demonetisation
#IamwithModi, #Modi account for 19% of conversations within top 10 trends on Twitter, Instagram: Maxus Kaleidoscope

Maxus Kaleidoscope mapped the mood state of India basis the location based Twitter and Instagram conversations in India between Nov 8-24, 2016 by when we would get a clear picture of the how the initial euphoria of the demonetization panned out over time

exchange4media Staff Dec 5, 2016 8:41 AM

Demonetisation is the strongest possible push to growth of digitally-enabled, optimal-cash economy: Mukesh Ambani

In a live address, Ambani said that this decision is an important step in his (PM Narendra Modi’s) ongoing efforts to change the mindset of the people of India

exchange4media Staff Dec 2, 2016 9:10 AM

8 start-ups that are cashing in on demonetisation

Cash No Cash (Quikr), CMS ATM Finder, Scootsy, Jugnoo, Book My Chotu, Lucep &Tailmill come forward to mitigate the hassles of consumers

exchange4media Staff Dec 2, 2016 8:19 AM

With steep slack in demand, real estate players cut down on ad spends

After demonetisation, there has been a wait and watch approach by builders and the buyers along with a drastic cut down in advertising

Ruhail Amin Dec 1, 2016 8:12 AM

Post demonetisation, e-wallet cos go on hiring spree to meet surge in demand & competition

MobiKwik, Paytm, FreeCharge to hire fresh talent from India’s best colleges in the coming placement season

Sarmistha Neogy Dec 1, 2016 8:07 AM

Guest Column: Demonetisation is a groundbreaking move and will benefit the country in the long run: Rohit Gupta

Demonetization is good as it will benefit the country in the long run. This will bring in plenty of cash into the banks, which can be directed to sectors which need funds. The sentiment around is pretty positive, but there is a bit of an uncertainty about what people are going to do. But a brave step will definitely come with some glitches at initial stages, writes Rohit Gupta, President, Network Sales & International Business, Sony Pictures Networks India (SPN)

Rohit Gupta Nov 30, 2016 8:19 AM

Guest Column: Demonetisation and Consumerism - Naresh Gupta, Bang in the Middle

In a country where credit card is a status symbol, going plastic in transaction is not something that can happen overnight. Is this an opportunity for the brands to connect with consumers in new way? Can demonetisation become the new anchor for driving brand conversations? – writes Naresh Gupta, CSO, Managing Partner at Bang in the Middle

Naresh Gupta Nov 30, 2016 8:02 AM

News broadcasters likely to witness dip in ad- spends post-demonetisation

Industry leaders, however, cautioned against panic and hinted at an overall positive impact

Saif Ahmad Khan Nov 25, 2016 8:07 AM

Single-screen theatres face the brunt of demonetisation while online players woo multiplex customers

Will Shah Rukh Khan’s ‘Dear Zindagi’, which releases today, also face the heat of demonetisation?

Sarmistha Neogy Nov 25, 2016 8:04 AM

Digital news portals take a critical stand on demonetization, term the move 'elitist'

A look at how digital media portals like The Quint, The Wire, Scroll and Opindia among others have reported Narendra Modi’s latest demonetization move. From the looks of it, demonetization hasn’t found favour among majority of news sites

Madhuwanti Saha Nov 24, 2016 8:18 AM

Demonetisation Blues for the Retail sector,brands offer incentives to fight drop in sales

Inspite of brands adding extra incentives for people to use more of cards and e-wallets, there is currently a cash crunch situation in the market

Sarmistha Neogy Nov 23, 2016 9:55 AM

55.71 per cent people favour demonetisation move across social media channels:  Meltwater report

Media intelligence company Meltwater assessed the sentiments across sectors which appear to have been affected most by demonetisation where real sector had the maximum share of voice

exchange4media Staff Nov 23, 2016 8:11 AM

Hindi news channels spike in viewership post demonetisation drive

Hindi news space saw a huge jump in its viewership ratings in week 45 (November 5-11) owing to government’s announcement of demonetisation, with most of the channels seeing almost 1.6 times spike in ratings

exchange4media Staff Nov 22, 2016 8:05 AM

Guest Column: Demonetisation's potential impact at the bottom of the pyramid - Habeeb Nizamuddin, IPG Mediabrands

The cost of disruption on account of demonetisation for brands and companies would be long term basis how the market dynamics play out. It could create entry points for newer players, create new definitions of essentials/non-essentials, restructure the dynamics of channel management, impact consumer behaviour possibly in an irreversible manner. The effects of these changes will be felt for a much longer time than the process of demonetisation itself, writes Habeeb Nizamuddin, CMO, IPG Mediabrands

exchange4media Staff Nov 21, 2016 8:32 AM

Cash on delivery is a big pain point from an economics and logistics perspective-Kunal Bahl, Snapdeal

Speaking exclusively to exchange4media, Kunal Bahl, CEO, Snapdeal articulated on how the government’s new move will impact the sector in the long run. Bahl pointed out that the demonetisation move has been seen as a welcome development from the investor community

Ruhail Amin Nov 21, 2016 7:59 AM

Advertisers, agencies and channels face demonetisation blues

Advertisers, agencies and channels are feeling the pinch of demonetisation as several advertisers have started sending cancellations to channels on existing deals on the back of demonetisation

exchange4media Staff Nov 18, 2016 8:57 AM

IBF issues letter to advertisers to honour deals after several cancellations following demonetisation

IBF Board has issued a general advisory to all members to inform their respective clients to maintain the sanctity of contracts already signed

exchange4media Staff Nov 17, 2016 9:13 AM

Mobile-wallet companies encash on cash crunch situation through aggressive marketing

Paytm, FreeCharge, MobiKwik, Ola Money see spurt in user base, traffic and merchant enquiries

Sarmistha Neogy Nov 14, 2016 8:09 AM