diageo
Khushboo Benani Diageo?blur=25

Guest Column: Khushboo Benani, Content Head, Diageo India says brands today can use content marketing as a strong differentiator to drive cultural connections with consumers

Khushboo Benani May 21, 2019 9:32 AM

RC Challenge Accepted?blur=25

The campaign features Mithali Raj, Harmanpreet Kaur, Veda Krishnamurthy and Virat Kohli, and challenges gender stereotypes in cricket

exchange4media Staff May 14, 2019 8:05 PM

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ZEEL, Diageo, Cipla Health Ltd and Policybazaar.com emerge as the other big winners of the night

exchange4media Staff Jan 31, 2019 9:48 PM

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Short film, Mission Mars: Keep Walking India, has been directed by Imran Khan. It released on YouTube on September 19 and generated 215k views with 312 comments.

exchange4media Staff Sep 21, 2018 8:55 AM

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Julie Bramham has been appointed as the new Chief Marketing Officer, while Sanjeev Churiwala, will take on the role of Chairman of Royal Challengers Sports Pvt Ltd (RCSPL)

exchange4media Staff Jun 15, 2018 8:47 AM

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A success and leadership summit for women held in Mumbai saw top leaders speak about building a dream job and answered tough questions on success

Pallavi Borkar May 9, 2018 8:54 AM

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Abhishek Shahabadi, Portfolio Head, on what triggered their first-ever mass-media, India-specific advertising, launching it on the largest platform available during IPL and more

Misbaah Mansuri May 4, 2018 8:52 AM

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Johnnie Walker is rolling out a female version of its iconic logo in an attempt to draw women towards scotch and promote gender equality

exchange4media Staff Feb 27, 2018 12:16 AM

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These three New Year campaigns tackled drunk driving to avoid mishaps on the road during the celebratory season.

Misbaah Mansuri Jan 2, 2018 8:53 AM

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Diageo plc, the maker of some of the world’s most iconic drinks including Johnnie Walker scotch, Smirnoff vodka, Tanqueray gin and Guinness stout celebrated its 20th anniversary

exchange4media Staff Dec 18, 2017 5:34 PM

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Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

exchange4media Staff Dec 13, 2017 8:50 AM

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Anand Kripalu, MD & CEO Diageo India, who was also the Jury Chair at IMA 2017 spoke about the rigorous process of selection involved in deciding this year’s winners

Ruhail Amin Dec 8, 2017 8:53 AM

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The CEO and MD of Diageo feels that with the growing start-up culture, new businesses are bringing different perspective and value additions to traditional models of business

Ruhail Amin Aug 31, 2017 7:41 AM

WPP's Mindshare retains Diageo Media mandate in India post global review?blur=25

Dentsu Aegis Network will handle media in North America, Europe, Latin America and Southeast Asia while Mindshare from the WPP umbrella will continue to handle media duties for India. Mediavest from Publicis Group will handle Diageo’s media duties in Australia

exchange4media Staff Sep 7, 2016 9:03 AM

India leg of Diageo global pitch underway; account size pegged at Rs 100 crore?blur=25

The current media agency on the account is Mindshare from the GroupM umbrella

Priyanka Mehra Jul 8, 2016 9:16 AM

Diageo's Global Media account upwards of $2bn up for grabs?blur=25

Continuing Last year’s trend of large clients conducting a media review. Spirits major Diageo Has initiated a global review for its media duties.

exchange4media Staff May 16, 2016 9:08 AM

Diageo appoints Kathryn Mikells as Chief Financial Officer?blur=25

Mikells joins from Xerox Corporation, where she is currently CFO, a position she has held since May 2013

exchange4media Staff Oct 7, 2015 11:48 AM

We haven't brought down the price per viewing, we've given consumers more choices: Malay Dikshit?blur=25

Tata Sky has recently launched 'Daily Recharge for Rs 8' and 'My 99 pack' to cater to the Northern and the Southern belt of India. "With digitisation phase III still a year away, we are making inroads into these untapped markets," says Malay Dikshit, Chief Communications Officer, Tata Sky

Sarmistha Neogy Apr 22, 2015 9:38 AM

Goafest 2015: Brands and agencies need to move away from the age-old concept of making pitches: Anand Kripalu?blur=25

Move from pitches to partnerships and alliances, says Anand Kripalu, MD & CEO; Member Diageo Global Executive Committee, United Spirits

Abhinn Shreshtha Apr 10, 2015 10:10 AM

Goafest 2015: Brands and agencies need to move away from the age-old concept of making pitches: Anand Kripalu?blur=25

Move from pitches to partnerships and alliances, says Anand Kripalu, MD & CEO; Member Diageo Global Executive Committee, United Spirits

Abhinn Shreshtha Apr 10, 2015 8:20 AM