digitaslbi

It brings together SapientRazorfish, DigitasLBi and Indigo Consulting’s world-class UX capabilities ~

exchange4media Staff Mar 5, 2018 8:54 AM

The situations where the winter body odour makes its presence felt have been humorously captured in short films

Misbaah Mansuri Jan 3, 2018 8:55 AM

Technology is bridging the gender gap: ABP Session at WEF 2017

A panel discussion on ‘Leveraging Digital to Engage Women Audiences in India’ was organised at the recently held Women Economic Forum 2017. The idea was to understand the role that digital platforms are playing in connecting marketers to women across the world

exchange4media Staff May 16, 2017 8:26 AM

Himani Kapadia appointed as CEO, India, SapientRazorfish and DigitasLBi

Charulata Ravi Kumar, who led the SapientRazorfish India business, moves on from the organization to pursue other opportunities

exchange4media Staff May 2, 2017 7:51 AM

NIVEA MEN kicks off new campaign #CoveringUpFails

Targeting men’s habit of relying on quick fixes and shortcuts to take care of all of their problems, including that of body odour, the campaign brings alive the reality of these ‘failing cover ups’. It also aims to educate men on the importance of solving issues at the root by not depending on deodorants, as they only cover up body odour

exchange4media Staff Nov 28, 2016 8:57 AM

DigitasLBi elevates Mark McDonald, Sabah Iqbal and Pooja Gosain

In their new roles McDonald and Iqbal will continue to report into Prithviraj Banerjee as they will take on larger responsibilities to partner him in managing respective business units in the region. Gosain will continue to report into McDonald

exchange4media Staff Oct 1, 2016 9:41 AM

DigitasLBi wins digital mandate for Orient Electric

Being handled by agency’s Delhi office, the mandate involves developing a comprehensive communication strategy for Orient Electric and increasing its digital footprint across channels

exchange4media Staff Sep 8, 2016 1:43 PM

DigitasLBi wins digital mandate for Aprilia in India

The agency will be responsible for creating a digital presence for the brand and take on subsequent product launches in the future

exchange4media Staff Aug 30, 2016 10:31 AM

DigitasLBi wins Tata CLiQ's Digital mandate

The agency will be responsible for the launch and subsequent ongoing digital creative campaigns

exchange4media Staff Jun 7, 2016 10:26 AM

DigitasLBi interacts with students on use of digital technology

With this, DigitasLBi aimed to help the young guns understand different uses of technology, the impact it has on their lives and how they could be responsible digital users

exchange4media Staff May 21, 2016 8:15 AM

DigitasLBi India empanelled as LinkedIn Certified Custom Apps Partner for APAC

These partners work with LinkedIn and create unique brand experiences that engage customers and prospects to help marketers connect with their target audience by building custom apps, campaigns, and innovative social solutions that leverage LinkedIn’s data and APIs

exchange4media Staff May 5, 2016 10:20 AM

Vineet Singh joins DigitasLBi India as Client Partner, Delhi

He will report to Prithviraj Banerjee, Head of Agency, India, DigitasLBi

exchange4media Staff Apr 20, 2016 10:30 AM

Starcom MediaVest Group & DigitasLBi win Lodha Group’s digital mandate

DigitasLBi will be responsible for managing websites, social media properties and digital creative campaigns. SMG Convonix will strategize and execute media campaigns, promote the brand interests through search marketing, SEO, execute performance driven social strategies and tie up the entire digital effort through web analytics

exchange4media Staff Apr 23, 2015 7:57 AM

DigitasLBi promotes Himani Kapadia, Amaresh Godbole

DigitasLBi has elevated Himani Kapadia to COO-Asia Pacific region, while Amaresh Godbole has been appointed as Managing Director of India; Godbole and Kapadia were recognised in Campaign Asia-Pacific’s ‘Top 10 Most Admired Agency Leaders’ in 2014

exchange4media Staff Feb 17, 2015 1:33 PM

Starcom Mediavest Group appointed as digital partner for Cadbury Dairy Milk

SMG Convonix, digital arm of Starcom MediaVest Group in India and DigitasLBi have jointly been awarded the digital strategy and creative mandate for the brand

Priyanka Mehra Dec 11, 2014 7:53 AM

Ranveer Singh teams up with Durex to 'Do The Rex'

Durex's digital campaign featuring brand ambassador Ranveer Singh, goes off the beaten track, with a unique dance move - the Rex

Sonam Gulati Apr 25, 2014 9:02 AM

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