digital-advertising
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Consumers have varied tastes and to not be at par with their dynamic preferences is a serious offence in the digital advertising world

Malik Gilani Sep 20, 2017 8:24 AM

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A market-maker will assist brands with data mining, analytics, programmatic and traditional digital advertising in maximising their impact by personalised advertising.

Vikas Katoch Sep 13, 2017 7:58 AM

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The social media giant is making new updates to its ad network which it says will reduce advertiser money spent on accidental clicks

exchange4media Staff Aug 10, 2017 2:27 PM

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After GST, the overall ad share of the digital media is expected to reach 24 percent by 2020, means 100 percent more (double) to its contribution in the Pre-GST era

Nitin Gupta Jul 26, 2017 8:25 AM

EU slaps Google with record $2.7 billion fine?blur=25

Search engine giant Google is accused of favouring some of its own services over those of its rivals; appeal in European Court of Justice expected

exchange4media Staff Jun 29, 2017 1:06 PM

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Google has sufficient data on users for targeted advertising, does not need to scan emails any longer

Venkata Susmita Biswas Jun 29, 2017 7:33 AM

Be sure of what the platform can deliver: Aditya Awasthee?blur=25

Aditya Awasthee, Angel Investor and Mentor, was part of the jury for the latest edition of exchange4media's Indian Digital Awards (IDMA) 2017. He spoke on how clients, agencies and platforms can make their relationships work better

Abhinna Shreshtha Jun 6, 2017 8:11 AM

Brands must learn to guess the intent behind search & serve appropriate content: Manoj Kumar, GSK?blur=25

Manoj Kumar, MD& Area General Manager, GSK Consumer Healthcare, gives his views on digital marketing and how brands can get the most bang for their buck

Abhinn Shreshtha May 31, 2017 7:46 AM

Guest Column: Conventional advertising not as diffusive, disruptive, and decisive as digital advertising: Nitin Gupta, Xapads Media?blur=25

Today, even a naïve marketer knows that none of the conventional advertising formats are as diffusive, disruptive, and decisive as digital advertising, observes Gupta

Nitin Gupta May 2, 2017 8:01 AM

Indian digital content creators relatively unaffected following YouTube fiasco: Experts?blur=25

The fallout of YouTube with advertisers has been especially problematic for content creators. However, the effect in India seems to have been muted, feel experts

Abhinn Shreshtha Apr 12, 2017 8:10 AM

Creative and metrics key for InMobi as it ramps up focus on video ads?blur=25

The ad tech company has seen its video ad consumption triple in India over the last year and expects video ads to make up nearly 50 per cent of its revenue in the coming year

Abhinn Shreshtha Apr 5, 2017 7:57 AM

Staring at possible $750 million loss, Google brings in third party help?blur=25

Google has announced that it is working with third party vendors to provide brand safety reporting on YouTube as advertiser boycott snowballs

Abhinna Shreshtha Apr 4, 2017 9:09 AM

Adidas to go fully digital; will Indian brands follow suit ??blur=25

Adidas ads will no longer be seen on television. Kasper Rorsted, CEO, Adidas recently said that the brand’s entire marketing initiatives will move to digital channels.

Venkata Susmita Biswas Apr 4, 2017 8:23 AM

Google promises improvements in brand safety controls after YouTube fiasco?blur=25

Google said it will work to provide simpler, more robust ways to stop ads from showing against controversial content as a number of clients stopped advertising on YouTube following reports that their ads were showing up against questionable content

exchange4media Staff Mar 22, 2017 8:58 AM

Experts believe digital growth of 25 per cent upwards as programmatic advertising takes centrestage in 2017?blur=25

Digital advertising has continued its impressive growth through 2016 and there seems to be no indication of this pace slowing down this year. The Pitch Madison Advertising Outlook expects digital to grow at 25 per cent in 2017, though industry experts we spoke with feel the growth rate could be even higher

exchange4media Staff Mar 22, 2017 7:47 AM

AndBeyond.Media launches revolutionary Header Bidding S2S?blur=25

By allowing multiple buyers to bid on ad spaces at once through a unified auction, S2S will increase the value of a publisher’s programmatic ad yield, says Dharika Merchant, President, AndBeyond.Media

exchange4media Staff Mar 9, 2017 8:00 AM

You cannot charge for vanilla content. You have to be very clear about what value you are giving to the consumer: Paul Rossi, President, The Economist Group?blur=25

Paul Rossi, President of The Economist Group, firmly believes that only media organisations that provide value and uniqueness will survive in the future. Excerpts from an exclusive chat with exchange4media where he discusses the future of media in a digital world

Abhinn Shreshtha Mar 8, 2017 8:47 AM

Experts discuss future of digital advertising in India @DAN exchange4media Digital Report launch?blur=25

Marketers and agency heads discuss the way forward for digital media at the launch of the Dentsu Aegis Network exchange4media Digital Report.

exchange4media Staff Mar 2, 2017 8:46 AM

Are Indian advertisers ready to combat Methbot??blur=25

Since December, the US online video advertising ecosystem has been losing around $3-5 million a day in ad revenue due to an extensive fraud ad network called Methbot, which is targeting premium video inventory. Is India ready to combat a scam of this scale?

Abhinna Shreshtha Jan 18, 2017 8:11 AM