Our biggest focus is on premiumisation through innovation: Bhavesh Somaya?blur=25

Somaya, Marketing & Innovation Director, Diageo India talks about the significance of experiential marketing and associating with social influencers to drive consumer choice towards premiumisation

Aditi Raval Dec 10, 2014 8:34 AM

Diageo unbottles new campaigns for Smirnoff and VAT 69?blur=25

With the launch of a new philosophy 'Unfakeit' and a gaming portal, the company is betting big on digital activations for the brand campaigns

Ankur Singh Nov 19, 2014 8:15 AM

Diageo and NDTV partner to launch ‘Road to Safety’?blur=25

The campaign aims to make roads safer and reduce the number of preventable accidents by encouraging citizens, specially the youth of India, to be more responsible behind the wheel

exchange4media Staff Oct 9, 2014 5:14 PM

WPP's XM Asia to acquire majority stake in Vietnam-based Sofresh?blur=25

Sofresh marks WPP's third acquisition in Vietnam in seven months & will help strengthen the Group's capabilities in digital media. In Vietnam, WPP companies (including associates) generate revenues of about $80 mn

exchange4media Staff Jun 20, 2014 8:01 AM

Indian journalists win Women’s Empowerment (WE) Journalism Awards?blur=25

Five reporters across Asia-Pacific recognised. India’s Sumnima Udas of CNN declared ‘Journalist of the Year’; Nilanjana Bhowmick of Time Magazine won ‘Online Story of the Year’ award

exchange4media Staff May 24, 2014 10:27 AM

"Innovation is about creation of new economic value through breakthrough ideas?blur=25

According to Anand Kripalu, President, Diageo India, in innovations, one doesn't need to be first, but one has to be right. Moreover, innovation often happens when one connects different dots & also looks at things in new ways

Twishy Feb 25, 2014 8:39 AM

Indian Magazine Congress to kick off in Delhi on Feb 24?blur=25

The two-day Congress will witness industry experts discussing on topics ranging from producing quality content & monetising digital to the power of regional magazines, licensing in a multi-platform world & more

exchange4media Staff Feb 17, 2014 7:54 AM

Affle strengthens operations with senior management appts?blur=25

The company appoints Lochan Kothari and Siddarth Correya to support growth in the coming fiscal year for its India and Indonesia business

exchange4media Staff Mar 22, 2012 8:21 AM

Diageo awards Johnnie Walker & Captain Morgan to BBH?blur=25

BBH (Bartle Bogle Hegarty) India has won two Diageo accounts – Johnnie Walker and Captain Morgan. The move makes BBH the official Agency of Record for three Diageo brands.

exchange4media Staff Jun 15, 2011 8:36 AM