diwali
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The campaign aims to touch the hearts of millennials and encourages them to buy jewellery online

exchange4media Staff Oct 18, 2017 4:21 PM

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On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks

exchange4media Staff Oct 18, 2017 11:49 AM

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Tune in to television for new food and home shows, critically acclaimed movies and blockbusters to business shows on market

exchange4media Staff Oct 18, 2017 8:45 AM

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Diwali ad campaigns by OnePlus, Nokia, Reliance FRESH, Big Bazaar and Legrand India made all the right noises when it comes to dialling consumers emotions and engagement

Misbaah Mansuri Oct 17, 2017 8:50 AM

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The channel presents its first film on television, a special segment with actor Tiger Shroff and more with this campaign

exchange4media Staff Oct 10, 2017 5:06 PM

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Up to 66% increase in share of mobile sales was seen during the season

exchange4media Staff Sep 19, 2017 8:25 AM

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Early estimates put the total spending during the upcoming festive season at Rs. 24,000-25,000 crore. It is being said that it still won’t be enough to make up for the losses of H1

Naziya Alvi Rahman and Venkata Susmita Biswas Aug 21, 2017 7:47 AM

Citi creates a bond this Diwali with #WhatsyourDiwaliDelight campaign?blur=25

Citi came up with integrated media campaign to showcase how people can plan something special for their loved ones despite not being physically present

exchange4media Staff Nov 14, 2016 2:29 PM

Guest Column: What worked for content marketing this Diwali? – Neeraj Singhal, Outbrain?blur=25

With an increasing number of Indian consumers turning to digital platforms to research, and make purchases for their Diwali shopping, content has indeed become indispensable for brands hungry to attract and retain customers, writes Neeraj Singhal, Director-Sales, India, Outbrain

Neeraj Singhal Nov 14, 2016 8:12 AM

Diwali emoji crowd sourced by Twitter India goes live?blur=25

Thousands of Indians participated in a unique 48-hour Twitter Poll and chose the colour of this year’s customised Twitter diwali ‘diya’ emoji

exchange4media Staff Oct 29, 2016 9:30 AM

Hero celebrates the joy of togetherness with ‘Dilon ki Diwali’ campaign?blur=25

The 360 campaign conceptualised by Law & Kenneth Saatchi & Saatchi went on-air on October 24, 2016 with five television ads. Full page print ads, radio commercials and the digital campaign have also gone live subsequently

exchange4media Staff Oct 29, 2016 9:00 AM

Brands revel in festive shopping frenzy : Rajendra Khare, SureWavesMediaTech?blur=25

Our lives today are a blend of online activity and real world lifestyles. We are constantly accessing information, sharingour lives on social media and showcasing our individuality writes RajendraKhare, Founder, Chairman & Managing Director, SureWavesMediaTech Pvt Ltd

Rajendra Khare Oct 28, 2016 8:53 AM

How advertisers are leveraging kids channels this Diwali?blur=25

Currently, kids’ category advertising is one-tenth of the total advertiser base. The kids’ category is no longer a niche; it is growing at 8 per cent in urban and 6 per cent in rural in terms of viewership. The kids’ segment revenue share is about 3 per cent of the total revenue

Madhuwanti Saha Oct 24, 2016 8:31 AM

OnePlus campaign lights up social media this Diwali; Surf Excel, Tanishq, Big Bazaar also in race?blur=25

Maintaining the emotional tonality, the video has seamlessly integrated the feature of the phone in the four-minute long video

Sarmistha Neogy Oct 20, 2016 8:07 AM

OnePlus launches its new ad campaign –The Journey?blur=25

While the story was conceptualized by OnePlus, the video was produced by BoringBrands and shot in Mumbai and Ladakh

exchange4media Staff Oct 19, 2016 12:22 PM

Online shoppers move from e-commerce to m-commerce this festive season?blur=25

Amongst all mediums to access e-commerce portals, 40 per cent share is from mobile phones; rise in cross device surfing seen before final purchase by consumers

exchange4media Staff Oct 13, 2016 8:08 AM

Snapdeal, Flipkart, Amazon kickstart high-intensity advertising ahead of festive discount war?blur=25

The fact that these three players will have their respective sale offers running during the same time, it is expected that we will witness more media blitzkrieg, including front page jacket wars and taking potshots at each other’s creative while the sale is on

Sarmistha Neogy Sep 29, 2016 9:45 AM

Snapdeal, Amazon, Pepperfry, Flipkart prep up for Diwali with new campaigns?blur=25

While some players have kept their communication purely discount led, the others are trying to highlight the spirit of the festival

exchange4media Staff Sep 22, 2016 8:09 AM