diageo
Somaya, Marketing & Innovation Director, Diageo India talks about the significance of experiential marketing and associating with social influencers to drive consumer choice towards premiumisation
Aditi Raval Dec 10, 2014 8:34 AM
With the launch of a new philosophy 'Unfakeit' and a gaming portal, the company is betting big on digital activations for the brand campaigns
Ankur Singh Nov 19, 2014 8:15 AM
The campaign aims to make roads safer and reduce the number of preventable accidents by encouraging citizens, specially the youth of India, to be more responsible behind the wheel
exchange4media Staff Oct 9, 2014 5:14 PM
Sofresh marks WPP's third acquisition in Vietnam in seven months & will help strengthen the Group's capabilities in digital media. In Vietnam, WPP companies (including associates) generate revenues of about $80 mn
exchange4media Staff Jun 20, 2014 8:01 AM
Five reporters across Asia-Pacific recognised. India’s Sumnima Udas of CNN declared ‘Journalist of the Year’; Nilanjana Bhowmick of Time Magazine won ‘Online Story of the Year’ award
exchange4media Staff May 24, 2014 10:27 AM
According to Anand Kripalu, President, Diageo India, in innovations, one doesn't need to be first, but one has to be right. Moreover, innovation often happens when one connects different dots & also looks at things in new ways
The two-day Congress will witness industry experts discussing on topics ranging from producing quality content & monetising digital to the power of regional magazines, licensing in a multi-platform world & more
exchange4media Staff Feb 17, 2014 7:54 AM
The company appoints Lochan Kothari and Siddarth Correya to support growth in the coming fiscal year for its India and Indonesia business
exchange4media Staff Mar 22, 2012 8:21 AM
BBH (Bartle Bogle Hegarty) India has won two Diageo accounts – Johnnie Walker and Captain Morgan. The move makes BBH the official Agency of Record for three Diageo brands.
exchange4media Staff Jun 15, 2011 8:36 AM
