diwali
Media agencies say brands are increasingly showing interest in Connected TV advertising this season, but is it translating into a surge in CTV campaigns? e4m analyses
Kanchan Srivastava Oct 20, 2022 8:37 AM
The brand has released a digital video created by DDB Mudra
exchange4media Staff Oct 15, 2022 8:00 PM
Social Panga has conceptualised the new digital film for the brand
exchange4media Staff Oct 15, 2022 7:59 AM
e4m spoke to Ogilvy’s Sukesh Nayak about the creation of the campaign
Tanzila Shaikh Oct 14, 2022 12:09 PM
On Thursdays, we revisit old ads from the yesteryears to see how much has changed in the ad sensibilities over the years
Sandhya Raghavan Oct 13, 2022 8:42 AM
The concept is engaging and helps the ad stand out, say experts
exchange4media Staff Oct 12, 2022 1:51 PM
Industry observers note that while the global economy is facing a slowdown, the Indian festive market won’t face a significant setback due to the positive consumer sentiment
Sonam Saini Oct 12, 2022 8:48 AM
The ad film has been conceptualised by Interactive Avenues
exchange4media Staff Oct 11, 2022 12:24 PM
The campaign is aimed at making the youth aware about the relevance and adoption of gold jewellery
exchange4media Staff Oct 11, 2022 12:08 PM
The campaign has been launched with a digital film that shows customers supporting and appreciating the continuous efforts of delivery partners
exchange4media Staff Oct 10, 2022 2:18 PM
The company has launched two TVCs as part of its 'Ghar Aajao' campaign
exchange4media Staff Oct 9, 2022 2:00 PM
The campaign will support hawkers in setting up shops by scanning a QR code
exchange4media Staff Oct 8, 2022 7:47 AM
The campaign encourages people to celebrate Diwali in person by meeting with their family and friends
exchange4media Staff Oct 8, 2022 7:33 AM
On Thursdays, we revisit old ads from the yesteryears to see how much has changed in the ad sensibilities over the years
exchange4media Staff Oct 6, 2022 9:00 AM
Brands have already increased their spends on gaming and with various other sports tournament lined up the prospects of a good Diwali are brighter, say industry players
Shantanu David Oct 4, 2022 8:52 AM
