The campaign film is a curtain-raiser for Purplle.com's Diwali sale

exchange4media Staff Oct 12, 2021 11:02 AM


Key sectors like Real Estate, Automobile, E-Commerce and FMCG are looking at this festive season to shore up their business revenues

Sonam Saini Sep 21, 2021 8:55 AM


The campaign has received more than 11 lakh viewers within a week

exchange4media Staff Nov 30, 2020 12:28 PM

Tata Motors?blur=25

The campaign will be promoted across print, radio and digital platforms

exchange4media Staff Nov 18, 2020 5:56 PM


Brands are focussing more on emotions to engage with audience now, says Pooja Garg Khan, Head Corporate Communications, Panasonic India in the latest edition of ‘e4m PR and Corp Comm Festive Series’

Nafisa Shaheen Nov 18, 2020 9:33 AM

Radio Diwali ad spends?blur=25

As per industry heads, brands have been cautious but there has been an upward swing compared to the last quarter

Noel Dsouza Nov 18, 2020 8:31 AM

Indian Terrain?blur=25

As Indian Terrain completes 20 years, Charath Narsimhan, MD, Indian Terrain Fashions, tells us about the company’s sustainable strategy, joining forces with Fairtrade India & expanding to Tier markets

Ritika Raj Nov 17, 2020 8:46 AM


Nipun Marya, Director Brand strategy, Vivo India, shares more — on the new campaign launched around Diwali and how the brand sailed through a pandemic year that was also high on anti-China sentiment

Neeta Nair Nov 17, 2020 8:28 AM


The digital film series launched for #DiwaliAurParle campaign showcases four short stories of key events that make the Diwali preparations special

exchange4media Staff Nov 16, 2020 8:12 AM


The campaign brings to life, the celebration of the festival of lights with a golden experience for its consumers through digital and on-ground activations

exchange4media Staff Nov 16, 2020 8:00 AM


Facebook has collaborated with Taproot Dentsu and ad filmmaker Amit Sharma for the film

exchange4media Staff Nov 16, 2020 7:56 AM

Tata Mutual?blur=25

This is an extension of their earlier campaign Ek Aur SIP Ho Jaaye

exchange4media Staff Nov 15, 2020 10:00 AM


The digital film tends to bring together memories of Diwali celebrations in offices that many are missing this year

exchange4media Staff Nov 14, 2020 4:00 PM

One Plus?blur=25

The brands have come together to create a special Augmented Reality lens that will allow users to share Diwali wishes from the safety of their homes

exchange4media Staff Nov 14, 2020 10:00 AM