diwali
With consumers slashing their festive budgets and slowdown pushing brands to tighten purse strings for ad spends, this Diwali is not as radiant as it should be
Cadbury, Tanishq, Idea Cellular, Canon & Nokia created a lot of noise this Diwali and captured the essence of the festive season
Sai Prasanna Nov 15, 2012 9:44 PM
From festive offers for advertisers to special festive editions for readers, print players have several initiatives lined up
Abid Hasan Nov 12, 2012 6:56 PM
Radio players bank heavily on contest-based programming; design special content line-up to attract listeners & advertisers
Saloni Surti Nov 12, 2012 6:53 PM
There will be no daily newsletter and site updates on November 13 on account of Diwali. We wish our readers a very Happy & Prosperous Diwali
exchange4media Staff Nov 12, 2012 6:33 PM
Cadbury announced a chartered flight ‘Cadbury Celebrations Airways’ on October 21, 2011 to fly Mumbaikars to their family and friends in Delhi.
exchange4media Staff Oct 28, 2011 8:47 AM
Yashraj Vakil, COO, Red Digital, explains how retailers can score a bounty on festivals like Diwali with the integration of social media and mobile web.
Yashraj Vakil Oct 28, 2011 8:44 AM
Disney Channel, Disney XD and Hungama TV are all set to celebrate Diwali with a special line-up of shows and movies. The channel will usher in the festivities with family comedy ‘Best Of Luck Nikki’ at 10.00 am on October 26, 2011.
exchange4media Staff Oct 25, 2011 3:04 PM
A comparatively new player in the English movie genre, WB faces tough competition from the likes of HBO and Star Movies. However, the channel is happy with its growth so far. Media planners say that the channel is on the right track, but feel that it can do much better.
With the festive season round the corner, Onida has gone into active mode. As the brand turns 30, the company has pulled out all stops on the promotion front and increased the marketing budget to a whopping Rs 150 crore for 2010.
Tasneem Limbdiwala Sep 30, 2010 8:35 AM
