1 Year of Modi Govt: Out-Of-Home sector yet to see 'good days'?blur=25

The optimism that was rampant during the early days of the Narendra Modi government coming to power has yet to translate into anything concrete for the outdoor industry, say OOH experts we spoke to

Abhinn Shreshtha May 19, 2015 8:37 AM

DDB Mudra West appoints Manoj Bhagat as Group Creative Director?blur=25

Bhagat joins the agency's Mumbai office from Greenapple Design where he was Creative Director. He's worked with DDB Mudra Group's Bengaluru and Mumbai office in earlier stints

exchange4media Staff May 14, 2015 6:10 PM

DDB Mudra North wins creative mandate for McVitie’s Biscuits?blur=25

The agency was chosen following a multi-agency pitch involving major Indian advertising players

exchange4media Staff May 13, 2015 5:09 PM

Samyak Chakrabarty to exit DDB Mudra as Chief Youth Marketer?blur=25

Going forward he will be setting up Social Quotient - India's first Social Cause Marketing and Communications company. He is also contemplating on collaborating with Pratap Bose to take Youth Marketing as a concept to the next level

Priyanka Mehra May 13, 2015 9:02 AM

As Mandeep Malhotra exits, new leadership structure announced at DDB MudraMax?blur=25

As part of the re-alignment, Sathyamurthy Namakkal, currently executive director, DDB Mudra Group and president, DDB MudraMax Media (including digital), will also take charge of the DDB MudraMax OOH business

exchange4media Staff May 12, 2015 1:24 PM

Pratap & Mandeep’s upcoming conglomerate attracts talent: Does it spell trouble for DDB Mudra??blur=25

Industry sources indicate that around 30 employees have left the agency across verticals in the last week and another 25 are expected to leave. Pratap Bose confirmed that exits from Mudra would be joining him, Madhukar Kamath maintains the exits have been only from OOH

Priyanka Mehra May 12, 2015 8:41 AM

IPG Mediabrand's BPN/Initiative wins BPCL media business?blur=25

The account is pegged at around Rs 50 crores for all media. The incumbent agency on the account is DDB Mudra

exchange4media Staff Apr 17, 2015 2:04 PM

Kavita Sadana appointed Group Account Director, DDB MudraMax?blur=25

Sadana will be spearheading DDB MudraMax's Ahmedabad operations and businesses including experiential, media, outdoor and retail

exchange4media Staff Apr 15, 2015 10:30 AM

Goafest 2015: Rediffusion Y&R, Ideas@work tie with 5 metals each in OOH Abbys?blur=25

JWT and Publicis tie with 4 metals each, Taproot and DDB Mudra tie with 3 metals each

exchange4media Staff Apr 13, 2015 10:58 PM

Goafest 2015: Havas Worldwide wins 2  Golds in Ambient Media Abbys?blur=25

Mindshare led the metal tally with 3 Bronze metals, Havas Worldwide bagged 2 Golds , Taproot wins 2 Silvers

exchange4media Staff Apr 13, 2015 10:10 PM

Goafest 2015: Day 2 Abbys - Nominees speak?blur=25

As Goafest 2015 enters the second day and the build-up for this year's next round of Abbys heightens, we speak to nominees of radio, radio craft, broadcaster, brand activation & promotion, public relations, print craft, branded content & entertainment and direct Abbys that are to be held on Day Two

exchange4media Staff Apr 10, 2015 12:16 PM

OOH agencies welcome IOAA decision to expand membership?blur=25

OOH agencies are happy with Indian Outdoor Advertising Association opening membership to them and feel the move will only help the outdoor ecosystem and curb fly-by-night operators.

Abhinna Shreshtha Apr 8, 2015 8:48 AM

OOH audience measurement to be reality, but not so soon?blur=25

The Indian Outdoor Advertising Association (IOAA) has appointed US-based Olympic Media Consultancy to carry out a nation-wide research to see how an audience measurement

Abhinn Shreshtha Apr 7, 2015 8:54 AM

 Milestone Brandcom, Mother Dairy shine at exchange4media NEONS 2015?blur=25

At exchange4media’s OOH advertising awards NEONS 2015, Milestone Brandcom won both ‘Media Agency of the Year’ and ‘Creative Agency of the Year’ with a total tally of 3 Golds, 3 Silvers and 3 Bronze awards. Mother Dairy was named ‘Advertiser of the Year'

exchange4media Staff Mar 28, 2015 9:20 PM

"PANKHE, WHAT IS THIS?" asks Symphony in their latest campaign by DDB Mudra West?blur=25

This summer, Symphony and DDB Mudra West have attempted to give a solution to the heat in a humorous way with their latest campaign- "PANKHE, WHAT IS THIS?"

exchange4media Staff Mar 21, 2015 10:38 AM

DDB Mudra West wins creative mandate for Sony MAX & Six's Pepsi IPL 2015 marketing campaign?blur=25

Sony MAX and DDB Mudra West have crafted a three-staged campaign for Pepsi IPL called India Ka Tyohaar

exchange4media Staff Mar 14, 2015 2:48 PM

Guest Column: Budget 2015 – the safe debate: A Budget with no WOW, but hopes are alive?blur=25

It's a pragmatic Budget but many of the actions outlined need to be closely watched as they will be interdependent. It should streamline progressive growth and bring in opportunities for risk-taking Indians, observes DDB Mudra Group’s Mandeep Malhotra

Mandeep Malhotra Mar 2, 2015 8:18 AM