Industry observers say while brands will encourage people to ‘celebrate responsibly’, categories like consumer durables, e-comm, online gaming & education will have a bigger presence this year

Misbaah Mansuri Sep 10, 2020 8:40 AM

Industry players look at a substantial growth in ad revenue compared to the April-May-June period

Sonam Saini Aug 31, 2020 9:19 AM

Top media planners say the Indian Premier League coming along with the festival season is expected to boost ad spends and lift consumer sentiments that have been subdued this year due to the pandemic

Misbaah Mansuri Aug 10, 2020 8:00 AM

Industry experts say the lack of live events for most part of the year now and a large chunk of professionals still working from home are expected to lead to a record viewership for the tournament

Tasmayee Laha Roy Aug 5, 2020 8:58 AM

The tentative schedule is said to have been arrived at during a meeting held on Friday

exchange4media Staff Jul 20, 2020 11:00 AM

#loksabhaelections2019, #chandrayaan2, #cwc19 emerged among the most talked about topics on Twitter in 2019

exchange4media Staff Dec 10, 2019 4:29 PM

Here's a look at brands that came up with innovative strategies and sparked conversations to gain maximum traction on Twitter during Diwali 2019

exchange4media Staff Nov 26, 2019 8:43 AM

Expected to close on a growth rate in the single digit, the country’s biggest festival came as a saviour for the industry struggling due to a slowdown in the economy

Naziya Alvi Rahman Nov 7, 2019 9:07 AM

Times OOH leveraged on its network of over 200 digital screens at the airport; Diwali festival was sponsored by Amstrad, Amazon, Sony, Godrej Interio and Van Heusen

exchange4media Staff Nov 6, 2019 12:54 PM

The medium’s growth expectation from Diwali was around 20-25% this festive season but industry experts say it remained in the 10% range only

Shikha Paliwal Nov 6, 2019 8:43 AM

The campaign showcases embracing traditions and technology in a unique heartwarming way

exchange4media Staff Nov 5, 2019 4:38 PM

The Bengaluru-based start-up's subscriber base also doubled in a week

exchange4media Staff Nov 5, 2019 3:08 PM

We bring you a roundup of the news that made headlines this past week

exchange4media Staff Nov 2, 2019 9:50 AM

UC Browser along with short video app VMate has introduced customized in-app games around ‘Housefull 4’ and Diwali

exchange4media Staff Oct 30, 2019 2:22 PM

The campaign celebrates the power to change, evolve and kindle new thinking

exchange4media Staff Oct 30, 2019 2:11 PM

Rather than putting money around festivals, most brands are spreading it across the year, say industry leaders

Moumita Bhattacharjee Oct 30, 2019 8:43 AM

exchange4media takes a closer look at how brands capitalised on moment marketing on social media, and found Soan Papdi as the ‘Mithai of the moment’.

exchange4media Staff Oct 29, 2019 8:59 AM

'Snapchat’s partnership for Diwali and Bajaj Allianz Life Insurance’s Diwali Unboxing With Chintu have broken the clutter. Which are the campaigns that stood out this season and created an impact?

Noel Dsouza Oct 29, 2019 8:53 AM

The film has been created by Kolkata based advertising agency, Shreyansh Innovations

exchange4media Staff Oct 29, 2019 8:30 AM

Titled ‘MyDiwaliRitual’, the commercial highlights a young woman assuring her worried mother that she is all set to celebrate Diwali the traditional way

exchange4media Staff Oct 26, 2019 4:00 PM