demonetisation
TV ad share of consumer durables sector drops by 83% post demonetisation

According to a survey by SilverPush, consumer durables sector TV ad share fell massively by 83% & settled at a mere 0.956%.

exchange4media Staff Jan 16, 2017 8:20 AM

Our current market share has been the highest ever at 47.3%: Sanjeev Handa, Maruti Suzuki

Sanjeev Handa, VP Marketing , Maruti Suzuki speaks about the big digital push that the company has adopted and how the brand has managed to tackle the rough patch that demonetisation brought with it.

Ruhail Amin Jan 13, 2017 8:00 AM

From zero down payments, big discounts to cashless transactions, auto makers get innovative to beat demonetisation slump

In order to counter the negative sales post demonetisation, auto makers are using innovative marketing techniques like zero down payments, big discounts and cashless payment options to push sales.

Ruhail Amin Jan 6, 2017 8:35 AM

Paytm faces multiple challenges at  a crucial juncture of its journey

Multiple tragedies have befallen the mobile-wallet service provider from technical glitches to trademark infringements and advertising failures that the brand needs to overcome

Venkata Susmita Biswas Jan 6, 2017 8:29 AM

Maruti Ciaz leads TV ad spends with 6.21% share beating Chevrolet Beat, Hyundai Elantra: SilverPush report

According to the SilverPush report, digital marketing spends of the automobile sector dipped significantly post demonetisation. Twitter attracted the most attention and advertising spends from luxury car makers

exchange4media Staff Jan 4, 2017 8:44 AM

Guest Column: Digital- Your best bet in this VUCA world: Sanjay Mehta, Mirum (India)

Sanjay Mehta on digital being the smart marketers choice in these uncertain times

Sanjay Mehta Jan 4, 2017 8:09 AM

Demonetisation has seen decisive outcome: Narendra Modi

PM Modi in an interview after the demonetisation move: An India Today exclusive

exchange4media Staff Dec 30, 2016 9:54 AM

Bitcoins usage catches up as consumers seek ways to wade cash crunch

Bitcoin start-ups in India witness spike in user registrations post demonetisation

Venkata Susmita Biswas Dec 27, 2016 8:09 AM

Despite demonetisation blues, Bollywood refuses to cut on marketing spends

While the recently released movie Dangal is wrestling to defeat the demonetisation blues in Bollywood, the good news is that filmmakers are not compromising on their marketing spends despite the cash crunch.

Ruhail Amin Dec 27, 2016 8:06 AM

Guest Column: Govt spending on communication seen up 30% in 2017 and beyond: Tushar Panchal, WarRoom Strategies

Panchal, founder of WarRoom Strategies, the specialist communication consultancy for governments and politics, on the increasing importance of communication in government businesses

Tushar Panchal Dec 26, 2016 8:41 AM

Demonetisation boosts business for the original 'cashless' option - meal coupon service providers

Corporate employee benefit providers like Sodexo and Zeta have witnessed a spike in interest from corporates in light of demonetisation

exchange4media Staff Dec 20, 2016 9:35 AM

PayTM clear leader among e-wallets with 97% searches post demonetisation: SilverPush report

Silverpush’s mapping reveals that banks and e-wallets increased their TV spends post the demonetisation of 500 and 1000 rupee currency notes in India. Post demonetisation, the e-wallet industry in India witnessed over 20 per cent surge in searches

exchange4media Staff Dec 20, 2016 8:20 AM

Span Communications wins Ministry of Finance's educative campaign on cashless economy

Campaign is based on the theme – Chodo Kalki Batein, highlighting the ease of digital transactions through various platforms

exchange4media Staff Dec 17, 2016 12:09 PM

Demonetisation results in turbulent business scenario for print industry

exchange4media has learnt that various organisations have initiated cost-cutting measures in the wake of demonetisation

Saif Ahmad Khan Dec 16, 2016 9:17 AM

We have been growing triple-digit while landscape has been mostly flat or negative: Amit Agarwal, Amazon India

Post demonetisation, Amazon India had stopped their COD service for 48 hrs to allow the logistics team to stabilise their operation and adjust dealing with new notes

Sarmistha Neogy Dec 15, 2016 8:20 AM

Automakers grim as demonetisation puts brakes on sales figures

Demonetisation has affected one of the fastest growing sectors with some automobile majors stretching their scheduled breaks in production from five to 15 days. But the automobile majors have taken this cash crunch as a challenge and are offering various incentives to pick retail sales

exchange4media Staff Dec 13, 2016 8:05 AM

Ongoing wedding season has evened out the impact of demonetisation on sales: Suparna Mitra, Titan

Sonata watches has recently unveiled their latest safety watch called ACT- specially designed for women

Sarmistha Neogy Dec 12, 2016 8:16 AM

Demonetisation gives Grofers much-needed push; launches creditline for corporate employees

Grofers, the on-demand online grocery delivery service, has launched a creditline for corporate employees

Venkata Susmita Biswas Dec 12, 2016 8:14 AM

Paytm taps India's large non-internet user base with dial toll free number

Paytm empowers million of non-smartphone users to go cashless without a smartphone or internet connection with its new feature. With this step it inches closer to its dream of reaching out to 500 million customers by 2018

exchange4media Staff Dec 8, 2016 9:09 AM

From luring customers via discounts, reintroducing COD, restocking, hiring manpower, e-comm players are back in action!

E-commerce companies have devised fresh strategies to bounce back after a dip of almost 30 per cent in the online sales, post demonetisation. From increasing discounts and running exclusive cashless sale offers

Sarmistha Neogy Dec 5, 2016 8:51 AM