Ascend’s OOH campaign highlights kids’ curiosity?blur=25

Dialogue Factory has created an innovative OOH campaign for Ascend International School that brings alive the curious minds of kids

Priyanka Nair Feb 6, 2012 10:07 AM

‘Creative is our cutting edge product at IBD India’?blur=25

In a highly competitive market, it’s the creative which differentiates and sets the image of the brand, say Rahul Gupta & Jyotsna Chauhan of IBD India

exchange4media Staff Jan 21, 2012 7:31 AM

‘We’ll see more Digital coming up at centre of conversations’?blur=25

“If I look at how we are perceived by clients, we are definitely more competitive than we were five years ago in terms of creative reputation,” says Bob Jeffrey, JWT Worldwide.

exchange4media Staff Jan 7, 2012 8:29 AM

I see a great potential in digital advtg: Rob Grimshaw, FT.com?blur=25

“With the evolution of mobile apps and other emerging mobile technology, brands will soon get a better platform to express their brand messages,” says Rob Grimshaw, MD, FT.com.

exchange4media Staff Dec 24, 2011 7:06 AM

‘Factual entertainment can become mainstream in India’?blur=25

 “We look forward to having History growing the factual entertainment genre into an alternative to mainstream GEC,” says Ajay Chacko, A+E Networks | TV18 JV.

exchange4media Staff Dec 17, 2011 7:57 AM

India is no longer a cheap market: Deepak Shourie?blur=25

“If you have a product that’s targeted well and the advertising reaches the target, it will do well. India is no longer a cheap market, you have to be very careful where you advertise,” advises Deepak Shourie, Director, BBC Worldwide Channels, South Asia.

exchange4media Staff Nov 5, 2011 8:26 AM

Work needs to provoke one’s emotions: Wain Choi, Cheil Worldwide?blur=25

“The worst kind of advertising is the one which is neither hot nor cold, sort of lukewarm… Advertisers are sometimes spending a lot of money to go under the radar – spending so much money on a front page ad that doesn’t say anything. That’s the dilemma we face,” says Wain Choi, VP & Global Executive Creative Director, Cheil Worldwide.

exchange4media Staff Oct 22, 2011 8:12 AM

In attitudinal terms, Mumbai is yet a TV-dominated ad market: Miles Young?blur=25

 “If you compare the development of India with China, there are areas of strengths and weaknesses, but there isn’t a huge gap in any aspect. But in digital communication, the gap is massive. I don't understand it - there is a lag in India and it is not a consumer lag… Clearly, there is a marketer lag here, which I think is at its worst in Mumbai,” says Miles Young, CEO, Ogilvy Worldwide.

exchange4media Staff Oct 15, 2011 8:06 AM

In media we need to decode the word ‘marketing’: Amit Chopra, HMVL?blur=25

“Unfortunately, in media industry marketing is still known as hoardings and just promotions. We need to understand that the most core job of marketing is to understand consumers better and develop an insight. And then ensure that those insights are used when you develop your brand…” says Amit Chopra, CEO, Hindustan Media Ventures Ltd.

exchange4media Staff Sep 24, 2011 8:39 AM

NourishCo appoints Mindshare as media AOR?blur=25

Mindshare, the flagship media agency of GroupM, has won the media duties of NourishCo, a joint venture between PepsiCo and Tata Global Beverages. Dialogue Factory will lead this client relationship with Mindshare.

Nitin Pandey Jun 17, 2011 8:24 AM

We plan to make our service available in 6 languages: Arun Tadanki?blur=25

“For us, the growth of the category is paramount. One key area that can grow the category is the presence of more of local languages on the web. This year, we are looking at how we can make our service available in six different languages,” shares Arun Tadanki, Managing Director, Yahoo! India.

exchange4media Staff Apr 30, 2011 7:26 AM

Radio will grow to 6 pc of the ad pie: Apurva Purohit?blur=25

“Whether there is Phase 3 or not, radio will grow to 6 per cent from the current 3.5 to 4 per cent of the ad pie. The first push in that direction will come from ratings itself,” says Apurva Purohit, CEO, Radio City. “Whether there is Phase 3 or not, radio will grow to 6 per cent from the current 3.5 to 4 per cent of the ad pie. The first push in that direction will come from ratings itself,” says Apurva Purohit, CEO, Radio City.

exchange4media Staff Apr 16, 2011 7:53 AM