dialogue
“We want to be India’s first global agency”

“We want to be India’s first transcontinental agency that takes Indian clients to global markets,” says Bang in the Middle’s Prathap Suthan

exchange4media Staff Sep 22, 2012 8:06 PM

“Digitisation allows you to segment even more”

“With digitisation, you can have segmented channels that appeal to very small audience segments who are willing to pay to view them,” says Fox Intl Channels’ Keertan Adyanthaya

exchange4media Staff Sep 8, 2012 8:08 PM

“Confidence in ASCI has been enhanced substantially”

We have introduced the National Advertising Monitoring Service, which looks at all new ads appearing in print & TV, says I Venkat, Director, Eenadu

exchange4media Staff Aug 25, 2012 6:59 PM

I’m very bullish on India: Martin Sorrell

Our business is fantastic here and if our 8,000 people in India could be replicated everywhere in the world, I could retire, says Martin Sorrell, CEO, WPP

exchange4media Staff Aug 18, 2012 7:51 PM

Mindshare leads EMVIE shortlist; Maxus, Madison’s Pinnacle follow

There are 126 case studies shortlisted. Mindshare has 27 case studies shortlisted, followed by Maxus & Pinnacle, a unit of Madison Media, with 19 and 15 case studies, respectively

exchange4media Staff Aug 14, 2012 4:07 AM

“We sometimes consider RoI as Return on Ideas”

It’s our responsibility as marketers to have proper usage of consumers’ money by initiating engaging marketing activities for them, says Unilever’s Marc Mathieu

exchange4media Staff Jul 28, 2012 7:39 PM

“One needs to structure an agency based on advertisers’ needs”

We can’t tell our client we will give you only creative after knowing that his need is one-stop solution for his marketing problem, says Scarecrow’s Manish Bhatt

exchange4media Staff Jul 14, 2012 8:35 PM

"The advertising business is starved of talent"

Gullu Sen, Managing Partner, From Here On talks about advertising today, the uniqueness of real estate advertising, his memorable ad campaigns, his journey and more...

exchange4media Staff Jun 23, 2012 8:17 PM

Social media has given a way to Intel to humanise our brand

Social has opened doors for us to put that human face on something that hasn’t been so tangible, says Becky Brown, Director - Social Media Strategy, Intel Corp

exchange4media Staff Jun 2, 2012 6:51 PM

We can do so much more in India

I am pleased with what we did last year in India, but we need to push harder… because arguably India is going to be the fastest growing market in the next 10 years, says Steve King, Global CEO, ZenithOptimedia

exchange4media Staff May 19, 2012 7:06 PM

Business is like boxing

You have to walk in the ring expecting blows and knowing that you will be hurt. It is all about getting up and throwing your own punches, says media veteran Ashok Kurien in Dialogue this week…

exchange4media Staff Apr 14, 2012 9:25 AM

Discovery's Mark Hollinger on kids & competition

It is going to be another busy year for Discovery in India. Discovery Networks International, President and CEO, Mark Hollinger in Dialogue this week...

exchange4media Staff Apr 7, 2012 9:25 AM

Building multidimensional characters is critical to attract kids across the globe: Silas Hickey

“Kids need to be able to relate to characters irrespective of geographical, social and cultural diversities. Minimal language eases out the challenge of language translation,” said Silas Hickey, Creative Director – Animation, Turner Broadcasting System Asia Pacific.

exchange4media Staff Mar 31, 2012 8:03 AM

I have a lot of hope from youngsters: Prasoon Joshi

“I expect great work coming from them. As long as they are not misguided into short term gains and a quick fix, we have a very bright future,” says Prasoon Joshi, Executive Chairman and CEO, McCann Worldgroup India & President, South Asia

exchange4media Staff Mar 24, 2012 10:34 AM

Being present on digital platforms has become basic hygiene: Sanjay Gupta, Jagran Prakashan

“I don’t want to get into how revenues will come into digital. But we want to be prepared for it so that when it happens, we are in a position to take advantage of it,” said Sanjay Gupta, CEO, Jagran Prakashan

exchange4media Staff Mar 10, 2012 8:04 AM

We are setting the entertainment industry’s agenda: Uday Shankar - STAR India

“If the ecosystem doesn’t grow and the environment doesn’t improve, then the first to be impacted is the leader. That is something I believe in and that is why we have pushed and will continue to push this agenda, very actively,” says Uday Shankar, CEO, STAR India

exchange4media Staff Feb 25, 2012 7:06 AM

Pay for content you take from Lok Sabha TV: Rajiv Mishra

Is it rational that you get higher GRPs on my content, but you don’t pay the source of content at all?, asks Rajiv Mishra, CEO, Lok Sabha TV

exchange4media Staff Feb 11, 2012 7:34 AM

Ascend’s OOH campaign highlights kids’ curiosity

Dialogue Factory has created an innovative OOH campaign for Ascend International School that brings alive the curious minds of kids

Priyanka Nair Feb 6, 2012 10:07 AM

‘Creative is our cutting edge product at IBD India’

In a highly competitive market, it’s the creative which differentiates and sets the image of the brand, say Rahul Gupta & Jyotsna Chauhan of IBD India

exchange4media Staff Jan 21, 2012 7:31 AM

‘We’ll see more Digital coming up at centre of conversations’

“If I look at how we are perceived by clients, we are definitely more competitive than we were five years ago in terms of creative reputation,” says Bob Jeffrey, JWT Worldwide.

exchange4media Staff Jan 7, 2012 8:29 AM