digital-advertising
Guest Column: Why should brands always look for hybrid agencies for Digital Advertising? – Rajiv Dingra?blur=25

I truly believe the future of advertising is digital and within digital, it is integrated thinking. Compartmentalization of social, media, creative, data analytics, technology etc only creates complicated team structures that hinder true collaboration and speed of delivery. Specialization without isolation is what is needed in digital and that will only come when people start thinking hybrid, writes Rajiv Dingra, Founder and CEO, WatConsult

Rajiv Dingra Nov 28, 2016 8:39 AM

mCanvas launches interactive and vertical video Innovations for brands?blur=25

The full screen video ads activate after users engage with mCanvas' proprietary formats - Scroller and Sticker

exchange4media Staff Oct 25, 2016 12:30 PM

Truecaller looks to take on mobile with ad platform?blur=25

Truecaller has launched an advertising platform based on its popular calling application to leverage its 130 million user base in the country.

Abhinn Shreshtha Oct 4, 2016 8:11 AM

Publishers explore time-based ads; will it work for India??blur=25

The Guardian has just become the latest publisher to start selling ads based on time. Is it a metric that Indian publishers should start looking at?

Abhinn Shreshtha Aug 29, 2016 8:27 AM

Facebook vs adblockers: Why Facebook is looking to protect its $900 million+ desktop ad market??blur=25

As Facebook continues its fight to serve ads despite ad blockers, the reason behind its new-found exuberance might be more complex

Abhinn Shreshtha Aug 17, 2016 8:14 AM

Two-third ad block users open to turning off software: IAB study?blur=25

In a new study, the Interactive Bureau of Advertising takes a look at the usage patter of people who install ad blockers and suggests ways marketers can convince users to not use such software

exchange4media Staff Aug 4, 2016 8:03 AM

Can Facebook challenge YouTube’s video reign??blur=25

As Facebook pushes aggressively to woo video content creators, is YouTube’s long held dominance in jeopardy?

Abhinn Shreshtha Aug 3, 2016 8:34 AM

Why India ranks lowest in Asia Pacific in video ad viewability??blur=25

A new report on viewability of video ads released by Google shows that India still lags behind countries like Japan , Australia, South Korea and others when it comes to viewability.

Abhinn Shreshtha Jul 19, 2016 7:55 AM

Cannes 2016: Facebook announces new products to drive mobile expansion?blur=25

At the ongoing Cannes Lions Festival, Facebook, yesterday, announced four new solutions for advertisers to share their messages across mobile platforms

exchange4media Staff Jun 22, 2016 8:07 AM

Content marketing leads to greater impact, say IDMA jury?blur=25

As digital marketing continues to evolve, one aspect that has risen to prominence is the importance of storytelling. This has given rise to the need for great content, which is engaging and interesting. We spoke with jury members from IDMA 2016 to get their views on the importance of content marketing and native advertising

exchange4media Staff Jun 15, 2016 8:17 AM

Ad fraud could be worth $140 billion by 2025: Report?blur=25

A new report by the WFA (World Federation of Advertisers) says that globally, ad fraud might be in the range of 10 per cent to 30 per cent

exchange4media Staff Jun 13, 2016 8:08 AM

India saw 122 million users of mobile ad blocking software in March 2016: Report?blur=25

India is just behind China in terms of monthly active users of ad blocking browsers. As of March 2016, India saw 122 million monthly active users as compared to China with 159 million MAUs. The third country in the list, Indonesia, had just 38 million users by comparison

exchange4media Staff Jun 10, 2016 8:09 AM

Can Snapchat be the next Facebook of India??blur=25

Snapchat is rapidly catching up with platforms like Facebook, Instagram and Pinterest as one of the most popular social platforms for sharing of videos and images. Will this phenomenon be witnessed in India too?

Abhinn Shreshtha Jun 9, 2016 7:44 AM

Facebook preps up for an interesting chapter under new leadership?blur=25

With a top level management change on the way, Facebook India will be looking to build on its strong performance in the country, especially in increasing ad revenues

Abhinn Shreshtha Jun 8, 2016 8:01 AM

With 93% viewers choosing ad blockers & 82% watching mute videos; are online video ads effective??blur=25

The highly respected 2016 Internet Trends Report compiled by Mary Meeker suggests that digital video ads might not be as effective as they are expected to be

Abhinn Shreshtha Jun 6, 2016 8:10 AM

Facebook pulls plug on its ad exchange;seeks more control over ad inventory?blur=25

The long rumored demise of Facebook Exchange, Facebook's ad exchange for buying desktop inventory on its platform will mean that brands and agencies will now need to work directly with Facebook to gain access to ad inventory

Abhinn Shreshtha May 27, 2016 8:23 AM

5 key takeaways from Facebook's Q1'16 results?blur=25

Facebook’s first quarter results for 2016 beat all expectations by analysts. Taking advantage of the great results, Facebook further announced a new type of stock options that will protect Mark Zuckerberg’s control of the company in the long run. We take a look at some of the key highlights of Facebook’s Q1’16 financials

exchange4media Staff May 3, 2016 8:09 AM

Chatbots: The future of brand engagement??blur=25

The chatbot seems to be the latest entrant to the hype cycle, with some already hailing it as the future of communications but as the incident with Tay taught us, there is still a long way to go. However, this is not stopping brands from leveraging the chatbot to improve customer engagement

Abhinn Shreshtha May 2, 2016 8:03 AM

Mobile display ad rates dropped 26 per cent in 2015: Adobe?blur=25

An excess of inventory over demand, coupled with the lack of a measurement system to track the customer journey across different devices is a pressing problem in the mobile advertising ecosystem, according to the latest Adobe Digital Index

Abhinn Shreshtha Apr 29, 2016 8:03 AM

The gap between content marketing and performance marketing is shrinking say experts?blur=25

As content becomes more and more important, the gap between content marketing and performance marketing is shrinking

Abhinn Shreshtha Apr 22, 2016 8:04 AM