digital-ad
karan bajaj?blur=25

Speaking at the dentsu-e4m Digital Advertising Report 2021, Bajaj, CEO & Founder of WhiteHat Jr, discussed how word of mouth helped the edtech brand scale up its offerings in non-metros

exchange4media Staff Feb 5, 2021 8:46 AM

DAN?blur=25

Speaking at the unveiling of dentsu-e4m Digital Report 2021, the CEO of Dentsu International India, Bhadkamkar said that voice, video and vernacular continue to be drivers of digital growth

exchange4media Staff Feb 5, 2021 8:09 AM

DAN?blur=25

Digital advertising is expected to grow at 20% to reach a market size of Rs 18,938 crore by 2021, and with a CAGR of 22.47%, to reach Rs 23,673 crore by 2022

exchange4media Staff Feb 4, 2021 3:26 PM

alphabet?blur=25

Operating income stood at $15.65 billion and net income at $15.2 billion for this quarter

exchange4media Staff Feb 3, 2021 11:03 AM

beardo?blur=25

The new brand film highlights what it takes to be a true 'Beardo'

exchange4media Staff Jan 25, 2021 11:37 AM

Mobile advertising?blur=25

According to InMobi's latest report, mobile ad spending is predicted to rise 38% in India over this year

Misbaah Mansuri Jan 25, 2021 8:47 AM

Digicontent?blur=25

The company's revenue stood at Rs 71.88 crore in the corresponding quarter of the previous fiscal

exchange4media Staff Jan 21, 2021 5:39 PM

foxymoron?blur=25

In his past role, Surana was a key member of the team behind the launch of DS Group's ‘Pulse’ candy in India

exchange4media Staff Jan 20, 2021 11:57 AM

impact digital power?blur=25

The list honours the top leaders who have contributed to India's thriving digital ecosystem

exchange4media Staff Jan 16, 2021 9:04 AM

google?blur=25

In an email to advertisers, Google said that the policy will be in effect at least till January 21, the day after the upcoming presidential inauguration

exchange4media Staff Jan 14, 2021 10:51 AM

SALESFORCE?blur=25

As part of the series, Salesforce Presents ‘Moments Made By Marketing', Neha Kant, Founder & Director, Clovia tells us how the brand leverages technology to deliver a personalized consumer experience

exchange4media Staff Jan 12, 2021 8:26 AM

bank of baroda?blur=25

Purshotam, CGM– Marketing at Bank of Baroda, speaks about the bank's newly-launched campaign, marketing mix post-Covid and the brand's marketing strategy for 2021

Misbaah Mansuri Jan 11, 2021 8:47 AM

OTT?blur=25

OTTs with their regulated content and stringent quality checks have made them a favourite of advertisers. But lack of a common system of measurement has been hindering their ad potential, say experts

Javed Farooqui Jan 6, 2021 8:38 AM

WinZo?blur=25

With #WinZO & #JeetneMeinKickHai trending in the top 5 on Twitter, the campaign has already garnered more than 300 million impressions across digital platforms

exchange4media Staff Dec 26, 2020 4:00 PM

digital?blur=25

The pandemic year led to companies reimagining their digital strategies, OTT becoming a way of life and blockchain technology making inroads in India, say experts

Javed Farooqui Dec 24, 2020 9:12 AM

Asian Paint?blur=25

The campaign, devised for consumers in Tamil Nadu, Karnataka, Andhra Pradesh and Telangana, has a mix of TVC, trade, digital and social media assets

exchange4media Staff Dec 19, 2020 9:00 AM

bcg cii?blur=25

The report 'Lights, Camera, Action…and the Show Goes On' evaluates the effect of the pandemic on the media and entertainment industry

exchange4media Staff Dec 17, 2020 1:24 PM

Akshay - Rana- Socialswag?blur=25

This fan engagement app promises to deliver a unique experience to the consumer with a focus on education and entertainment

exchange4media Staff Dec 9, 2020 12:37 PM