effie
Effies 2016 sees 21% increase in entries over last year?blur=25

With 250 shortlists across 25 categories, over 32 Agencies, including 3 Media Agencies; and over 60 Clients have their work shortlisted to win an EFFIE this Friday

Priyanka Mehra Dec 15, 2016 9:26 AM

2017 APAC Effie Awards announces call for entries?blur=25

The 2017 competition offers 42 categories, spotting several changes to stay relevant to the evolving marketing landscape in Asia Pacific. 3 new Specialty Categories are introduced – Branded Content, Programmatic, and Seasonal Marketing

exchange4media Staff Nov 5, 2016 8:15 AM

Vikram Sakhuja to be Effie 2016 Chair, Mitrajit Bhattacharya to be Awards Co-Chair?blur=25

The awards recognize and commend excellence in marketing communications and encourages thoughtful dialogue about the drivers of marketing effectiveness

exchange4media Staff Oct 4, 2016 3:09 PM

APAC Effie 2016: Ogilvy & Mather, Mullen Lowe and BBDO dominate  the list of finalists?blur=25

Spanning across 35 Single Market and Multi-Market categories, the finalists have stood out with their outstanding results, amongst the hundreds of entries submitted into APAC Effie Awards 2016.

exchange4media Staff Mar 3, 2016 8:37 AM

"We shy away from awards that only recognize creativity" Joseph George?blur=25

Joseph George Regional President, South & Southeast Asia, Group CEO India, Mullen Lowe Lintas shares his take on the agency’s approach to creative effectiveness, the reason for staying away from purely creative awards and more

exchange4media Staff Jan 29, 2016 9:27 AM

Effies 2015: Mullen Lowe Lintas bags 'Agency of the Year' and takes home 'Grand Effie of the Year' award for PaperBoat?blur=25

Hindustan Unilever maintained its winning streak for the third time in a row in bagging the ‘Client of the Year’ award

Priyanka Mehra and Sarmishtha Neogy Jan 28, 2016 8:55 AM

The Advertising Club Announces Finalists For “Effie Award 2015”?blur=25

The Advertising Club, today, announced the finalists for the Effie Awards 2015, to be held on Wednesday, 27th January, 2016. Over 100 brands that ran campaigns in India from 1st October, 2014 to 30th September, 2015 (12 months) were eligible for entry and only a select few will be vying for the top honors across 26 award categories, this Wednesday

exchange4media Staff Jan 27, 2016 6:15 PM

Advertising Club restructures membership fees?blur=25

Going forward, the Advertising Club also intends to make membership mandatory for industry professionals participating in ad club events such as Effies, Emvies etc

exchange4media Staff Dec 31, 2015 2:37 PM

Positive Change Effie Awards expands to Asia Pacific?blur=25

Effie Worldwide and World Economic Forum continue global expansion of the award celebrating effective marketing efforts that are shifting consumer behavior towards environmental sustainability

exchange4media Staff Nov 9, 2015 8:45 AM

APAC Effie Awards 2016 Names Omnicom’s Cheuk Chiang as Awards Chairman?blur=25

Cheuk oversees the global media and communications network in Asia Pacific, with brands like OMD, PHD and M2M that have been built on strong cultures of creativity and innovation. In the APAC region, Omnicom Media Group has over 4,000 staff in 47 offices across 18 markets

exchange4media Staff Oct 12, 2015 8:25 AM

Unilever, Coca-Cola most effective marketers in APAC: Effie Worldwide?blur=25

2015 Effie Effectiveness Index Reveals WPP Group is most effective agency holding group; Ogilvy & Mather is the most effective agency network in Asia Pacific

exchange4media Staff Apr 24, 2015 11:13 AM

Havas Worldwide India wins Grand Effie at APAC Effies ?blur=25

Havas Worldwide India won the Grand Effie for their campaign to mobilise opinion and action against an age-old societal practice of child marriage

exchange4media Staff Apr 14, 2015 11:09 AM

Ogilvy Mumbai named APAC Effie Agency of the Year 2015?blur=25

Ogilvy Group picked up 2 Golds, 4 Silvers and 2 Bronze metals at APAC Effie Awards 2015

exchange4media Staff Apr 13, 2015 8:45 AM

2015 Global Effie Index  names Lowe Lintas + Partners ‘Most Effective Agency’ in India and APAC ?blur=25

The agency was placed at No. 3 among Global Top 5 in Global Effie Index 2015

exchange4media Staff Apr 13, 2015 8:42 AM

Evaluation of creativity can be subjective; in-market performance cannot: Joseph George ?blur=25

Joseph George, CEO Lowe Lintas India, talks about what goes behind the many 'firsts' that the agency has achieved, the latest being Lowe Lintas India declared the No. 1 Creative Agency in the World by WARC 100

Priyanka Mehra Feb 27, 2015 9:21 AM

Effie Awards 2014: Lowe bags 7 Golds, Ogilvy bags 2 Golds and wins agency of the year?blur=25

Lowe bagged the highest number of Golds, Ogilvy and McCann won 2 each; no other agency was awarded any Gold

exchange4media Staff Jan 19, 2015 8:19 AM

Effie Awards 2014: Ogilvy & Mather is Agency of the Year, Lowe Lintas bags maximum Gold awards?blur=25

The Grand Effie of the Year went to Soho Square for BJP’s ‘The Political Campaign That Created History’. HUL was declared Client of the Year

Collin Furtado Jan 17, 2015 10:38 AM

 APAC Effie and GfK release findings on effective marketing campaigns?blur=25

Findings showed that increasing sales and market share is a common goal in effective campaigns and many speak to the younger audience

exchange4media Staff Dec 11, 2014 10:27 AM

APAC Effie ropes in Jarek Ziebinski as 2015 Awards Chairman?blur=25

Leo Burnett Asia Pacific Chairman & CEO Jarek Ziebinski’s connection with Effies dates back more than a decade ago, when he founded and headed the Polish Effie Awards as a President

exchange4media Staff Sep 9, 2014 12:03 PM

WPP global revenues up 6.2% in 2013 at over £11 bn?blur=25

Brazil, Russia, India and China account for over $2.5 billion revenues, including associates. Reported global billings up 4.1 per cent at £46.2 billion

exchange4media Staff Mar 1, 2014 9:45 AM