The campaign has been conceptualised and crafted by the DDB Mudra Group

exchange4media Staff Nov 6, 2018 4:05 PM

The company also wishes to strengthen its connect with its electricians and build greater affinity for the brand

exchange4media Staff Nov 5, 2018 6:11 PM

The television commercial conceptualised by Law and Kenneth Saatchi and Saatchi captures the spirit of celebration through a child’s imagination

exchange4media Staff Nov 5, 2018 5:47 PM

Conceptualised by J Walter Thompson, the film highlights the increasing loneliness senior citizens in rural areas feel due to children moving away to bigger cities

exchange4media Staff Nov 5, 2018 4:23 PM

The campaign highlights unique features of the innovative LED lights introduced by SYSKA in the Indian market during the festive season

exchange4media Staff Nov 4, 2018 6:08 PM

Breaking the clutter of festive films, the digital film by Brand Factory captures Diwali moments in a witty way

exchange4media Staff Nov 3, 2018 10:21 AM

The campaign tries to establish a new age gifting alternative urging consumers to replace ordinary gifts with Pillsbury’s Cookie Cake gift box

exchange4media Staff Nov 3, 2018 10:02 AM

TV channels are going all out to seize the festive season opportunity to increase their TRPs and viewership

Neethu Mohan Oct 30, 2018 8:30 AM

The brand has partnered with house help turned comedian Deepika Mhatre for a stand-up video conceptualised by Ogilvy

exchange4media Staff Oct 24, 2018 6:35 PM

The campaign will display various looks and styles from the brand's latest festive collection exclusively on Instagram

exchange4media Staff Oct 24, 2018 6:15 PM

Since the release of the teaser hashtags such as #sarkarteaser, #sarkar #thalapathyvijay, #thalapathy were trending on social media sites

exchange4media Staff Oct 24, 2018 8:54 AM

Your weekly news roundup, a summary of some of the stories to keep an eye on

exchange4media Staff Oct 20, 2018 9:30 AM

The brand launched the new campaign to spread awareness on safe jewellery purchase scheme

exchange4media Staff Oct 20, 2018 9:06 AM

This is the first time in Sakal’s 87-year-old history that regional Diwali editions will be launched exclusively through Amazon

exchange4media Staff Oct 17, 2018 11:43 AM

Moving over synthetic families wearing silk garments and plastic smiles that are seen in most Diwali ads, Saregama Carvaan with its festive campaign has brought in a point of view with its recent ad

Misbaah Mansuri Oct 16, 2018 8:43 AM

Pepperfry, the online furniture company, is giving a big push in its latest 360-degree campaign 'Diwali Toh Sab Ke Liye Hai' for which it has allocated Rs 20 crore

Madhuwanti Saha Oct 10, 2018 8:38 AM

The campaign encourages customers to gear up for the festive season in advance by shopping the sale and availing discounts of up to 50 per cent off

exchange4media Staff Sep 1, 2018 8:56 AM

The campaign is part of Airbnb’s larger global campaign, Live There which gives travelers a refreshing perspective of popular destinations

exchange4media Staff Oct 21, 2017 8:43 AM

The campaign aims to touch the hearts of millennials and encourages them to buy jewellery online

exchange4media Staff Oct 18, 2017 4:21 PM

On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks

exchange4media Staff Oct 18, 2017 11:49 AM