dialogue
Indian marketers are perhaps the fastest movers in the world: Stephanie Agresta?blur=25

Brands operating in India are aware that a large part of their audience spends most of their time online today & are trying to engage with them, says the Global Director - Social Media & Digital, MSLGroup

Abhinna Shreshtha Feb 1, 2014 9:08 AM

News channels in India are very lively & sensational: Stephen Sackur?blur=25

Sackur, presenter of 'HardTalk' on BBC World News, further says that news channels in India don't have the depth of coverage, neither do they spend much time looking at happenings outside the country

Rashi Bisaria Jan 25, 2014 10:47 AM

We are hopeful of a meteoric rise in the mass segment: Yadvinder Singh Guleria?blur=25

More & more visibility of the product in the rural market will help spread more positive word of mouth, which will in turn drive sales, says the VP, Sales & Marketing, Honda Motorcycle & Scooter India

Twishy Jan 18, 2014 9:46 AM

“The contribution of digital to overall SMG revenues in India was over 40% in 2013”?blur=25

We have made a huge amount of push on the revenue & capability front. We have invested substantially on search, both organic & paid, says SMG India CEO Mallikarjun Das CR

Priyanka Mehra Jan 11, 2014 8:48 AM

Merely putting youth into your ad does not make youth brands: Agnello Dias?blur=25

Several iconic youth brands such as MTV & Google, and even the Anna Hazare movement have appealed to the youth without showing youth in their campaigns, points out the Founder & CCO, Taproot India

Abid Hasan Jan 4, 2014 8:56 AM

To win, you need to focus on the downstream: Niraj Dawar?blur=25

You'll find that is where majority of the competitive action (between brands) occurs & where so many neglected opportunities for differentiation exist, says the renowned marketing strategist & Professor, Ivey Business School

Abhinna Shreshtha Dec 28, 2013 10:08 AM

We believe in innovation and inspiration: Avinash Pant?blur=25

Innovation & inspiration are key virtues shared by Nike & sporting excellence. Building the sport leads to expanding the sportswear market, of which Nike already enjoys a healthy share, says the Mktg Head of Nike India

Ankur Gaurav Dec 21, 2013 8:51 AM

Almost 30% of our printer market can move to cloud printing: Alok Bharadwaj?blur=25

With more & more consumers now storing their vital information on online services, cloud-enabled products like our next-gen inkjet printers will be taken by the early adopters, says the SVP, Canon India

Priyanka Mehra Dec 14, 2013 10:23 AM

Year one was about going to base camp, it’s not the destination: David Mayo?blur=25

In year one, we have established new foundations; year two, we will have strategic & new creative leadership in the region, says David Mayo, CEO, Bates Asia

Priyanka Mehra Dec 7, 2013 8:47 AM

"Some TV news channels still resent the internet for wrecking their biz model"?blur=25

For a while, TV news channels have regarded the internet with some suspicion, thinking 'is this going to put me out of business', says Jim Egan, CEO, BBC Global News

Priyanka Mehra Nov 30, 2013 8:41 AM

Roughly 20% of our revenues globally come from digital: Tim Sutton?blur=25

The serious dollar now is in helping companies to become publishers of their own material across multiple platforms & engaging with audiences directly, says the Chairman, APAC, Weber Shandwick

Shanta Saikia Nov 23, 2013 8:16 AM

“Our strategy is to provide enhanced value equation to consumers”?blur=25

As long as I can touch the consumer’s heart & say I am providing you far better value than any other brand, my growth is happening, says Chandru Kalro, COO, TTK Prestige

Deepa Balasubramanian Nov 16, 2013 8:27 AM

Marketing needs to be meaningful: Matthias Breschan?blur=25

We’re spending a considerable amount in India, but it needs to be in line with our marketing strategy, otherwise it could be useless, says the Brand President & CEO, Rado Watch Co

Simran Sabherwal Nov 9, 2013 8:45 AM

Overall consumer sentiment is actually very positive: Nirupam Sahay, Philips Lighting?blur=25

The monsoons have been excellent across the country, so rural & semi-urban demand has picked, and I think there is relative stability in the economy, says the President, Philips Lighting India

Simran Sabherwal Nov 2, 2013 8:24 AM

Clients shouldn’t pay by commission or fees, but by sales: Jim Hytner?blur=25

If you want your agency to be interested in your sales, pay them to be interested in the sales. We follow the pay-for-performance model, says the G14 CEO & President, Global Clients, IPG Mediabrands

Twishy Oct 26, 2013 8:20 AM

"The industry’s in danger of pricing itself out of creativity if its benchmark is only cost"?blur=25

The advertising world of the future is badly in need of 'Ideas', which will not only come from crowdsourcing, says Anita Nayyar, CEO, Havas Media Group, India & South Asia

Priyanka Mehra Oct 19, 2013 9:33 AM

''Clients are still sceptical about investing in mobile and digital''?blur=25

Clients are still somewhat sceptical as it is difficult to measure the RoI & impact. Hence, the budgets aren’t as large & the spends still go the traditional way, says Diversified Agency Services’ Min Chang

Priyanka Mehra Sep 14, 2013 8:30 AM

Real-time communications is the future of marketing: Fred Cook?blur=25

We are pioneering new ways to harness the convergence of mainstream & social media to help clients be part of the consumer dialogue, says the CEO of GolinHarris

Priyanka Mehra Sep 7, 2013 8:18 AM

“India’s design industry works in a multi-discipline approach”?blur=25

Indian design & retail must prepare for the new age, where quality, line of products, presentation & technology are becoming highly influential, says Brand Dialogue’s Willem Woudenberg

Priyanka Nair Aug 31, 2013 8:27 AM

We've grown from Rs 40 cr to Rs 300 cr in four years: Kedar Rajadyne?blur=25

We have also jumped ranks & are now placed 7th in this space; our aim is to make it to the top three, says the President & COO – Consumer Products, Piramal Enterprises

Priyanka Mehra Aug 24, 2013 8:47 AM