Mobile-wallet companies encash on cash crunch situation through aggressive marketing

Paytm, FreeCharge, MobiKwik, Ola Money see spurt in user base, traffic and merchant enquiries

IBF issues letter to advertisers to honour deals after several cancellations following demonetisation

IBF Board has issued a general advisory to all members to inform their respective clients to maintain the sanctity of contracts already signed

Advertisers, agencies and channels face demonetisation blues

Advertisers, agencies and channels are feeling the pinch of demonetisation as several advertisers have started sending cancellations to channels on ex...

Guest Column: Demonetisation and Consumerism - Naresh Gupta, Bang in the Middle

In a country where credit card is a status symbol, going plastic in transaction is not something that can happen overnight. Is this an opportunity for...

With steep slack in demand, real estate players cut down on ad spends

After demonetisation, there has been a wait and watch approach by builders and the buyers along with a drastic cut down in advertising

Ongoing wedding season has evened out the impact of demonetisation on sales: Suparna Mitra, Titan

Sonata watches has recently unveiled their latest safety watch called ACT- specially designed for women

We have been growing triple-digit while landscape has been mostly flat or negative: Amit Agarwal, Amazon India

Post demonetisation, Amazon India had stopped their COD service for 48 hrs to allow the logistics team to stabilise their operation and adjust dealing...

Span Communications wins Ministry of Finance's educative campaign on cashless economy

Campaign is based on the theme – Chodo Kalki Batein, highlighting the ease of digital transactions through various platforms

TV ad share of consumer durables sector drops by 83% post demonetisation

According to a survey by SilverPush, consumer durables sector TV ad share fell massively by 83% & settled at a mere 0.956%.

VISA India now promotes digital payments with #KindnessisCashless campaign

VISA, the credit card brand, in a bid to sign in more users and push the forward the Digital India movement launched a campaign asking uses of VISA ca...

Guest Column: Demonetisation's potential impact at the bottom of the pyramid - Habeeb Nizamuddin, IPG Mediabrands

The cost of disruption on account of demonetisation for brands and companies would be long term basis how the market dynamics play out. It could creat...

Demonetisation Blues for the Retail sector,brands offer incentives to fight drop in sales

Inspite of brands adding extra incentives for people to use more of cards and e-wallets, there is currently a cash crunch situation in the market

Single-screen theatres face the brunt of demonetisation while online players woo multiplex customers

Will Shah Rukh Khan’s ‘Dear Zindagi’, which releases today, also face the heat of demonetisation?

Post demonetisation, e-wallet cos go on hiring spree to meet surge in demand & competition

MobiKwik, Paytm, FreeCharge to hire fresh talent from India’s best colleges in the coming placement season

8 start-ups that are cashing in on demonetisation

Cash No Cash (Quikr), CMS ATM Finder, Scootsy, Jugnoo, Book My Chotu, Lucep &Tailmill come forward to mitigate the hassles of consumers

Demonetisation is the strongest possible push to growth of digitally-enabled, optimal-cash economy: Mukesh Ambani

In a live address, Ambani said that this decision is an important step in his (PM Narendra Modi’s) ongoing efforts to change the mindset of the people...

From luring customers via discounts, reintroducing COD, restocking, hiring manpower, e-comm players are back in action!

E-commerce companies have devised fresh strategies to bounce back after a dip of almost 30 per cent in the online sales, post demonetisation. From inc...

Automakers grim as demonetisation puts brakes on sales figures

Demonetisation has affected one of the fastest growing sectors with some automobile majors stretching their scheduled breaks in production from five t...

Guest Column: Govt spending on communication seen up 30% in 2017 and beyond: Tushar Panchal, WarRoom Strategies

Panchal, founder of WarRoom Strategies, the specialist communication consultancy for governments and politics, on the increasing importance of communi...

Despite demonetisation blues, Bollywood refuses to cut on marketing spends

While the recently released movie Dangal is wrestling to defeat the demonetisation blues in Bollywood, the good news is that filmmakers are not compro...

Paytm faces multiple challenges at a crucial juncture of its journey

Multiple tragedies have befallen the mobile-wallet service provider from technical glitches to trademark infringements and advertising failures that t...

From zero down payments, big discounts to cashless transactions, auto makers get innovative to beat demonetisation slump

In order to counter the negative sales post demonetisation, auto makers are using innovative marketing techniques like zero down payments, big discoun...

Our current market share has been the highest ever at 47.3%: Sanjeev Handa, Maruti Suzuki

Sanjeev Handa, VP Marketing , Maruti Suzuki speaks about the big digital push that the company has adopted and how the brand has managed to tackle the...

Auto industry growth seen at 6-7% in 2017; Ford to grow in line or faster than sector: Rahul Gautam, Ford India

Ford India has set its 2017 vision in action by rolling out a new ad campaign. The company has also allocated Rs 25 crore purely for its digital marke...

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