dialog

Mobile is going to be huge. We will be putting tremendous effort in creating innovative products based on consumer insights, says Vaasu S Gavarasana, Head - APAC Business Mktg, Yahoo Asia Pacific

Sonam Gulati 08-February-2014

Brands operating in India are aware that a large part of their audience spends most of their time online today & are trying to engage with them, says the Global Director - Social Media & Digital, MSLGroup

Abhinna Shreshtha 01-February-2014

Sackur, presenter of 'HardTalk' on BBC World News, further says that news channels in India don't have the depth of coverage, neither do they spend much time looking at happenings outside the country

Rashi Bisaria 25-January-2014

More & more visibility of the product in the rural market will help spread more positive word of mouth, which will in turn drive sales, says the VP, Sales & Marketing, Honda Motorcycle & Scooter India

Twishy 18-January-2014

We have made a huge amount of push on the revenue & capability front. We have invested substantially on search, both organic & paid, says SMG India CEO Mallikarjun Das CR

Priyanka Mehra 11-January-2014

Several iconic youth brands such as MTV & Google, and even the Anna Hazare movement have appealed to the youth without showing youth in their campaigns, points out the Founder & CCO, Taproot India

Abid Hasan 04-January-2014

You'll find that is where majority of the competitive action (between brands) occurs & where so many neglected opportunities for differentiation exist, says the renowned marketing strategist & Professor, Ivey Business School

Abhinna Shreshtha 28-December-2013

Innovation & inspiration are key virtues shared by Nike & sporting excellence. Building the sport leads to expanding the sportswear market, of which Nike already enjoys a healthy share, says the Mktg Head of Nike India

Ankur Gaurav 21-December-2013

With more & more consumers now storing their vital information on online services, cloud-enabled products like our next-gen inkjet printers will be taken by the early adopters, says the SVP, Canon India

Priyanka Mehra 14-December-2013

In year one, we have established new foundations; year two, we will have strategic & new creative leadership in the region, says David Mayo, CEO, Bates Asia

Priyanka Mehra 07-December-2013

For a while, TV news channels have regarded the internet with some suspicion, thinking 'is this going to put me out of business', says Jim Egan, CEO, BBC Global News

Priyanka Mehra 30-November-2013

The serious dollar now is in helping companies to become publishers of their own material across multiple platforms & engaging with audiences directly, says the Chairman, APAC, Weber Shandwick

Shanta Saikia 23-November-2013

As long as I can touch the consumer’s heart & say I am providing you far better value than any other brand, my growth is happening, says Chandru Kalro, COO, TTK Prestige

Deepa Balasubramanian 16-November-2013

We’re spending a considerable amount in India, but it needs to be in line with our marketing strategy, otherwise it could be useless, says the Brand President & CEO, Rado Watch Co

Simran Sabherwal 09-November-2013

The monsoons have been excellent across the country, so rural & semi-urban demand has picked, and I think there is relative stability in the economy, says the President, Philips Lighting India

Simran Sabherwal 02-November-2013

If you want your agency to be interested in your sales, pay them to be interested in the sales. We follow the pay-for-performance model, says the G14 CEO & President, Global Clients, IPG Mediabrands

Twishy 26-October-2013

The advertising world of the future is badly in need of 'Ideas', which will not only come from crowdsourcing, says Anita Nayyar, CEO, Havas Media Group, India & South Asia

Priyanka Mehra 19-October-2013

Clients are still somewhat sceptical as it is difficult to measure the RoI & impact. Hence, the budgets aren’t as large & the spends still go the traditional way, says Diversified Agency Services’ Min Chang

Priyanka Mehra 14-September-2013

We are pioneering new ways to harness the convergence of mainstream & social media to help clients be part of the consumer dialogue, says the CEO of GolinHarris

Priyanka Mehra 07-September-2013

Indian design & retail must prepare for the new age, where quality, line of products, presentation & technology are becoming highly influential, says Brand Dialogue’s Willem Woudenberg

Priyanka Nair 31-August-2013

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