Whopping 600% YoY growth for Droom in calendar year 2016?blur=25

Orders placed through the platform grew by 507%; transacted GMV on the platform also grew by 533%

exchange4media Staff Jan 18, 2017 3:11 PM

From zero down payments, big discounts to cashless transactions, auto makers get innovative to beat demonetisation slump?blur=25

In order to counter the negative sales post demonetisation, auto makers are using innovative marketing techniques like zero down payments, big discounts and cashless payment options to push sales.

Ruhail Amin Jan 6, 2017 8:35 AM

Droom makes 100 hires from campuses to support growth?blur=25

With the latest talent acquisition activity, Droom will be ramping up its 230-member strong team to cater to the demands of its accelerated growth trajectory

exchange4media Staff Dec 24, 2016 8:38 AM

Droom rolls out Rs 25 crore media campaign for Orange Book Value?blur=25

Titled ‘Resale Ka MRP’, integrated brand and media campaign to firmly establish OBV as industry standard for pricing of used automobile in India

exchange4media Staff Oct 27, 2016 3:48 PM

Droom accelerates to Rs 100 crore monthly GMV in 19 months?blur=25

Online automobile marketplace leaves behind the Rs 1,000 crore annualised GMV milestone to register a 700 per cent Y-O-Y growth

exchange4media Staff Oct 5, 2016 1:42 PM

Droom announces a budget of INR 100cr for its marketing blitz?blur=25

To spend on TV, print, digital and social media and also be seen outdoors on billboards and external installations

exchange4media Staff Sep 2, 2016 1:11 PM

Droom appoints Contract Advertising as creative agency; Publicis Groupe’s Equinox as media buying agency?blur=25

The company is all set to launch is brand marketing campaign soon which will be spread across TV, print, outdoor and online formats. The mandate for creative duties was bagged by Contract Advertising on the basis of its credentials and the recent work put out by the agency

exchange4media Staff Nov 7, 2015 3:45 PM

Droom on the lookout to partner with creative agencies for their upcoming TVC?blur=25

The move is aimed at increasing brand visibility and association of the online automobile marketplace

exchange4media Staff Sep 17, 2015 1:10 PM