Youth Quotient: The opportunity to shape perceptions with advertising is fascinating: Gaurav Sapre?blur=25

Simplicity still makes a lot of sense and it's best to make hay before everything goes haywire, says Gaurav Sapre, Business Development Manager, 22feet Tribal Worldwide

Abhinn Shreshtha Jun 27, 2014 7:54 AM

How Facebook got its mobile strategy right??blur=25

With 41% revenues generated through mobile ads, Facebook has been able to monetise this space well. exchange4media takes a look at the takeaways for marketers from this success

Saloni Surti Aug 22, 2013 8:07 AM

Facebook marketing: An afterthought or a strategic push??blur=25

Digital media experts highlight elements like a clear brief, suggested posts & conversations for FB mktg. Are Indian brands are getting it right?

Priyanka Nair Jun 11, 2013 7:57 PM

Indian brands pin to win on social media?blur=25

Pinterest, the latest social media tool, has caught the fancy of marketers. It is increasingly becoming a part of the overall marketing mix

Priyanka Nair Sep 10, 2012 7:22 AM

Godrej’s augmented reality show at LIFW?blur=25

Digital Law & Kenneth built a unique augmented reality experience at Lakme India Fashion Week for Godrej Interio.

exchange4media Staff Mar 7, 2012 8:02 AM

Digital Law & Kenneth aims to double growth; bullish on Chennai, Kolkata?blur=25

In an exclusive conversation with exchange4media, Anil Nair, CEO and Managing Partner, Digital Law & Kenneth, divulges the agency’s plans in the pipeline and how the digital space has evolved over the years. He also states how the agency aims to evolve into a consumer engagement company.

Preeti Hoon Oct 8, 2010 8:12 AM

Digital Law & Kenneth ropes in Allwyn D’Souza as AVP?blur=25

Digital Law & Kenneth has appointed Allwyn D’Souza as Associate Vice President – Client Services & Head of Mumbai operations. D’Souza will be reporting to Anil Nair, CEO and Managing Partner, Digital Law & Kenneth. He moves from MRM Worldwide.

Preeti Hoon Sep 21, 2010 8:40 AM

Digital Law & Kenneth assigned entire Parle Products portfolio?blur=25

Digital Law & Kenneth has bagged the entire Parle Products portfolio, including the confectionaries and savouries business. The brands include ParleG, Monaco, Hide & Seek, Parle Marie, Melody, Kisme, Musst Bites and Musst Chips. Industry sources have pegged the account size at Rs 4 crore. BC Webwise is the incumbent agency.

exchange4media Mumbai Bureau Mar 9, 2010 7:47 AM