The TVC will be broadcast on TV channels and multiple digital platforms like Inshorts, Facebook, Instagram, Twitter, Programmatic, Quora

exchange4media Staff Oct 26, 2020 3:06 PM

The company has roped in the actor as a product ambassador since his recent contributions to public service resonate well with the brand's values

exchange4media Staff Aug 8, 2020 9:10 AM

1702 Digital is set to partner with Edelweiss Tokio Life Insurance to aid them with their digital methods

exchange4media Staff Jul 23, 2020 4:49 PM

Experts share recommendations for brands to improve customer engagement and navigate the uncertain marketing terrain in the new normal

Noel Dsouza May 29, 2020 8:15 AM

Reckitt Benckiser (India), Dabur India, Bennett, Coleman & Co Ltd, and Aditya Birla Health Insurance among other big winners

exchange4media Staff Mar 5, 2020 6:22 PM

Prior to this, Bachwani was Group Head - Customer Experience with Edelweiss Group

exchange4media Staff Feb 26, 2020 5:32 PM

The campaign comprises 3 digital films, which have so far garnered 5,17,082 impressions and achieved a high View-Through Rate of 42.07%

exchange4media Staff Feb 1, 2020 4:00 PM

The #NoMoreWaiting campaign will be a month-long drive by the company focused on debunking the false beliefs and fears around organ donation in India, urging people to step up and support the cause

exchange4media Staff Nov 9, 2019 8:56 AM

Abhishek Gupta, Chief Marketing Officer, Edelweiss Tokio Life Insurance said the organ donation campaign will focus on creating awareness and breaking myths around it

Misbaah Mansuri Nov 6, 2019 8:10 AM

Comes up with video to end all preconceived thoughts about women

exchange4media Staff Oct 14, 2019 1:15 PM

At the 15th edition of BW Marketing Whitebook Summit, an esteemed panel of experts discussed the topic 'Bang for the Buck - The Performance Conversation'

exchange4media Staff Aug 30, 2019 9:08 AM

Das' consecutive 5 gold medals at the Nove Mesto nad Metuji Grand Prix have made her climb the brand endorsement ladder as brands gradually shift their focus from cricket

Nafisa Shaheen Jul 23, 2019 8:27 AM

The Ramadan film is live on Facebook and YouTube, with total views reaching about 2 million and engagements of around 1,11,480

exchange4media Staff Jun 4, 2019 1:34 PM

The campaign emphasizes the need and importance of retirement planning

exchange4media Staff Jun 1, 2019 8:47 AM

Abhishek Gupta, Chief Marketing Officer, Edelweiss Tokio Life Insurance, talks about their latest campaign 'Zindagi Plus’ and the brand’s initiatives which focus on women

Samarpita Banerjee May 1, 2019 8:47 AM

The films bring the company’s motto of ‘exceeding customer expectations’ to life, through the concept of ‘Thoda aur khayaal’

exchange4media Staff Feb 19, 2019 3:33 PM

Objective was to bring out the #BeUnlimited spirit of the athletes that resonates with Edelweiss

exchange4media Staff Sep 24, 2018 4:19 PM

With Asian Games starting on August 18, there has been an increase in brands supporting non-cricket sports.

exchange4media Staff Aug 16, 2018 8:58 AM

The financial services conglomerate has inked a long-term partnership with India Olympic Association (IOA) towards sponsorship of the Indian contingent for all games, including Commonwealth Games 2018 and Asian Games 2018

exchange4media Staff Mar 28, 2018 2:59 PM

IOA also announced Raymond as its official styling partner and Shiv Naresh Sports as its official sports apparel partner for the Commonwealth Games to be held in Gold Coast from 4-15 April 2018.

exchange4media Staff Feb 26, 2018 5:19 PM