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Vaseline goes digital with Zapak.com

17-September-2009
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Vaseline goes digital with Zapak.com

Vaseline Healthy White, the latest product offering from Vaseline, has gone digital with Zapak.com, which has created an online engagement platform for Vaseline Healthy White. This platform allows users to play games, read about skin care, join communities and so on.

Shoumyan Biswas of Vaseline said, “We are constantly exploring innovative ways to create relevant and sticky experiences to engage our target audience such that they feel compelled to evangelise the experience among their peers and rope in more numbers with each successive visit/ experience. We have chosen to align with Zapak for the launch of Vaseline Healthy White since no one understands gaming better than they. We are confident of reaching out and engaging a sizable chunk of our target audience through the gaming route on the web.”

Arun Mehra, Chief Marketing Officer, Zapak Digital Entertainment Ltd, said, “Zapak with its expertise in the online space offers complete creative digital solutions to brands. Vaseline wanted to create an online platform for their new product Vaseline Healthy White to create brand awareness amongst its TG in the digital space. This microsite did just that and it will give an opportunity to young girls to show off their talent and be associated with one of India’s most trustworthy skincare brands.”

Zapak is one of India’s largest gaming companies that address the complete value chain for online gaming. With currently over 6.5 million registered gamers, Zapak.com is not only the largest casual gaming sites in the country, but amongst the top gaming sites in the world. Zapak Gameplexes are the first of its kind, large-format dedicated gaming cafes with high-speed broadband and high-end PCs. There are 70 gameplexes present in 35 cities across India to provide the Indian games world-class shared access.

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