dipali-banka
The how and why of pitching

Fiercely-fought pitches have been at the centre of several account movements in the last few months, but what the industry lacks is ‘pitch science’

Dipali Banka Jun 6, 2012 7:13 PM

Network18’s margins take a hit with new launches

Network18 Group’s 24% growth in Q3 consolidated revenues comes on the backdrop of expense of launching four channels, write-offs & increased expenses

Dipali Banka Feb 10, 2012 7:23 AM

TBWA\ launches Integer in India

TBWA\ formally launched Integer, its retail & shopper mktg agency, in India on Feb 7. Marc Ducnuigeen, Prez, Integer Group elaborated on India plans

Dipali Banka Feb 8, 2012 1:55 PM

Colgate-Palmolive Q3 net jumps 74.5 pc; ad spends down

Colgate-Palmolive’s top line growth is modest, but the margins have been maintained by cutting staff cost and ad spends, say analysts

Dipali Banka Jan 24, 2012 7:20 AM

Reliance deal impact: Network18 to now ‘step up profitability’

The N18-RIL deal allowed Reliance Industries significant presence in media & enabled N18 to expand into national footprint & become debt free

Dipali Banka Jan 4, 2012 9:24 AM

Media Cos report muted performance; average sales growth @8% YoY

Media companies reported a muted performance in second quarter (July-September) of financial year 2011-12 owing to soft revenue growth due to slow down in ad-spends across media.

Dipali Banka Nov 18, 2011 9:02 AM

AdAsia 2011: Brand India in 2020

How will Brand India be in less than 10 years from now? The session on ‘India 2020’ saw Pankaj Ghemawat, Kurush Grant, Sanjay Kapoor and Ravi Swaminathan discuss the concerns, potential and the agenda to take forward India’s growth in the years ahead.

Dipali Banka Nov 2, 2011 9:26 AM

AdAsia 2011: Social, Local and Mobile – the three big shifts

‘Decoding the new age consumer’ delved on new marketing models. Panel members Adil Zainulbhai, Laxman Narasimhan and Koichi Yamamoto examined the multiple forces reshaping consumer behaviour today.

Dipali Banka Nov 2, 2011 9:21 AM

Impact Exclusive: Is threat of slowdown affecting media & marketers?

As another recession looms large over the West, slowing down growth and bringing runaway inflation in the Indian economy, are marketers doing a rethink on advertising spends? exchange4media analyses the outlook for the media industry.

Dipali Banka Oct 5, 2011 8:50 AM

IMPACT Exclusive: All aboard the social media bandwagon

As social media redefines consumer engagement rules, marketers scramble to join the gravy train. An indepth look at the current patterns of social media engagements undertaken by brands...

Dipali Banka May 25, 2011 9:11 AM

DishTV losses swell; subscriptions go up, ARPU reduces

DishTV has reported a loss of Rs 762 million in Q3 FY10, as compared to a loss of Rs 561 million in Q2 of this fiscal. However, revenues of the company increased by 8 per cent to Rs 2,786 million in Q3, as compared to Rs 2,579 in Q2 of this fiscal. Out of its DTH revenues, Rs 2,140 million came from subscriptions.

Dipali Banka Jan 25, 2010 7:34 AM

ZEEL Q3 net jumps 74 pc; increases stake in Ten Sports, restructures business

ZEEL has reported a net profit of Rs 1,464 million for the third quarter ending December 31, 2009, a 74 per cent increase as compared to Rs 839 million in Q3 FY209. Meanwhile, the company’s Board of Directors has also approved the proposal to acquire additional 45 per cent stake in its subsidiary, Taj TV Ltd Mauritius and additional 50 per cent stake in its subsidiary, Taj Television (India) Pvt Ltd, from Bukhatir Group for $44.145 million.

Dipali Banka Jan 21, 2010 7:10 AM

HT Media Q3 net at Rs 184.2 mn; demerges Hindi business; shuts down Metro Now

HT Media more than doubled its net profit in the third quarter ended December 31, 2009 to Rs 184.2 million from Rs 78.2 million in Q3 FY09 due to sharp increase in circulation and advertising revenues. The company has demerged its Hindi business that includes daily ‘Hindustan’, magazines ‘Nandan’ and Kadambini’ during the quarter for Rs 1.4 billion and has temporarily shut down the loss making JV with BCCL, ‘Metro Now’.

Dipali Banka Jan 19, 2010 7:22 AM