces Specialty Category for Asia Pacific brands?blur=25

This category has been specially created as an effort by APAC Effie Awards to recognise the achievements of brands that are born and bred in the Asia Pacific region

exchange4media Staff Nov 8, 2013 7:43 AM

Kainaz Gazder leaves behind strong legacy as she moves to P&G China?blur=25

Gazder has relocated to China. Her exact new role is not known. She has been instrumental in many of P&G’s successful campaigns

Priyanka Mehra Sep 2, 2013 9:59 AM

Kainaz Gazder leaves behind strong legacy as she moves to P&G China?blur=25

Gazder has relocated to China. Her exact new role is not known. She has been instrumental in many of P&G’s successful campaigns

Priyanka Mehra Sep 2, 2013 8:08 AM

Effie continues global expansion with launch of Effie Asia-Pacific?blur=25

With the addition of the Asia-Pacific Effie programme, Effie Worldwide's i'ntl network now expands to 40 national programmes & four regional programmes

exchange4media Staff Aug 1, 2013 7:43 AM

Ogilvy Mumbai declared most effective agency office in the world?blur=25

This is the second consecutive year that the agency has bagged this accolade in the 2013 Effie Effectiveness Index

exchange4media Staff Jun 22, 2013 8:38 AM

Ogilvy India sweeps EFFIE Awards 2012?blur=25

Ogilvy put a total score of 280 points. McCann follows with 65 & Lowe with 60 points. Ogilvy also won the Grand EFFIE Award

Saloni Surti Dec 5, 2012 7:30 PM

EFFIE 2012: Cadbury adjudged Client of the Year?blur=25

The brand bagged six Silver awards, one Bronze award and the Grand EFFIE totalling 85 points; STAR India followed with 75 points

Saloni Surti Dec 5, 2012 6:49 PM

Ogilvy leads EFFIE 2012 shortlist; McCann follows?blur=25

EFFIE 2012 included two new categories this year. The Award would be held in Mumbai on December 4

exchange4media Staff Nov 26, 2012 4:27 AM

The Ad Club invites entries for EFFIE 2012?blur=25

Two new categories i.e. Direct and Best Ongoing Campaign will be included this year

exchange4media Staff Oct 18, 2012 9:07 PM

Dawn of Effies in Delhi; judging process concludes?blur=25

CMOs of some of the biggest brands and senior planners have welcomed the move to hold the Effies judging process for the first time in Delhi.

Deepika Bhardwaj Nov 30, 2011 10:13 AM

In its 15th year, Effies gears up for a bigger show; categories upped from 7 to 15?blur=25

The Effies this year will focus on encouraging smaller and emerging brands that are gradually making it big in the face of other big clients and advertisers. The Awards ceremony will be held in Mumbai on December 7, 2010.

exchange4media Mumbai Bureau Oct 14, 2010 7:32 AM

Rahul Roy joins Rediffusion Y&R as Planning Head, South?blur=25

Rediffusion Y&R has appointed Rahul Roy as Planning Head, South. His last assignment was with Lowe Malaysia as Head and Director – Strategy Planning.

exchange4media Staff Jan 14, 2010 8:14 AM