Gupta, Chief Managing Director, APL Apollo says the massive outreach of IPL is one of the major factors they chose the league for brand activation

Dolly Mahayan 11-April-2019

The sustainable waste management initiative is aimed at promoting proper collection and segregation of waste including Polyethylene Terephthalate (PET)

exchange4media Staff 07-May-2018

Chandrahas Panigrahi, CMO and Business Head of Acer, on collaboration with Delhi Daredevils and role of sports in brand marketing

Dolly Mahayan 13-April-2018

Announces its association with Delhi Daredevils for the 11th edition of the Indian Premier League

exchange4media Staff 03-April-2018

Kanwal Jeet Jawa on how brands benefit from the IPL association and the continued partnership between Daikin and Team Delhi Daredevils

Anam Khan 03-April-2018

Tickets will go live on Paytm and after the 2nd week of March for games to be played at the historic Feroz Shah Kotla Stadium starting April 8.

exchange4media Staff 14-March-2018

Based on the premise of providing ‘extra bounce in everyday life’, the brand association will be for all the three sub-brands under its portfolio namely, NatureFresh Acti-Lite Refined Oils, NatureFresh Sampoorna Chakki Atta and NatureFresh Professional.

exchange4media Staff 07-March-2018

The surge in IPL’s overall revenue is expected to impact individual team revenues too, which can go as high as 30%, according to experts

Ruhail Amin 25-September-2017

The account will be handled out of the agency’s Gurgaon office and will have a dedicated team working on it

exchange4media Staff 13-April-2017

Going by the BARC ratings, the fourth week of IPL witnessed a drop in its average ratings across all channels compared to previous week

exchange4media Staff 18-May-2016

Avinav Chaubey, AGM - Marketing, Muthoot Group speaks about the group's transition into a national player and moving beyond being known as just a gold loan company

Deepa Balasubramanian 13-September-2014

Sashi Shankar, CMO, Idea Cellular talks about Idea’s marketing mix, the big 'Idea' behind their campaigns and how it differentiates the brand

Devansh Sharma 07-May-2014

Marketers feel that franchises are more desperate this year & the ones that are keeping deals to the last minute might suffer more. Delhi & Punjab are suffering more as compared to other franchises

Abhinav Trivedi 03-April-2014

The consumer engagement programme is being promoted on-air as well as through extensive online and in-stadia initiatives

exchange4media Staff 11-May-2013

The Muthoot Group is leveraging its association with Delhi Daredevils by launching four new CSR initiatives to help educate underprivileged kids

exchange4media Staff 22-April-2013

The radio station has partnered with Mumbai Indians, Delhi Daredevils and Royal Challengers Bangalore for Season 6 of the Indian Premier League

exchange4media Staff 05-April-2013

The selected agency will handle Muthoot Group’s on-ground activations during the forthcoming Indian Premier League matches on a pan-India basis

exchange4media Staff 12-February-2013

Super Fans, Fan Parks, exclusive merchandise line, new tagline & an integrated campaign - GMR Sports has got its marketing act together for Delhi Daredevils

Deepika Bhardwaj 01-March-2012

Cheil Worldwide South West Asia has bagged the creative and digital duties for Delhi Daredevils post a multi agency pitch.

exchange4media Staff 27-December-2011

Cheil Worldwide South West Asia has bagged the creative and digital duties for Delhi Daredevils post a multi agency pitch.

exchange4media Staff 26-December-2011