digital-advertising
Dentsu Webchutney bags Forever New’s digital mandate?blur=25

As part of the new mandate, the agency will be handling the search and digital advertising services for the brand.

exchange4media Staff Jan 19, 2016 5:12 PM

6 digital trends to watch out for in 2016?blur=25

The digital juggernaut continues to roll on. It has been an interesting year for the digital ecosystem. There was some introspection as there was a rude awakening from age old concepts, while exciting new prospects gained even more popularity. With India having overtaken the US as the second largest internet population, the stage is all set for digital advertising.

Abhinn Shreshtha Jan 18, 2016 9:10 AM

Is 2016 the year of Instagram??blur=25

Instagram might not be the first social platform that comes to mind when you think of social media marketing, but it might be the dark horse of social media in 2016.

Abhinn Shreshtha Jan 14, 2016 8:12 AM

Guest Column: The year technology changed the travel industry: Prabhat Gupta?blur=25

The travel industry witnessed a quality surge of applied technology which is facilitating in optimization of planning, customizing and booking, writes Prabhat Gupta, Co-founder and CTO of TravelTriangle.

Prabhat Gupta Jan 5, 2016 8:34 AM

Rewind 2015: A Good Year: Pancham Endlaw?blur=25

Transparency and programmatic advertising will become even more important in 2016 and those digital companies who have not jumped on to the wagon in 2015 will have to put in extra work to stay relevant, writes Pancham Endlaw, Head (South Asia) at Opera Mediaworks

Pancham Endlaw Dec 30, 2015 9:39 AM

Rewind 2015: A Good Year: Pancham Endlaw?blur=25

Transparency and programmatic advertising will become even more important in 2016 and those digital companies who have not jumped on to the wagon in 2015 will have to put in extra work to stay relevant, writes Pancham Endlaw, Head (South Asia) at Opera Mediaworks

Pancham Endlaw Dec 30, 2015 8:44 AM

How susceptible are Indian brands to digital fraud??blur=25

Recent studies by industry bodies have brought to light the high prevalence of fraud in online advertising. As a developing digital ad market, are Indian brands susceptible to such activities?

Abhinn Shreshtha Dec 21, 2015 9:01 AM

The growing importance of vernacular content in digital advertising?blur=25

Eminent marketers discuss the importance of vernacular content for digital advertising at Dainik Bhaskar and exchange4media -hosted roundtable discussion

exchange4media Staff Dec 18, 2015 10:17 AM

The growing importance of vernacular content in digital advertising?blur=25

Eminent marketers discuss the importance of vernacular content for digital advertising at Dainik Bhaskar and exchange4media -hosted roundtable discussion

exchange4media Staff Dec 18, 2015 9:04 AM

How should advertisers meet the challenges of  viewability of digital ads ??blur=25

As viewability of digital ads increasingly becomes a concern, the onus is on advertisers to create ads that people want to see, say experts

Abhinn Shreshtha Dec 7, 2015 9:05 AM

What does Nielsen's DAR mean for Indian digital ecosystem??blur=25

The launch of Nielsen’s digital measurement ratings could be a game-changer for digital advertising in India, but it is still too early to say

exchange4media Staff Nov 26, 2015 7:43 AM

Nielsen launches digital advertising measurement solution?blur=25

The Nielsen Digital Ad Ratings (DAR) will provide a method of measuring online advertising audiences, delivering reach, frequency and gross rating point (GRP) metrics along with demographics like age and gender

exchange4media Staff Nov 25, 2015 3:13 PM

Google's app streaming seen as no menace to in-app advertising, say experts?blur=25

Google's recent experiments that allow users to stream apps through Search without installing them might be seen as a danger to app developers and brands that advertise on apps, but it is yet to be seen what the impact will be, say experts we spoke with

Abhinn Shreshtha Nov 25, 2015 8:03 AM

Affle launches mobile advertising self serve platform 'MAAS Xtend'?blur=25

MAAS Xtend offers advertisers complete automation and optimization, claims the company

exchange4media Staff Nov 19, 2015 4:41 PM

As traditional ad networks become obsolete, media agencies bet big on programmatic ad space?blur=25

The digital ad network ecosystem has been going through a tumultuous phase recently and these are a system of the traditional ad network now becoming obsolete, said industry experts we spoke with

Abhinn Shreshtha Nov 19, 2015 7:50 AM

YouTube launches ad-free service; should content creators be worried??blur=25

YouTube Red is a new service slowly being rolled out by the digital video giant and which aims to provide subscription-based, ad-free service to users. Some content creators, though, claim that YouTube is arm-twisting creators to get them to join the new platform

Abhinn Shreshtha Oct 27, 2015 8:58 AM

Indiatimes can break into the top 3 publisher list in 12-15 months: Angad Bhatia?blur=25

Angad Bhatia, Business Head (Times Lifestyle Network )at Times Internet, who has been leading the Network’s digital properties like Indiatimes, iDiva and MensXP since 2012, speaks about their social strategy, native advertising, the impact of new age media organizations like Vox and Buzzfeed and the road ahead for Times Lifestyle Network

Abhinn Shreshtha Oct 27, 2015 8:12 AM

Saavn outlines future roadmap, to focus on audio ads & new content properties?blur=25

Audio streaming company Saavn feels the medium can be a huge asset to advertisers even as it expects its revenue from paid subscriptions to overtake ad revenues in the long run

Abhinn Shreshtha Oct 26, 2015 8:24 AM

Pay only if visitors see your ads, promises Google?blur=25

Google has announced that the Google Display Network (GDN) is moving to a model where advertisers will only pay for display ads that are 'viewable', where. there is a guarantee that the ads have been seen by the visitor

Abhinn Shreshtha Oct 7, 2015 8:06 AM

Mobile web spends up 100 per cent, as in-app advertising drops, says Smaato?blur=25

Smaato’s new report states that in-app ad spending has fallen by 10 per cent over last year. Could social apps like Facebook and Twitter be a reason behind this?

Abhinn Shreshtha Oct 6, 2015 9:21 AM