display-advertising
Why is Microsoft exiting online display advertising?

Microsoft’s announcement that AOL would be handling sales responsibilities for all its online display advertising in 9 countries, has led to rumours that Microsoft plans to completely exit the display ad market. We take a look at the reasons why this could happen

Abhinn Shreshtha Jul 10, 2015 8:40 AM

AOL to handle sales for Microsoft display ads in 9 markets

As part of the deal, all AOL properties will now be powered by Bing search for a period of 10 years, breaking their longstanding partnership with Google. In addition, Microsoft has also expanded its partnership with ad network AppNexus

exchange4media Staff Jul 9, 2015 8:09 AM

IceCream Labs targets 20% of display ad market by 2016

Ad tech startup IceCream Labs is among a new generation of tech start-ups which are aggressively eyeing the Indian digital advertising market with a slew of new products

Abhinn Shreshtha Jun 3, 2015 8:13 AM

Mobile gaming with strategic approach could be 'Manna' for brands

Lack of creativity and long-term strategy seem to plague the mobile gaming biz in the country, which is more skewed towards native ads and user friendly apps

Abhinn Shreshtha Oct 29, 2014 9:43 AM

Mobile gaming with strategic approach could be 'Manna' for brands

Lack of creativity and long-term strategy seem to plague the mobile gaming biz in the country, which is more skewed towards native ads and user friendly apps

Abhinn Shreshtha Oct 29, 2014 7:39 AM

No takers for programmatic buying?

The automated system of buying ads maybe the latest trend in digital marketing, but marketers and publishers are not exactly rushing to embrace the technology yet. We find out why...

Abhinn Shreshtha Aug 25, 2014 9:57 AM

Demystifying network mediation and ad exchanges

As the business of display advertising becomes more efficient for advertisers and publishers, exchange4media highlights the differences between network mediation and ad exchange

Abhinn Shreshtha Jun 10, 2014 8:23 AM

India is at par with other countries in quality & delivery in the digital space: Martin Shaw

The Digital Head (APAC), Maxus speaks about the changing digital ecosystem and the importance of a holistic approach towards marketing

Abhinna Shreshtha Mar 19, 2014 9:31 AM

iZone International: One in three US display ads seen on Facebook

Latest comScore findings show that 1.11 trillion ad impressions were delivered to the US Internet audience, and Facebook accounted for 31 per cent of these. AT&T delivered the most number of impressions for advertisers.

exchange4media Staff May 6, 2011 10:43 AM