Diwali being the most prolific jewellery retail season, brands are going the extra mile to cash in on the festive consumer sentiment

Neethu Mohan Oct 23, 2019 8:30 AM

The network also used this occasion to launch its brand campaign ‘Ye Diwali Dilwali’

exchange4media Staff Oct 21, 2019 11:56 AM

Apart from the Leo Burnett India campaign, the brand has co-created exclusive Diwali recipes with celebrity chef Sanjeev Kapoor

exchange4media Staff Oct 19, 2019 9:23 AM

The film highlights how gifting spreads positivity, brings a smile, spreads cheer and lifts spirits

exchange4media Staff Oct 19, 2019 8:39 AM

Customers can avail huge benefits during the festival, including an assured gift on purchase of gold and platinum jewellery until October 31

exchange4media Staff Oct 17, 2019 6:07 PM

Ad Industry experts share their views on the latest Saregama Carvaan campaign conceptualised by The Womb

Noel Dsouza Oct 16, 2019 9:02 AM

This collaboration has been enabled by UM India along with Snapchat’s creative partner Superfan.ai

exchange4media Staff Oct 15, 2019 12:27 PM

The campaign by Ogilvy India has been supported by the release of the TVC on television channels and social media platforms

exchange4media Staff Oct 14, 2019 3:01 PM

The 360-degree marketing campaign was created by L&K Saatchi & Saatchi

exchange4media Staff Oct 14, 2019 2:33 PM

PayPal will partner with social media influencers including Chef Ranveer Brar, Gopal Datt, Malhaar Rathod and Aditi Shetty

exchange4media Staff Oct 14, 2019 1:41 PM

Viacom18 has announced a-la-carte price for its flagship Hindi GEC COLORS and Kannada GEC COLORS Kannada each at Rs 12 a month

exchange4media Staff Oct 14, 2019 8:49 AM

Conceptualised with Lowe Lintas, the film encapsulates the spirit of Diwali celebrations and continuing the tradition of buying jewellery across generations

exchange4media Staff Oct 12, 2019 12:02 PM

Snapdeal attributed this growth to the deepening of its focus on “value-priced merchandise”

exchange4media Staff Oct 7, 2019 6:12 PM

Conceptualised by Wunderman Thompson India, the campaign aims to capture the essence of Diwali and make each moment special with the best of festive fashion

exchange4media Staff Oct 7, 2019 2:08 PM

The month-long campaign is being conceptualised and executed by Monk Media Network

exchange4media Staff Oct 7, 2019 1:03 PM

Ravi Desai, Director, Mass and Brand Marketing, Amazon India, talks about the 6,000-km truck tour for the sale campaign, the marketing spends and going regional

exchange4media Staff Sep 17, 2019 8:53 AM

The campaign aimed to create awareness about the Honor 9N & Honor Play smartphones, showcasing them as the perfect Diwali gift

exchange4media Staff Feb 21, 2019 2:30 PM

The campaign has been conceptualised by Mullen Lintas Lowe Group and is now live across India.

exchange4media Staff Nov 11, 2018 10:09 AM

Mondelez India has installed solar panels at the homes of diya makers in Surchand, Rajasthan

exchange4media Staff Nov 10, 2018 4:10 PM

A weekly round-up of all stories that made headlines this week

exchange4media Staff Nov 10, 2018 10:00 AM