DDB Mudra West wins creative mandate for Sony MAX & Six's Pepsi IPL 2015 marketing campaign

Sony MAX and DDB Mudra West have crafted a three-staged campaign for Pepsi IPL called India Ka Tyohaar

exchange4media Staff Mar 14, 2015 2:48 PM

Guest Column: Budget 2015 – the safe debate: A Budget with no WOW, but hopes are alive

It's a pragmatic Budget but many of the actions outlined need to be closely watched as they will be interdependent. It should streamline progressive growth and bring in opportunities for risk-taking Indians, observes DDB Mudra Group’s Mandeep Malhotra

Mandeep Malhotra Mar 2, 2015 8:18 AM

Dentsu Communications appoints Vipul Thakkar as National Creative Director

Thakkar joins from DDB Mudra Group, where he was Creative Head, South & East

exchange4media Staff Feb 24, 2015 5:03 PM

DDB MudraMax creates 'Misunderstood Scoreboard' for Zee News

DDB MudraMax installed manual scoreboards in Jammu & Kashmir, New Delhi in India and Lahore, Karachi in Pakistan. While spectators thought these were normal run-of-the-mill scoreboards which kept on-lookers updated with the status of the match, they were caught off guard as the numbers didn't tally

exchange4media Staff Feb 23, 2015 8:43 AM

DDB Mudra launches new multimedia campaign for Pan Bahar featuring Saif Ali Khan

Spread across print, television and digital, the brand has come up with strategies to promote the campaign and to introduce Pan Bahar Crystal

exchange4media Staff Feb 20, 2015 8:02 AM

Effie Awards 2014: Lowe bags 7 Golds, Ogilvy bags 2 Golds and wins agency of the year

Lowe bagged the highest number of Golds, Ogilvy and McCann won 2 each; no other agency was awarded any Gold

exchange4media Staff Jan 19, 2015 8:19 AM

Effie Awards 2014: Ogilvy & Mather is Agency of the Year, Lowe Lintas bags maximum Gold awards

The Grand Effie of the Year went to Soho Square for BJP’s ‘The Political Campaign That Created History’. HUL was declared Client of the Year

Collin Furtado Jan 17, 2015 10:38 AM

Flashback 2014: 2014 saw consolidation in the digital marketing agency space

In conversation with exchange4media, Pradeep Chopra, CEO, Digital Vidya, a digital marketing training company talks about the emerging trends that he saw in 2014 the challenges faced by the industry and list the digital campaigns that stood out

Deepa Balasubramanian Dec 31, 2014 9:26 AM

DDB Mudramax wins Media AOR for Wildcraft

The agency will be responsible for all media (mass media including digital) activities including planning, buying and implementation

exchange4media Staff Dec 24, 2014 10:24 AM

Sonal Dabral is Jury President of Direct Lotus category at ADFEST 2015

As Chairman and Chief Creative Officer at DDB Mudra Group in Mumbai, Dabral was thrown into a career in advertising after studying Visual Communications at India's foremost design school, the National Institute of Design

exchange4media Staff Dec 19, 2014 8:20 AM

MAX unveils new brand campaign 'Ab Khulkar phailegi Deewangi'

The new campaign thought is an extension of channel's positioning and talks about how there is a little bit of filminess in all of us and amongst all age groups

exchange4media Staff Dec 18, 2014 10:52 AM

Pratap Bose launches his blog

The articles will be topical, covering advertising, media and the communication business at large, says Bose

exchange4media Staff Dec 12, 2014 10:36 AM

Pratap Bose launches his blog

The articles will be topical, covering advertising, media and the communication business at large, says Bose

exchange4media Staff Dec 12, 2014 9:05 AM

DDB Mudra West rolls out a 'power-packed' instalment of Volkswagen's New Polo TVCs

The commercials emphasize the performance of the car's powerful engine with the tagline 'Power when you need it'

exchange4media Staff Nov 28, 2014 9:15 AM

Keegan Pinto joins DDB Mudra West as Group Creative Director

His work has won him accolades in both the international and national circuits including the prestigious New York Festival, D&AD, One Show, Adfest, Cannes Lions, ABBYS and EFFIES

exchange4media Staff Nov 18, 2014 8:01 AM

 Ogilvy announces 2nd edition of ENVY Awards

This edition will award 25 most enviable pieces of work from the entire body of work that Ogilvy India produces in a year

exchange4media Staff Oct 31, 2014 11:45 AM

 DDB Mudra West ropes in Manish Darji as Executive Creative Director

With over 15 years of experience, Darji joins DDB Mudra Group, from BBH India

exchange4media Staff Oct 29, 2014 3:51 PM

DDB Mudra wins creative duties for Sony MAX & MAX2

The account was previously handled by JWT; the win comes after a multi-agency pitch

exchange4media Staff Oct 9, 2014 1:31 PM