As per IRS 2011 Q2 results for the Chennai market, the quarter-on-quarter average issue readership (AIR) figures show more promise in the dailies segment as compared to year-on-year numbers. The magazine segment looks bleak with most periodicals showing a decline in AIR over last year.
Five out of six topline Tamil dailies have witnessed decline in average issue readership (AIR) as compared to the corresponding period last year. However, when compared to the previous quarter, the trends did give some relief to Tamil dailies as almost all of them witnessed growth in AIR.
Dinamalar, one of the leading Tamil dailies, has appointed S Balasubramanian as Head of Marketing, New Media. Prior to joining Dinamalar, he was Senior Vice President – Ad Sales at Galatta.com. Dinamalar.com currently has more than 35 million page views and occupies the 130th place among Indian websites as per Alexa rankings.