In an exclusive conversation with exchange4media, Anil Nair, CEO and Managing Partner, Digital Law & Kenneth, divulges the agency’s plans in the pipeline and how the digital space has evolved over the years. He also states how the agency aims to evolve into a consumer engagement company.
Digital Law & Kenneth has bagged the entire Parle Products portfolio, including the confectionaries and savouries business. The brands include ParleG, Monaco, Hide & Seek, Parle Marie, Melody, Kisme, Musst Bites and Musst Chips. Industry sources have pegged the account size at Rs 4 crore. BC Webwise is the incumbent agency.