digital trends?blur=25

The digital landscape evolved rapidly in 2022 as the pandemic drove communities and businesses online. exchange4media tracks down top key trends in the digital landscape this year

Kanchan Srivastava Dec 5, 2022 8:44 AM


At Impact Digital Influencer Conference, Kaushik Mukherjee, co-founder & COO, SUGAR Cosmetics, speaks to Nawal Ahuja, co-founder, exchange4media

exchange4media Staff Dec 2, 2022 3:59 PM


At the Impact Digital Influencer Conference, industry leaders discussed their ideas about social commerce, and what goes into choosing influencers for specific brands

exchange4media Staff Dec 2, 2022 1:44 PM

content creators?blur=25

Influencers are venturing into films, launching their own fashion brands and conducting shows & workshops. The creator economy set to grow despite looming recession, experts say

Kanchan Srivastava Dec 2, 2022 8:37 AM


At the recently held e4m-INCA Influencer Marketing Conference, industry experts talked about building organic reach

exchange4media Staff Dec 1, 2022 7:33 PM


Zakir Khan adjudged Most Viral Content Creator of the Year award, while Kiara Nautiyal walked away with the Best Child Influencer Award

exchange4media Staff Dec 1, 2022 11:53 AM


The FMCG giant has been honoured for its impactful campaigns across categories

exchange4media Staff Dec 1, 2022 10:57 AM

shuchi sethi?blur=25

At Impact Digital Influencer Conference 2022, Shuchi Sethi, Business Head, AnyTag India, shared insights on their approach to the changing and ever growing influencer and content marketing space

exchange4media Staff Dec 1, 2022 8:37 AM

shivani behl?blur=25

At the IMPACT Digital Influencer Conference, Behl, CMO, Pureplay Skin Sciences (Plum) divulges the secrets of the beauty brand's success and the challenges that came along

exchange4media Staff Dec 1, 2022 8:34 AM


The GroupM INCA-e4m India Influencer Marketing report 2022 says digital trust and authenticity are key variables in ensuring influencer credibility in the eyes of the consumers

exchange4media Staff Nov 30, 2022 1:45 PM

online review?blur=25

While the launch of the framework is a welcome baby-step, implementing this is far more complicated than what’s outlined, say experts

Kanchan Srivastava Nov 29, 2022 8:47 AM

digital marketing?blur=25

Considering the economic scenario, advertising budgets will be cut marginally, but digital AdEx will not be impacted much, say experts

Kanchan Srivastava Nov 28, 2022 8:35 AM