GroupM to launch online Diwali Mela?blur=25

The initiative, supported by Google, aims to become the largest festive season destination on the internet

exchange4media Staff Sep 26, 2014 10:58 AM

Has the Idea ad conquered the evil inside you??blur=25

The ad portrays a young taxi driver who battles his inner demons to bring out the good in him. The commercial showcases a powerful Idea - a winner commercial

Twishy Nov 13, 2013 8:28 AM

Unbranded Diwali: Somber mood prevails this festive season?blur=25

With consumers slashing their festive budgets and slowdown pushing brands to tighten purse strings for ad spends, this Diwali is not as radiant as it should be

Twishy Nov 1, 2013 9:11 AM

Diwali & advertising: The quintessential marriage?blur=25

Cadbury, Tanishq, Idea Cellular, Canon & Nokia created a lot of noise this Diwali and captured the essence of the festive season

Sai Prasanna Nov 15, 2012 9:44 PM

Print players turn on innovations for Diwali?blur=25

From festive offers for advertisers to special festive editions for readers, print players have several initiatives lined up

Abid Hasan Nov 12, 2012 6:56 PM

Contests galore for radio this Diwali season?blur=25

Radio players bank heavily on contest-based programming; design special content line-up to attract listeners & advertisers

Saloni Surti Nov 12, 2012 6:53 PM

No site updates & daily newsletter on Nov 13, 2012?blur=25

There will be no daily newsletter and site updates on November 13 on account of Diwali. We wish our readers a very Happy & Prosperous Diwali

exchange4media Staff Nov 12, 2012 6:33 PM

This Diwali, Cadbury Celebrations says “Iss Baar Jaakar Milenge”?blur=25

Cadbury announced a chartered flight ‘Cadbury Celebrations Airways’ on October 21, 2011 to fly Mumbaikars to their family and friends in Delhi.

exchange4media Staff Oct 28, 2011 8:47 AM

Guest Article:  This Diwali, social media emerges as answer to ‘engage’?blur=25

Yashraj Vakil, COO, Red Digital, explains how retailers can score a bounty on festivals like Diwali with the integration of social media and mobile web.

Yashraj Vakil Oct 28, 2011 8:44 AM

Diwali dazzle on Disney Network?blur=25

Disney Channel, Disney XD and Hungama TV are all set to celebrate Diwali with a special line-up of shows and movies. The channel will usher in the festivities with family comedy ‘Best Of Luck Nikki’ at 10.00 am on October 26, 2011.

exchange4media Staff Oct 25, 2011 3:04 PM

WB – Upbeat and aggressive again, but still some way to go, feel media planners?blur=25

A comparatively new player in the English movie genre, WB faces tough competition from the likes of HBO and Star Movies. However, the channel is happy with its growth so far. Media planners say that the channel is on the right track, but feel that it can do much better.

Shikha Nov 9, 2010 7:31 AM

Active @30: Onida ups marketing budget to Rs 150 cr for 2010?blur=25

With the festive season round the corner, Onida has gone into active mode. As the brand turns 30, the company has pulled out all stops on the promotion front and increased the marketing budget to a whopping Rs 150 crore for 2010.

Tasneem Limbdiwala Sep 30, 2010 8:35 AM