dialogue
“Big Data doesn’t necessarily tell the truth, it can be manipulated”

The lie of Big Data is that it gives you answers. It doesn’t. Big Data gives you insights, from which you need to derive insights, says McKinney’s Jonathan Cude

Priyanka Mehra Aug 10, 2013 9:19 AM

If we are not changing, we are going backwards: John Sheehy

From us you can expect more change, more dynamic partnerships, automations, addressability; we are facing the pressure that everyone is facing - of ‘doing more with less'

exchange4media Staff Aug 3, 2013 9:04 AM

Indian brand managers expect immediate RoI from digital: Vineet Bajpai

While Indian clients comfortably spend crores on TVCs & print ads, they remain circumspect on digital, says the Founder & Group CEO, Magnon\TBWA & Magnon\E-Graphics

Twishy Jul 20, 2013 8:31 AM

Dialogue Factory & Dialect merge to offer experiential mktg solutions

The driving force behind the team is experiential marketing expert, Dalveer Singh, who is Head of Experiential Marketing - Asia Pacific at Dialogue Factory

exchange4media Staff Jul 18, 2013 7:40 AM

I don’t see India being a net importer of talent like China: Raj Gupta

In India, it's the home-grown talent that is getting to the top, observes the Chief Strategy Officer - Asia Pacific, MEC

exchange4media Staff Jul 13, 2013 8:59 AM

Human behaviour & creating human value drive Leo Burnett: Mark Tutssell

For me there are four tenets of what we do - People, Purpose, Participation, Populism, says the Chief Creative Officer of Leo Burnett Worldwide

exchange4media Staff Jul 6, 2013 8:17 AM

Big pillars of brand communication remain intact in India: Rob Norman

In India, you still have a market where 45% of revenue is in newspapers. And TV still delivers massive simultaneous reach, says the Chief Digital Officer, GroupM Global

exchange4media Staff Jun 22, 2013 9:17 AM

"The beauty of social is it tells where people are right now"

The process of connecting the right consumer to the right product at the right place now takes milliseconds, that’s the power of social, says IBM’s John G Noseworthy

exchange4media Staff Jun 8, 2013 7:36 PM

I am not reinventing Grey’s positioning: Jishnu Sen

The board is written, it is about getting a new batch of students back into the classroom, says the President & Chief Executive Officer of Grey India

exchange4media Staff May 25, 2013 7:48 PM

"Clients are not in a position where they can endlessly experiment"

Clients are becoming quite brave in terms of choices that they might take, but I think it’s a slightly risk averse bravery, says Stephen Li, CEO APAC, MEC

exchange4media Staff May 11, 2013 7:50 PM

"If you are talking about digital or traditional, you are obsolete"

It is all about how to be efficient to reach the consumer and to influence the consumer, says Mauricio Sabogal, Global CEO, Brand Programming Network

exchange4media Staff Apr 27, 2013 7:17 PM

Readers are not necessarily bound by traditional vehicles: Satyajit Sen

Readers are continuing to consume content, but their format is changing from access A to B, says the CEO, India, ZenithOptimedia

exchange4media Staff Apr 13, 2013 8:11 PM

New media is not eating into the pie of print content: Anant Nath

Most digital content rides on back of traditional media. As long as we evolve a paid model in digital, print has nothing to fear, says Dir, Delhi Press

exchange4media Staff Mar 16, 2013 8:24 PM

Carrefour awards creative mandate to Dialogue Factory

A multi-agency pitch, that involved eight agencies, took place in November in Delhi NCR. The creative duties were earlier with Publicis Capital

Twishy Feb 6, 2013 7:38 PM

“Digitisation has improved competition”

There’s tough competition within the cable space, which will lead to a better market & reduction of monopoly, says Ashok Mansukhani

exchange4media Staff Feb 2, 2013 9:09 PM

“The opportunity of digital media is vast”

With the onset of digital media, possibility for brands to engage with consumers is immense, but untapped, says Akshar Peerbhoy, MAA Communications

exchange4media Staff Jan 12, 2013 8:50 PM

“We have a mantra at A+E Networks: go big or go home”

Sean Cohan, EVP, International, A+E Networks speaks on the success that History TV18 has seen at launch and the plans ahead

Synjini Nandi Dec 15, 2012 8:57 PM

“DAS process will be smoother in other phases”

“I accept there is a roadblock for broadcasters when it comes to carriage fees and all of us are bleeding,” says RK Arora, CEO, ITV Network

exchange4media Staff Dec 1, 2012 8:34 PM

Digital is a global mandate for JWT: Max Hegerman

In India, my hope is to start getting into content development and content sharing, says the Senior VP & Digital Head, JWT India Group

exchange4media Staff Nov 17, 2012 8:39 PM

“Internet is creating a new mindset”

The number of e-comm transactions is growing 2 to 3 times that of face-to-face transactions, says Uttam Nayak, Group Country Manager – India & S Asia, Visa

exchange4media Staff Nov 3, 2012 8:48 PM