ecommerce

Having raised a fresh round of funding recently, Amit Sinha, COO, Paytm Mall believes that the differentiated business model of the company will help it sustain the heat of the market.

Ruhail Amin May 3, 2018 8:57 AM

The 'Showstopper Festival', being held between the 27th and 30th of April, is targeted to fashion aficionados. It will showcase an exquisite collection from renowned international, luxury, designer, beauty, accessory and 'athleisure' brands.

exchange4media Staff Apr 28, 2018 8:53 AM

CleverTap

CleverTap will showcase the dynamic capabilities of its data-driven mobile marketing solution suite that empowers marketers to intelligently identify, segment, engage, monetize, and retain users across the entire app user life-cycle

exchange4media Staff Apr 25, 2018 6:42 PM

The campaign sheds light on the fact that society tends to label women, their lifestyle and their choices, thus boxing them in and limiting the idea of who they really are.

exchange4media Staff Mar 9, 2018 3:16 PM

Joy Chakraborthy, – Forbes India & President – Revenue, TV18, forecasts media trends that will shape 2018

Joy Chakraborthy Dec 26, 2017 8:51 AM

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

Anam Khan Nov 22, 2017 8:49 AM

A total of Rs 24,000 cr is expected to be spent over the two-month period

exchange4media Staff Oct 3, 2017 7:15 AM

Rajan Anandan, Vice President, South East Asia and India, Google, said that a technology brand first prioritises on scale and its products and that monetisation is the last of its concerns

exchange4media Staff Sep 14, 2017 7:45 AM

Ziox aims to accomplish online sales of up to 20% of the total sales in this FY 2017-2018, staggered 15% in the current quarter and 20% in the next quarter

exchange4media Staff Jul 13, 2017 1:11 PM

Snapdeal story a classic example of short term approach: Experts

The once glorified example in the ecommerce business, Snapdeal has become a classic boom to bust story. Here are some insights into the factors that led to the collapse of one of

Ruhail Amin Jun 2, 2017 7:52 AM

Brands are not built through advertising; it takes servicing and more: Amit Sharma, CEO, ShopX

Amit Sharma, CEO, ShopX, talks about how the company started to where it is right now, future plans and more

Akshata R Murthy May 29, 2017 8:06 AM

Our e-commerce business will piggyback on our payment business: Vijay Shekhar Sharma, Paytm

Vijay Shekhar Sharma, Founder and CEO, Paytm, said the proposed e-commerce venture, which will be backed by the Chinese e-commerce giant Alibaba, will open a new window of opportunity for the company in international trade

Ruhail Amin Feb 10, 2017 8:04 AM

News broadcasters pin hopes on elections, budget & IPL to boost ad revenues

Another big factor that has helped the news broadcasters to tide over the demonetisation blues has been the build up to the UP and Punjab elections, which has spiked the levels of audience interest in news channels and thus advertisers.

Priyanka Mehra & Ruhail Amin Jan 24, 2017 8:13 AM

News broadcasters pin hopes on elections, budget & IPL to boost ad revenues

Another big factor that has helped the news broadcasters to tide over the demonetisation blues has been the build up to the UP and Punjab elections, which has spiked the levels of audience interest in news channels and thus advertisers.

Priyanka Mehra & Ruhail Amin Jan 24, 2017 8:13 AM

Virtual Reality and Augmented Reality offer extensive marketing benefits for brands: Warc Toolkit 2017

VR and AR are set to revolutionize the ecommerce industry with a value that is predicted to hit USD 150 bn by 2020.

exchange4media Staff Jan 13, 2017 1:47 PM

Publicis Commerce makes Asia debut; Ken Mandel to captain new capability

By combining Publicis Media’s media buying, planning & analytic capabilities with Interactive Solutions experience optimizing brand assets within over 200 e-retailers across the globe Publicis Commerce aims to position itself to provide clients a unique service offer that holistically blends demand generation & e-merchandising services

exchange4media Staff Jan 9, 2017 8:52 AM

2016 for ecommerce: Teething competition, markdown in valuation and huge investment

Merger, partnership, acquisition, steep markdown in valuation, huge investments and brand makeover 2016 witnessed everything in ecommerce sector. A flashback at how the year treated the top three players, Amazon India, Flipkart and Snapdeal

exchange4media Staff Jan 6, 2017 8:09 AM

Guest Column: OOH sees short-term pain as sectors skew ad spends to digital, print & TV: Atul Shrivastava, Laqshya Media

As the year 2016 draws to a close, Atul Shrivastava, Group CEO of Laqshya Media Group shares key highlights and trends witnessed in the Out-of-home space this year

Atul Shrivastava Dec 29, 2016 8:04 AM

E-commerce grocery retailers clock sharp growth post demonetisation

Online grocery retailers have witnessed a 30% growth in demand and new users since demonetisation kicked in on November 9

exchange4media Staff Dec 20, 2016 8:29 AM

Amazon India's new ad with Konkona Sen Sharma takes forward 'AdjustNoMore' proposition

The current spot is expected to run for another month which will then get followed with another relationship story

Sarmistha Neogy Nov 4, 2016 8:03 AM