Earlier this week, General Motors too announced that it would pause paying for advertising on Twitter

exchange4media Staff Nov 4, 2022 7:18 PM


Google India's total revenue expanded by 48% to Rs 9439.3 crore from Rs 6386.2 crore

exchange4media Staff Nov 3, 2022 5:33 PM

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While Google and Facebook ad sales are on rise in India, brands are also increasingly placing faith on e-commerce and other platforms, say experts

Kanchan Srivastava Nov 3, 2022 9:10 AM


The WhatsApp monthly report was issued in compliance with the new IT rules and revealed that the accounts were banned for spam, violation of policy, and other reasons

exchange4media Staff Nov 2, 2022 6:16 PM

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Marshall has joined as Senior Director to lead its Public Relations & Advisory arm

exchange4media Staff Nov 2, 2022 2:56 PM

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Guest Column: Before taking the plunge into the metaverse, Kartik Sharma, Omnicom Media Group India, urges brands to take a learn-and-embrace mindset instead of the we-want-to-be-first approach

Kartik Sharma Nov 2, 2022 8:58 AM


While industry watchers acknowledge metaverse's potential to unlock sustainable revenue models, they believe there should be some forethought about integrating it into every brand strategy

Shantanu David Nov 2, 2022 8:50 AM


From Cadbury to Coca-Cola, many big brands are investing in Insta Reels

Medha Jha Nov 1, 2022 9:11 AM


Industry experts say the new boss of the social media giant has expressed his commitment to make the platform less polarised and safer, which would be ideal for most brands to associate with

Shantanu David Nov 1, 2022 8:22 AM


Musk has said that Twitter aspires to be the most respected advertising platform in the world

Shantanu David Oct 29, 2022 9:28 AM

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Guest Column: Sunayendra Jain, Head of Marketing, ePayLater, explains how brands can offer personalization to users while also respecting their privacy

Sunayendra Jain Oct 27, 2022 8:48 AM


The cost-effective audio and podcast ads can help brands expand their young consumer base amid economic constraints, experts say

Kanchan Srivastava Oct 26, 2022 8:56 AM

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Guest column: Vishal Singh, GM - India and Global Marketing Head, writes how marketers can leverage this FOMO

Vishal Singh Oct 21, 2022 1:27 PM


Google claims the process ensures that no user-level data is ever shared between parties and the aggregated data is only readable and meaningful in the limited context of their direct relationship

Javed Farooqui Oct 21, 2022 9:09 AM


The regulator said Google’s business was found to be driven by the ultimate intent of increasing users on its platforms so that they interact with its revenue earning service

exchange4media Staff Oct 21, 2022 9:08 AM

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Industry experts say there has been a tectonic shift of preference towards short-form videos in comparison to other entertainment platforms, including OTTs

Javed Farooqui Oct 20, 2022 8:48 AM