It brings together SapientRazorfish, DigitasLBi and Indigo Consulting’s world-class UX capabilities ~

exchange4media Staff Mar 5, 2018 8:54 AM

A panel discussion on ‘Leveraging Digital to Engage Women Audiences in India’ was organised at the recently held Women Economic Forum 2017. The idea was to understand the role that digital platforms are playing in connecting marketers to women across the world

exchange4media Staff May 16, 2017 8:26 AM

Charulata Ravi Kumar, who led the SapientRazorfish India business, moves on from the organization to pursue other opportunities

exchange4media Staff May 2, 2017 7:51 AM

Targeting men’s habit of relying on quick fixes and shortcuts to take care of all of their problems, including that of body odour, the campaign brings alive the reality of these ‘failing cover ups’. It also aims to educate men on the importance of solving issues at the root by not depending on deodorants, as they only cover up body odour

exchange4media Staff Nov 28, 2016 8:57 AM

In their new roles McDonald and Iqbal will continue to report into Prithviraj Banerjee as they will take on larger responsibilities to partner him in managing respective business units in the region. Gosain will continue to report into McDonald

exchange4media Staff Oct 1, 2016 9:41 AM

Being handled by agency’s Delhi office, the mandate involves developing a comprehensive communication strategy for Orient Electric and increasing its digital footprint across channels

exchange4media Staff Sep 8, 2016 1:43 PM

The agency will be responsible for creating a digital presence for the brand and take on subsequent product launches in the future

exchange4media Staff Aug 30, 2016 10:31 AM

The agency will be responsible for the launch and subsequent ongoing digital creative campaigns

exchange4media Staff Jun 7, 2016 10:26 AM

With this, DigitasLBi aimed to help the young guns understand different uses of technology, the impact it has on their lives and how they could be responsible digital users

exchange4media Staff May 21, 2016 8:15 AM

These partners work with LinkedIn and create unique brand experiences that engage customers and prospects to help marketers connect with their target audience by building custom apps, campaigns, and innovative social solutions that leverage LinkedIn’s data and APIs

exchange4media Staff May 5, 2016 10:20 AM

He will report to Prithviraj Banerjee, Head of Agency, India, DigitasLBi

exchange4media Staff Apr 20, 2016 10:30 AM

DigitasLBi will be responsible for managing websites, social media properties and digital creative campaigns. SMG Convonix will strategize and execute media campaigns, promote the brand interests through search marketing, SEO, execute performance driven social strategies and tie up the entire digital effort through web analytics

exchange4media Staff Apr 23, 2015 7:57 AM

JWT leads with 3 metals, winning 1 Gold, 1 Silver and 1 Bronze

exchange4media Staff Apr 11, 2015 11:58 PM

DigitasLBi has elevated Himani Kapadia to COO-Asia Pacific region, while Amaresh Godbole has been appointed as Managing Director of India; Godbole and Kapadia were recognised in Campaign Asia-Pacific’s ‘Top 10 Most Admired Agency Leaders’ in 2014

exchange4media Staff Feb 17, 2015 1:33 PM

SMG Convonix, digital arm of Starcom MediaVest Group in India and DigitasLBi have jointly been awarded the digital strategy and creative mandate for the brand

Priyanka Mehra Dec 11, 2014 7:53 AM

Durex's digital campaign featuring brand ambassador Ranveer Singh, goes off the beaten track, with a unique dance move - the Rex

Sonam Gulati Apr 25, 2014 9:02 AM