diwali
Conceptualised by Ogilvy, the campaign provides an advertising platform to local retailers, whose businesses would have been impacted by the pandemic
exchange4media Staff Nov 7, 2020 7:51 AM
Celebration starts with World Television Premiere of ‘Mamangam’ & ‘Damayanthi’
exchange4media Staff Nov 6, 2020 3:37 PM
The actor will promote the brand on Instagram using branded content ads
exchange4media Staff Nov 6, 2020 12:51 PM
The channel has introduced a special contest that gives viewers a chance to win vouchers and gold while watching primetime shows
exchange4media Staff Nov 5, 2020 4:24 PM
The multi-entertainment, multi-celebrity offering will be a four-day fiesta from 10th Nov – 14th Nov
exchange4media Staff Nov 4, 2020 6:50 PM
As brands entice consumers with offers and new launches, Print re-emerges as the advertisers’ go-to-medium this festive season
Simran Sabherwal Nov 4, 2020 8:33 AM
As the festival of light approaches, real estate and its ancillary industry in South India are optimistic about the season with spends expected to be on par with last year
Simran Sabherwal Nov 3, 2020 9:09 AM
#SpreadingKindness campaign very beautifully narrates the message of how ‘kindness resides in all of us, we just have to find it for others’
exchange4media Staff Nov 2, 2020 4:57 PM
The digital campaign revolves around the brand’s anthem for the DGRP, #FaidaFixHai, and focuses on various features of the new plan
exchange4media Staff Nov 2, 2020 3:23 PM
#MakeTheMomentPerfect is a 360-degree campaign that will be leveraged across platforms, including TV, digital and on-ground activations
exchange4media Staff Oct 31, 2020 8:43 AM
From Lifestyle to Sunlight, we take a look at ads that have managed to create some noise with their festive communication
Misbaah Mansuri Oct 29, 2020 8:45 AM
Experts opine that brands are increasingly understanding the value of PR and are open to exploring new methodologies like influential marketing to reach their target audience
Nafisa Shaheen Oct 27, 2020 8:45 AM
#HomeFestiveHome is aimed to inspire people to enjoy festivals responsibly this year, by staying at home and bonding with family and friends
exchange4media Staff Oct 24, 2020 8:54 AM
The programme aims at helping advertisers resume their digital marketing activities with trust, confidence, and transparency to get the best RoI on ad spends and resurrect after Covid-19 impact
exchange4media Staff Oct 23, 2020 3:51 PM
This is the second leg of ‘Jeena Isi Ko Kehte Hai’ campaign
exchange4media Staff Oct 21, 2020 2:05 PM
The Chief Marketing Officer of HDFC Bank spoke to Naziya Alvi Rahman, Editor, exchange4media, on the festive season, influence of IPL and the pandemic-induced changes in consumer behaviour
Naziya Alvi Rahman Oct 2, 2020 9:04 AM
Industry players across the board say this year Covid will further push marketers to invest in the festive period while brands compete for share of voice & sales
Tasmayee Laha Roy Sep 17, 2020 8:29 AM
Industry observers say while brands will encourage people to ‘celebrate responsibly’, categories like consumer durables, e-comm, online gaming & education will have a bigger presence this year
Misbaah Mansuri Sep 10, 2020 8:40 AM
Industry players look at a substantial growth in ad revenue compared to the April-May-June period
Sonam Saini Aug 31, 2020 9:19 AM
