diwali
Zee TV?blur=25

The channel has introduced a special contest that gives viewers a chance to win vouchers and gold while watching primetime shows

exchange4media Staff Nov 5, 2020 4:24 PM

ganga?blur=25

The multi-entertainment, multi-celebrity offering will be a four-day fiesta from 10th Nov – 14th Nov

exchange4media Staff Nov 4, 2020 6:50 PM

diwali shopping?blur=25

As brands entice consumers with offers and new launches, Print re-emerges as the advertisers’ go-to-medium this festive season

Simran Sabherwal Nov 4, 2020 8:33 AM

real estate?blur=25

As the festival of light approaches, real estate and its ancillary industry in South India are optimistic about the season with spends expected to be on par with last year

Simran Sabherwal Nov 3, 2020 9:09 AM

mankind pharma?blur=25

#SpreadingKindness campaign very beautifully narrates the message of how ‘kindness resides in all of us, we just have to find it for others’

exchange4media Staff Nov 2, 2020 4:57 PM

candere?blur=25

The digital campaign revolves around the brand’s anthem for the DGRP, #FaidaFixHai, and focuses on various features of the new plan

exchange4media Staff Nov 2, 2020 3:23 PM

Fererro?blur=25

#MakeTheMomentPerfect is a 360-degree campaign that will be leveraged across platforms, including TV, digital and on-ground activations

exchange4media Staff Oct 31, 2020 8:43 AM

Festive advertising?blur=25

From Lifestyle to Sunlight, we take a look at ads that have managed to create some noise with their festive communication

Misbaah Mansuri Oct 29, 2020 8:45 AM

influencer marketing?blur=25

Experts opine that brands are increasingly understanding the value of PR and are open to exploring new methodologies like influential marketing to reach their target audience

Nafisa Shaheen Oct 27, 2020 8:45 AM

samsung?blur=25

#HomeFestiveHome is aimed to inspire people to enjoy festivals responsibly this year, by staying at home and bonding with family and friends

exchange4media Staff Oct 24, 2020 8:54 AM

mfilterit?blur=25

The programme aims at helping advertisers resume their digital marketing activities with trust, confidence, and transparency to get the best RoI on ad spends and resurrect after Covid-19 impact

exchange4media Staff Oct 23, 2020 3:51 PM

Ravi Santhanam?blur=25

The Chief Marketing Officer of HDFC Bank spoke to Naziya Alvi Rahman, Editor, exchange4media, on the festive season, influence of IPL and the pandemic-induced changes in consumer behaviour

Naziya Alvi Rahman Oct 2, 2020 9:04 AM

Festive shopping?blur=25

Industry players across the board say this year Covid will further push marketers to invest in the festive period while brands compete for share of voice & sales

Tasmayee Laha Roy Sep 17, 2020 8:29 AM

Festive season?blur=25

Industry observers say while brands will encourage people to ‘celebrate responsibly’, categories like consumer durables, e-comm, online gaming & education will have a bigger presence this year

Misbaah Mansuri Sep 10, 2020 8:40 AM

TV?blur=25

Industry players look at a substantial growth in ad revenue compared to the April-May-June period

Sonam Saini Aug 31, 2020 9:19 AM

IPL 2020?blur=25

Top media planners say the Indian Premier League coming along with the festival season is expected to boost ad spends and lift consumer sentiments that have been subdued this year due to the pandemic

Misbaah Mansuri Aug 10, 2020 8:00 AM

IPL 2020?blur=25

Industry experts say the lack of live events for most part of the year now and a large chunk of professionals still working from home are expected to lead to a record viewership for the tournament

Tasmayee Laha Roy Aug 5, 2020 8:58 AM