digital-advertising
Facebook pulls plug on its ad exchange;seeks more control over ad inventory?blur=25

The long rumored demise of Facebook Exchange, Facebook's ad exchange for buying desktop inventory on its platform will mean that brands and agencies will now need to work directly with Facebook to gain access to ad inventory

Abhinn Shreshtha May 27, 2016 8:23 AM

5 key takeaways from Facebook's Q1'16 results?blur=25

Facebook’s first quarter results for 2016 beat all expectations by analysts. Taking advantage of the great results, Facebook further announced a new type of stock options that will protect Mark Zuckerberg’s control of the company in the long run. We take a look at some of the key highlights of Facebook’s Q1’16 financials

exchange4media Staff May 3, 2016 8:09 AM

Chatbots: The future of brand engagement??blur=25

The chatbot seems to be the latest entrant to the hype cycle, with some already hailing it as the future of communications but as the incident with Tay taught us, there is still a long way to go. However, this is not stopping brands from leveraging the chatbot to improve customer engagement

Abhinn Shreshtha May 2, 2016 8:03 AM

Mobile display ad rates dropped 26 per cent in 2015: Adobe?blur=25

An excess of inventory over demand, coupled with the lack of a measurement system to track the customer journey across different devices is a pressing problem in the mobile advertising ecosystem, according to the latest Adobe Digital Index

Abhinn Shreshtha Apr 29, 2016 8:03 AM

The gap between content marketing and performance marketing is shrinking say experts?blur=25

As content becomes more and more important, the gap between content marketing and performance marketing is shrinking

Abhinn Shreshtha Apr 22, 2016 8:04 AM

Content should have universal appeal: Sudip Ghose?blur=25

Sudip Ghose, VP (Marketing) at VIP Industries, spoke to use about the importance of having the right content strategy while targeting vernacular language speakers

exchange4media Staff Apr 15, 2016 4:44 PM

93.6 % monthly active users in India access Facebook on mobile , says report?blur=25

The "How Mobile Moves People" study carried out by IMRB and commissioned by Facebook looks at behavioural habits of Facebook users, with the company once again reiterating its stand that mobile will be the key medium of the future

Abhinn Shreshtha Apr 7, 2016 8:03 AM

Indian users access Facebook 2.4x more than Twitter, 2x more than YouTube, says study?blur=25

The "How Mobile Moves People" study carried out by IMRB and commisioned by Facebook looks at behavioural habits of Facebook users.

exchange4media Staff Apr 6, 2016 5:45 PM

Tyroo and Nazara to enable e-commerce in mobile games?blur=25

Tyroo will power Nazara Games' Nazara Cricket for contextual, e-commerce deals with more games expected to be added in the future

exchange4media Staff Mar 10, 2016 12:44 PM

"We do not want people grading their own homework" Preethy Vaidyanathan Medialets?blur=25

Preethy Vaidyanathan, SVP (Product Management) at Medialets and Milind Pathak, COO of Madhouse India, speak about the challenges and opportunities before measurement of mobile ad effectiveness. Preethy Vaidyanathan, SVP (Product Management) at Medialets and Milind Pathak, COO of Madhouse India, speak about the challenges and opportunities to bring their ad efficiency measurement system to Indian clients

Abhinn Shreshtha Mar 10, 2016 8:41 AM

Guest Column: 6 Digital trends to watch out for: Pratik Gupta: Co-founder  FoxyMoron?blur=25

Digital marketing has over the last few years undergone a substantial transformation and created a wave of new possibilities for brands, writes Pratik Gupta, Co-founder of FoxyMoron.

Pratik Gupta Feb 29, 2016 9:02 AM

Facebook’s new mobile ad product Canvas now globally available?blur=25

Facebook announced today that its new ad product, Canvas, is now globally available for advertisers.

exchange4media Staff Feb 27, 2016 5:34 PM

TIL extends Colombia Traffic Network to external publishers?blur=25

Times Internet Limited (TIL) is working to expand the scope of its new native ad platform; the Colombia Traffic Network (CTN), beyond TIL properties as it looks to create a more integrate brand advertising solution for marketers

Abhinn Shreshtha Feb 25, 2016 8:04 AM

Google reduces search inventory; should advertisers worry??blur=25

Google's revamped search results page will feature no ad spots on the right hand sidebar, which could lead to increased rates for the available inventory on the results page. The new design seems to be part of the search giant's plan to make its desktop version more in sync with the mobile version, which has only in-stream ads

Abhinn Shreshtha Feb 23, 2016 8:55 AM

Digital media is only limited by what you can think of: Anuradha Aggarwal?blur=25

Facebook’s Kirthiga Reddy and Marico’s Anuradha Aggarwal discussed the future of digital advertising at the recently held 10th Indian Digital Summit

Vernika Awal Feb 20, 2016 8:53 AM

Chinese consortium makes $1.2 billion offer for Opera Software?blur=25

Opera's board has supported the offer and has advised shareholders to do the same. It also said that shareholders with more than 33 per cent stake already intend to tender their shares.

exchange4media Staff Feb 12, 2016 11:31 AM

Facebook reports 44% YoY increase in revenue for 2015?blur=25

Facebook has reported that revenue for 2015 stood at $17.93 billion with advertising revenue increasing by 57 per cent YoY.

exchange4media Staff Jan 29, 2016 8:23 AM

We can create an ecosystem with traditional OOH at the centre: Mauricio Sabogal?blur=25

2015 was widely considered as a recovery year for the OOH sector and the industry will now look to build on its gains in the year to make 2016 even more successful and Kinetic is also looking to further cement its position in India, a market that it considers firmly in its top 5 regions

Abhinn Shreshtha Jan 27, 2016 9:17 AM

Neo@Ogilvy ropes in Ankit Agarwal and Suraj Nagappa?blur=25

Neo@Ogilvy announced today the appointments of Ankit Agarwal and Suraj Nagappa as VP & Head of Performance Marketing and VP and Head of North respectively

exchange4media Staff Jan 22, 2016 12:13 PM

What 2016's digital marketers can learn from 2015?blur=25

As the digital ecosystem continues to evolve, the lessons learnt in 2015 will have tremendous impact in 2016. Let’s take a look at some of them.

exchange4media Staff Jan 22, 2016 9:42 AM