Epic Spiritual’s video 'Nike Da Da Ding: Other Women'shows the other side by featuring everyday women and their struggles

Sarmistha Neogy 29-July-2016

The film challenges the stereotype and showcases women in a different light. It manages to bring out the stronger side of being feminine, far removed from the clichéd portrayal and strongly puts across the message that a woman’s resolve is far stronger than we claim to know

exchange4media Staff 21-July-2016

Patrika’s Hindi campaign was launched yesterday, and will run across various platforms and seeks to create a positive wave

exchange4media Staff 04-December-2015

Myntra has recently launched a new fashion brand ‘All About You’ and expects it to hit the $ 100 million mark in the next two years. Overall, Myntra has set itself a gross margin target of a billion dollars, and expects to achieve it sometime in 2016.

Ravi Bansal 21-October-2015

Deepika Padukone and Myntra will be launching ‘All About You,’ a fashion brand for women, in New Delhi on October 20, available exclusively on the Myntra app.

exchange4media Staff 17-October-2015

Brands like Amul, Ceat, Parachute, Snapdeal, Himalayan Water, Mitashi, Jaypee Greens, Senco Gold, Priya Gold Snakker, Syska, Mainland China and Kayam Churna have associated with the movie Piku

Sarmistha Neogy 15-May-2015

The actor was roped in by the jewellery brand as she represents the Indian woman who is confident and progressive. Through the narrative woven around the timeless bond between a mother and a daughter, the brand aims to depict its jewellery as timeless as the relationship

Priyanka Mehra 14-May-2015

Why did the top two Bollywood celebs known for massive brand endorsements not make it to the TAM AdEx Celebrity Endorsement List (Jan to Sept 2014)? Are brands going for younger celebrities?

Collin Furtado 17-December-2014

HP is inviting youth to share their stories by uploading a video on Facebook, Twitter or YouTube. A winning entry will get a chance to share their inspiring story through a short film which will be aired on Bindass

exchange4media Staff 11-October-2014

The emotional internal mail has been doing the rounds of the media, in which the Nag, Resident Editor, Hyderabad, uses the BT versus Deepika Padukone incident to call for introspection

exchange4media Staff 30-September-2014

The campaign aims to promote healthy living as a way of life, raise awareness about taking health precautions to avoid adverse health issues by acting in time. The campaign will also educate people about the importance of precautionary measures

exchange4media Staff 12-September-2014

Farhan Akhtar & Deepika Padukone slip into the role of everyday people in Coke's new campaign that seeks to embrace and celebrate all the little moments of happiness

Twishy 03-March-2014

Hewlett-Packard has launched HP Slate6 VoiceTab & HP Slate7 VoiceTab, plus four new mobile devices for the new generation, especially engineered for the way they multitask & stay connected

Twishy 14-February-2014

Arvind Kejriwal has won the Award for Politics; Rajiv Bajaj for Business; Lifetime Achievement for late Justice Jagdish Sharan Verma

exchange4media Staff 24-December-2013

In-film brand integration has been acting as a catalyst for instant recognition of the brand at the point of purchase, thus increasing visibility and recall

exchange4media Staff 09-August-2013

exchange4media takes a look at Jabong’s brand communication and decodes the fashion portal’s strategy of giving digital 90 per cent share in its marketing pie

Saloni Surti 27-May-2013

Sony has earmarked Rs 50 cr for its Cyber-shot H Series campaign. However, its TVC falls short of rising above the ordinary

Shree Lahiri 24-May-2012