News broadcasters pin hopes on elections, budget & IPL to boost ad revenues ?blur=25

Another big factor that has helped the news broadcasters to tide over the demonetisation blues has been the build up to the UP and Punjab elections, which has spiked the levels of audience interest in news channels and thus advertisers.

Priyanka Mehra & Ruhail Amin Jan 24, 2017 8:13 AM

Virtual Reality and Augmented Reality offer extensive marketing benefits for brands: Warc Toolkit 2017?blur=25

VR and AR are set to revolutionize the ecommerce industry with a value that is predicted to hit USD 150 bn by 2020.

exchange4media Staff Jan 13, 2017 1:47 PM

Publicis Commerce makes Asia debut; Ken Mandel to captain new capability?blur=25

By combining Publicis Media’s media buying, planning & analytic capabilities with Interactive Solutions experience optimizing brand assets within over 200 e-retailers across the globe Publicis Commerce aims to position itself to provide clients a unique service offer that holistically blends demand generation & e-merchandising services

exchange4media Staff Jan 9, 2017 8:52 AM

2016 for ecommerce: Teething competition, markdown in valuation and huge investment?blur=25

Merger, partnership, acquisition, steep markdown in valuation, huge investments and brand makeover 2016 witnessed everything in ecommerce sector. A flashback at how the year treated the top three players, Amazon India, Flipkart and Snapdeal

exchange4media Staff Jan 6, 2017 8:09 AM

Guest Column: OOH sees short-term pain as sectors skew ad spends to digital, print & TV: Atul Shrivastava, Laqshya Media?blur=25

As the year 2016 draws to a close, Atul Shrivastava, Group CEO of Laqshya Media Group shares key highlights and trends witnessed in the Out-of-home space this year

Atul Shrivastava Dec 29, 2016 8:04 AM

E-commerce grocery retailers clock sharp growth post demonetisation?blur=25

Online grocery retailers have witnessed a 30% growth in demand and new users since demonetisation kicked in on November 9

exchange4media Staff Dec 20, 2016 8:29 AM

Amazon India's new ad with Konkona Sen Sharma takes forward 'AdjustNoMore' proposition?blur=25

The current spot is expected to run for another month which will then get followed with another relationship story

Sarmistha Neogy Nov 4, 2016 8:03 AM

GST finally makes it way; India Inc welcomes new tax regime?blur=25

With the GST bill finally getting passed in the Rajya Sabha, we chart the choppy journey the government’s pet project has had over the months

exchange4media Staff Aug 4, 2016 8:44 AM

E-tailers ad spend grows15-20x compared to brick-and-mortar retailers: Study?blur=25

Ecommerce companies have spend Rs 300 crore on advertising during the festive season of October-December quarter, outspending brick and mortar retailers almost 15-20 times, says Onspon study

exchange4media Staff May 27, 2016 8:09 AM

Tata CLiQ to start operations from May 27?blur=25

Tata CLiQ”, will open to consumers on Friday, 27th May, 2016, across its website, mobile site and mobile apps (Android & iOS)

exchange4media Staff May 19, 2016 9:20 AM

Union Budget 2016: Start-ups all praise for FM's new initiatives?blur=25

We spoke to a few start-up owners to know their reactions about the new measures announced for this sector in Budget 2016.

exchange4media Staff Mar 2, 2016 7:52 AM

Print players bullish on festive ad revenues; ecommerce, auto brands to drive growth?blur=25

The festive season has kickstarted with heavy brand advertising. All the sectors are targeting not only national, but regional newspapers too

Abid Hasan Oct 15, 2015 9:27 AM

Will fall in inflation fuel more festive ad spends ??blur=25

Lower inflation comes as good news to many key consumer-driven sectors as it leaves more money for discretionary spends in the hands of consumers especially during the festive period, leading brand categories like automobile, consumer durables, mobile to increase their ad spends

exchange4media Staff Sep 16, 2015 8:05 AM

Why e-commerce ad spends will be runaway success this festive season?blur=25

The small as well as the big e commerce players bare no holds in spending on ads. With more money coming into market, it feuls more ads during festive season. Read more.

Sarmistha Neogy Jul 27, 2015 8:21 AM

E-commerce & m-commerce ads take leading share of 29% in IPL 8 matches?blur=25

Matches during IPL 8 had 29% share of the ad volumes from e-commerce and m-commerce category. This includes brands such as Amazon and Paytm as top advertisers during the matches, says TAM data. This was followed by cellular phones/smart phones with a 10% share of advertising

exchange4media Staff Apr 27, 2015 8:38 AM

Women's Day beats Holi sale promotions this year?blur=25

With Holi and Women's Day falling on the same weekend, Holi seemed far less colorful this year compared to Women's Day when it came to sale promotions

Ankur Singh Mar 9, 2015 8:08 AM

Why are e-commerce majors missing in action from World Cup so far??blur=25

Even as e-commerce ad spends on TV are estimated to grow, the World Cup, one of the biggest properties on TV, has seen limited participation from larger e-commerce players so far

Collin Furtado Mar 5, 2015 8:20 AM

Guest Column: Comparison engines buoy Indian e-comm?blur=25

“There exists a huge gap in the e-commerce ecosystem of India for online comparison engines to fill and develop,” says Rohit Chugh of Logicserve

Rohit Chugh Nov 28, 2012 7:02 PM