E-tailers ad spend grows15-20x compared to brick-and-mortar retailers: Study

Ecommerce companies have spend Rs 300 crore on advertising during the festive season of October-December quarter, outspending brick and mortar retailers almost 15-20 times, says Onspon study

exchange4media Staff May 27, 2016 8:09 AM

Tata CLiQ to start operations from May 27

Tata CLiQ”, will open to consumers on Friday, 27th May, 2016, across its website, mobile site and mobile apps (Android & iOS)

exchange4media Staff May 19, 2016 9:20 AM

Union Budget 2016: Start-ups all praise for FM's new initiatives

We spoke to a few start-up owners to know their reactions about the new measures announced for this sector in Budget 2016.

exchange4media Staff Mar 2, 2016 7:52 AM

Print players bullish on festive ad revenues; ecommerce, auto brands to drive growth

The festive season has kickstarted with heavy brand advertising. All the sectors are targeting not only national, but regional newspapers too

Abid Hasan Oct 15, 2015 9:27 AM

Will fall in inflation fuel more festive ad spends ?

Lower inflation comes as good news to many key consumer-driven sectors as it leaves more money for discretionary spends in the hands of consumers especially during the festive period, leading brand categories like automobile, consumer durables, mobile to increase their ad spends

exchange4media Staff Sep 16, 2015 8:05 AM

Why e-commerce ad spends will be runaway success this festive season

The small as well as the big e commerce players bare no holds in spending on ads. With more money coming into market, it feuls more ads during festive season. Read more.

Sarmistha Neogy Jul 27, 2015 8:21 AM

E-commerce & m-commerce ads take leading share of 29% in IPL 8 matches

Matches during IPL 8 had 29% share of the ad volumes from e-commerce and m-commerce category. This includes brands such as Amazon and Paytm as top advertisers during the matches, says TAM data. This was followed by cellular phones/smart phones with a 10% share of advertising

exchange4media Staff Apr 27, 2015 8:38 AM

Women's Day beats Holi sale promotions this year

With Holi and Women's Day falling on the same weekend, Holi seemed far less colorful this year compared to Women's Day when it came to sale promotions

Ankur Singh Mar 9, 2015 8:08 AM

Why are e-commerce majors missing in action from World Cup so far?

Even as e-commerce ad spends on TV are estimated to grow, the World Cup, one of the biggest properties on TV, has seen limited participation from larger e-commerce players so far

Collin Furtado Mar 5, 2015 8:20 AM

Guest Column: Comparison engines buoy Indian e-comm

“There exists a huge gap in the e-commerce ecosystem of India for online comparison engines to fill and develop,” says Rohit Chugh of Logicserve

Rohit Chugh Nov 28, 2012 7:02 PM