demonetization

When GST was implemented, THCM sales came down to 30 per cent. Sandeep Singh, MD, Tata Hitachi, is going to bring the brand on digital mediums and plans on launching an app that was previously unheard of in the construction industry

Dolly Mahayan Feb 5, 2018 8:45 AM

One year down the line ,the reporting on demonetization has witnessed quite a shift. The media has realised that it reported and predicted too much, too soon

Ruhail Amin Nov 10, 2017 8:40 AM

The digital medium saw funds increasingly getting diverted for advertising as marketers sought a cost effective solution

Abhinn Shreshtha Nov 8, 2017 8:44 AM

This much-needed recovery and increase in spends will help the advertising industry experience an overall growth of around 10-12 per cent over last year

exchange4media Staff Nov 6, 2017 8:59 AM

With the effects of demonetization slowly waning, along with the festive season around the corner, advertisers can benefit by turning up the heat on their year-end campaigns

Sandeep Balani Oct 6, 2017 8:28 AM

Indians are extremely flexible in adopting technology: Arun Jaitley

Arun Jaitley, Minister of Finance, Defence and Corporate Affairs, Government of India, on the post-demonetization phase and how it has boosted digital migration across urban and rural areas

Ruhail Amin May 4, 2017 7:53 AM

Landor designs logo and look for GOI’s new digital payments solution, Bharat QR

Bharat QR along with its new logo was unveiled by the Deputy Governor of the Reserve Bank of India on 20th February, 2017

exchange4media Staff Feb 23, 2017 8:14 AM

'Help your Help' is a call to urban citizens to help and aid others in achieving financial inclusion: MK Anand, Times Network

In the aftermath of demonetization, Times Network has come out with a new TVC called ‘Help Your Help’ under its CSR initiative ‘Remonetise India-Invest in the Nation’ whose core idea is to help people open bank accounts

exchange4media Staff Feb 16, 2017 8:55 AM

E-commerce players hail Union Budget 2017

E-retailers and online services companies have generally expressed positive sentiment towards Budget 2017, particularly for its emphasis on developing the digital economy as well as for a number of startup friendly measures that it includes.

exchange4media Staff Feb 3, 2017 8:53 AM

Union Budget'17 promises GST roll-out on track, announces tax relief

The Union Budget 2017 is finally out and it seems the Finance Minister and his team has tried to play it safe with some tax reliefs for both SMEs and private individuals

exchange4media Staff Feb 2, 2017 5:26 PM

FM radio ad revenues cross Rs 500 crore in Q2'16: TRAI

After seeing a slump in revenues in Q1’16, FM radio saw a marginal increase in ad revenues in Q2’16 (quarter ending September) with revenues increasing to Rs 502.13 crore for 259 private FM radio stations as against Rs 468.08 crore for 244 private FM radio stations in the previous quarter

exchange4media Staff Jan 4, 2017 8:15 AM

Radio sector grapples with demonetisation woes

For the radio sector, the impact has been mainly felt from local advertisers who have been most hurt by the paucity of cash in the market

Abhinn Shreshtha Dec 1, 2016 8:09 AM