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PRCAI to host a seminar on understanding Brands

08-November-2002
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PRCAI to host a seminar on understanding Brands

Vahid Mehrinfar promoter of Lowe Contexture will be sharing his visions and beliefs with the PR industry at a workshop on 'Understand and Express Brands Internally and Externally', on Friday, 8 November in New Delhi.

Vahid's professional career over the past 24 years has taken him through a spectrum of complex assignments in design, ranging from automobile, product and environment design, interior architectural and private aircraft interior design, development of airline identity and livery programs, developing strategic corporate communication and positioning programs for brands, advertising and creating many indigenous brands regionally in the Middle East.

As President of Vahid Inc., a Texas corporation based in Houston for eight years, his renditions of many diverse design applications won him the admiration and gratitude of some of the prestigious 'Fortune 500' companies and blue chip clients such as Anheuser Busch, Citicorp, Prudential, Exxon, Gerald D.Hines Interests, Donald Trump Corporation and many others.

Some of the advertising giants such as McCann Erickson, Grey Advertising, Ogilvy & Mather and many leading architectural and development firms internationally have also relied on Vahid's expertise for the expression and ultimately the success of their marketing projects. His career has taken him through many assignments involving various high profile business tycoons, celebrities, and heads of state and government officials.

With Vahid as the inspirational fountainhead and quality overseer of his firm, the newly formed design consultancy in 1992, Contexture Associates continued to make strides as one of the most diverse communication firms in Bahrain and the region. It went on to grow into the first strategic communication organization specializing in corporate identity and positioning to serve many companies regionally.

Over the next eight years Contexture Associates helped many clients to be able to hold dialogue around the same table with some of the internationally known counterparts and prospects with a degree of confidence that allowed them to win business. Vahid's personal input in conceptualising and implementing strategies has facilitated the creation and development of some leading indigenous brands, both corporate and product, in this region: starting off a new trend in the industry that did not happen in the past.

Vahid's visionary ideas are recognized as significant catalysts in the evolution of consciousness to design, environment and branding in the region. Certain government agencies call upon Vahid to offer expert advice on the communication aspect of sensitive projects.

Special assemblies request his presentations on aspirational aspects of business dealing with his views on brandability for organizations. Many corporations have invited Vahid and his team to hold seminars that help them understand and express their brands internally and externally.

Vahid has also been invited to speak on different occasions on the broad range of his creative career and has provided many top financial, insurance and business conglomerates with expertise on the subject of branding through identity and positioning.

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