disneyland
Guest Column:  Creating ‘happily ever after’?blur=25

Great stories aren’t created by the swish of a wand. There is a storyteller’s code that brings the story to life, says Vijay Subramaniam of Disney-UTV

Vijay Subramaniam Feb 12, 2013 7:01 PM

Shared experience brings Disney consumers together?blur=25

Disney Channel created its biggest ever summer campaign centred on experience, with 37 kids and their families being flown to Hong Kong Disneyland

Deepika Bhardwaj Aug 3, 2012 9:25 PM