Amul's advertising spends have always been less than 1% of turnover: R S Sodhi?blur=25

Following the concept of 'umbrella branding' and devising an advertising strategy of doing 'only that which is absolutely necessary,' Amul campaign remains relevant and young, says RS Sodhi, MD, Amul

Devansh Sharma Jul 21, 2014 9:04 AM

Creative storytelling - then and now?blur=25

Ajay Gahlaut, ECD, O&M and Samit Malkani, Creative Director, Google give the low-down on the art of storytelling to the new generation

Devansh Sharma May 2, 2014 8:19 AM

Creativity is the game changer: Farrokh Madon?blur=25

Technology opens the doors and helps you walk through creativity, but if we have to predict some of the game changers, it would be creativity because technology grows older every day, says the Chief Creative Officer, Y&R Singapore

Devansh Sharma Mar 24, 2014 8:28 AM