dialogue
We are hopeful of a meteoric rise in the mass segment: Yadvinder Singh Guleria

More & more visibility of the product in the rural market will help spread more positive word of mouth, which will in turn drive sales, says the VP, Sales & Marketing, Honda Motorcycle & Scooter India

Twishy Jan 18, 2014 9:46 AM

“The contribution of digital to overall SMG revenues in India was over 40% in 2013”

We have made a huge amount of push on the revenue & capability front. We have invested substantially on search, both organic & paid, says SMG India CEO Mallikarjun Das CR

Priyanka Mehra Jan 11, 2014 8:48 AM

Merely putting youth into your ad does not make youth brands: Agnello Dias

Several iconic youth brands such as MTV & Google, and even the Anna Hazare movement have appealed to the youth without showing youth in their campaigns, points out the Founder & CCO, Taproot India

Abid Hasan Jan 4, 2014 8:56 AM

To win, you need to focus on the downstream: Niraj Dawar

You'll find that is where majority of the competitive action (between brands) occurs & where so many neglected opportunities for differentiation exist, says the renowned marketing strategist & Professor, Ivey Business School

Abhinna Shreshtha Dec 28, 2013 10:08 AM

We believe in innovation and inspiration: Avinash Pant

Innovation & inspiration are key virtues shared by Nike & sporting excellence. Building the sport leads to expanding the sportswear market, of which Nike already enjoys a healthy share, says the Mktg Head of Nike India

Ankur Gaurav Dec 21, 2013 8:51 AM

Almost 30% of our printer market can move to cloud printing: Alok Bharadwaj

With more & more consumers now storing their vital information on online services, cloud-enabled products like our next-gen inkjet printers will be taken by the early adopters, says the SVP, Canon India

Priyanka Mehra Dec 14, 2013 10:23 AM

Year one was about going to base camp, it’s not the destination: David Mayo

In year one, we have established new foundations; year two, we will have strategic & new creative leadership in the region, says David Mayo, CEO, Bates Asia

Priyanka Mehra Dec 7, 2013 8:47 AM

"Some TV news channels still resent the internet for wrecking their biz model"

For a while, TV news channels have regarded the internet with some suspicion, thinking 'is this going to put me out of business', says Jim Egan, CEO, BBC Global News

Priyanka Mehra Nov 30, 2013 8:41 AM

Roughly 20% of our revenues globally come from digital: Tim Sutton

The serious dollar now is in helping companies to become publishers of their own material across multiple platforms & engaging with audiences directly, says the Chairman, APAC, Weber Shandwick

Shanta Saikia Nov 23, 2013 8:16 AM

“Our strategy is to provide enhanced value equation to consumers”

As long as I can touch the consumer’s heart & say I am providing you far better value than any other brand, my growth is happening, says Chandru Kalro, COO, TTK Prestige

Deepa Balasubramanian Nov 16, 2013 8:27 AM

Marketing needs to be meaningful: Matthias Breschan

We’re spending a considerable amount in India, but it needs to be in line with our marketing strategy, otherwise it could be useless, says the Brand President & CEO, Rado Watch Co

Simran Sabherwal Nov 9, 2013 8:45 AM

Overall consumer sentiment is actually very positive: Nirupam Sahay, Philips Lighting

The monsoons have been excellent across the country, so rural & semi-urban demand has picked, and I think there is relative stability in the economy, says the President, Philips Lighting India

Simran Sabherwal Nov 2, 2013 8:24 AM

Clients shouldn’t pay by commission or fees, but by sales: Jim Hytner

If you want your agency to be interested in your sales, pay them to be interested in the sales. We follow the pay-for-performance model, says the G14 CEO & President, Global Clients, IPG Mediabrands

Twishy Oct 26, 2013 8:20 AM

"The industry’s in danger of pricing itself out of creativity if its benchmark is only cost"

The advertising world of the future is badly in need of 'Ideas', which will not only come from crowdsourcing, says Anita Nayyar, CEO, Havas Media Group, India & South Asia

Priyanka Mehra Oct 19, 2013 9:33 AM

''Clients are still sceptical about investing in mobile and digital''

Clients are still somewhat sceptical as it is difficult to measure the RoI & impact. Hence, the budgets aren’t as large & the spends still go the traditional way, says Diversified Agency Services’ Min Chang

Priyanka Mehra Sep 14, 2013 8:30 AM

Real-time communications is the future of marketing: Fred Cook

We are pioneering new ways to harness the convergence of mainstream & social media to help clients be part of the consumer dialogue, says the CEO of GolinHarris

Priyanka Mehra Sep 7, 2013 8:18 AM

“India’s design industry works in a multi-discipline approach”

Indian design & retail must prepare for the new age, where quality, line of products, presentation & technology are becoming highly influential, says Brand Dialogue’s Willem Woudenberg

Priyanka Nair Aug 31, 2013 8:27 AM

We've grown from Rs 40 cr to Rs 300 cr in four years: Kedar Rajadyne

We have also jumped ranks & are now placed 7th in this space; our aim is to make it to the top three, says the President & COO – Consumer Products, Piramal Enterprises

Priyanka Mehra Aug 24, 2013 8:47 AM

I always hire people who make me feel jealous & insecure: KV Sridhar

Unless people who are below you make you feel insecure, you don't progress. I don't compete with my peers, I compete with younger people, says the CCO, Leo Burnett India & Sub-Continent

Priyanka Mehra Aug 20, 2013 8:28 AM

Guest Column: Going to a war alone is useless

If a product is gathering dust on a shelf, our job is to blow the dust off & make sure it sells. The more clients & we come together, the more the chances of getting the product off the shelf, says Titus Upputuru of Dentsu Marcom

Titus Upputuru Aug 16, 2013 8:23 AM