e-commerce
Grow with the growing mobile advtg economy. Here's how...?blur=25

According to Avendus Capital, mobile advertising market will reach INR 2800 crore by 2016. exchange4media takes a look at what brands can do to exploit this burgeoning trend

Saloni Surti Oct 4, 2013 8:11 AM

Gamification: Play it right?blur=25

Marketers need to keep in mind elements such as long-term approach, sensible content, keeping it simple & integration with social while devising their gamification strategies

Saloni Surti Jul 31, 2013 8:08 AM

Smartphones are catalyst to m-commerce growth in India?blur=25

A study conducted by e-commerce company eBay reveals that 70 per cent smartphone users access online shopping websites through their phones

exchange4media Staff May 22, 2012 6:41 PM

Online hunt launched for India’s most loved snack?blur=25

Mumbai-based digital agency Experience Commerce has taken the concept of reality shows to a whole new level with what they are claiming to be India’s first snack reality show.

exchange4media Staff Nov 24, 2011 1:19 PM

80 pc Asian mobile web users use phones for shopping: InMobi?blur=25

An inMobi study reveals that 80 per cent of mobile web users in Asia Pacific use their devices for shopping, and these shoppers are also influenced by mobile advertising, which is very effective in reinforcing offline advertising at the point of sale.

exchange4media Staff May 5, 2011 10:10 AM

Times Jobs now available on all mobile platforms?blur=25

TimesJobs.com introduces apps for iPhone, Android and Java/Symbian phones, available on all phones in India for free today.

exchange4media Staff Apr 12, 2011 8:36 AM

Indiatimes 58888 launches Active Deals?blur=25

Indiatimes 58888 has launched Active Deals, a daily discount coupons service, which can be accessed entirely using a mobile phone, using SMS shortcodes, and without any online payments which would require a credit or debit car.

exchange4media Staff Mar 29, 2011 12:23 PM