ddb-mudra
With distinctive positioning, we continue to create emotional equity with our audience: Vaishali Sharma, Sony MAX2

In its third year Sony MAX2, the evergreen Hindi movie channel brings out their second campaign with a new tagline and fresh content

Madhuwanti Saha Aug 12, 2016 8:02 AM

DDB MudraMax wins media duties of itel Mobile

DDB MudraMax – Media would partner with itel Mobile to address the brand’s requirement of holistic media strategy, reflective of key metrics, in order to fulfil the brand’s aspirations in the country

exchange4media Staff Aug 11, 2016 12:15 PM

Big Bazaar launches ‘Khane Ka Samay’ by DDB Mudra West

The brand now wanted to reinforce its leadership stance by propagating its point of view on food. It wanted to romanticise food, its role in people’s lives and highlight its services and product offerings which enable a better life through fresh food and delectable meals

exchange4media Staff Aug 6, 2016 8:28 AM

SAP India partners with DDB Mudra Group for Managed Marketing Services mandate

The agency has created a bespoke infrastructure to drive Creative & Content Development, Digital & Social Media Marketing, Tele-Marketing and Audience Engagement, Experiential Marketing & Event Design along with program management functions of the brand with an integrated approach

exchange4media Staff Jul 15, 2016 8:28 AM

Cannes Lions 2016: Sonal Dabral discusses future of video ads live on Periscope

Sonal Dabral, Chairman and Chief Creative Officer of DDB Mudra Group, had a live discussion on advertising, Cannes Lions and life in general on Periscope with Steve Kalifowitz, Twitter’s head of brand strategy and advocacy for APAC and MENA

exchange4media Staff Jun 23, 2016 8:17 AM

Cannes Lions 2016: DDB Mudra Group, Ogilvy & Mather and Rediffusion Y&R make it to Outdoor Lions shortlist

India saw a total of 5 entries shortlisted between 3 agencies in the Outdoor Lions. Meanwhile, no Indian agency made it to the Digital Craft shortlist which was also announced today

exchange4media Staff Jun 21, 2016 1:12 PM

DDB Mudra West ropes in Kapil Tammal as Executive Creative Director

Kapil Tammal joins DDB Mudra West from Scarecrow Communications where he was one of the founding employees and has been instrumental in the agency’s growth

exchange4media Staff Jun 13, 2016 12:03 PM

Symphony launches iPure technology air coolers with new campaign

To create awareness about the product and to introduce the consumers to this healthier solution to cleaner air, DDB Mudra West crafted a sound driven ad film

exchange4media Staff May 14, 2016 8:07 AM

Surf Excel's #ReadyForLife campaign extends its ‘Daag Ache Hain’ philosophy to digital

The campaign conceptualised by Lowe Lintas takes the ‘Daag Ache Hain’ proposition of the brand forward

Sarmistha Neogy May 4, 2016 8:13 AM

Tarun Nigam appointed as Executive Vice President, DDB MudraMax-Media

Nigam will be operating out of agency’s Gurgaon office and will be reporting to Sathyamurthy Namakkal, Executive Director, DDB Mudra Group and President DDB MudraMax

exchange4media Staff Apr 13, 2016 1:18 PM

JWT leads with 47 metals at #goafest2016, Taproot Dentsu second with 40 metals

Goafest 2016 came to an end today. The Creative Abby Awards were led by J. Walter Thompson, followed by Taproot Dentsu and Contract Advertising

exchange4media Staff Apr 9, 2016 11:11 PM

Adidas’ new campaign featuring Virat Kohli scores big with fans

Adidas’ campaign with Kohli is inspired by his own life, while the last cricket season’s campaign was ‘I target the moment’, this time around the theme of the campaign is, ‘#FeelLoveUseHate.’

Vernika Awal Apr 7, 2016 8:01 AM

DDB Mudra Group creates awareness campaign to promote cleanliness of water

The Government of India and WaterAid India along with DDB Mudra Group have created two ad films using slice of life situations to drive home the concept of clean water and create awareness around the same

exchange4media Staff Mar 26, 2016 8:16 AM

Rahul Guha joins DDB Mudra Group as President Track DDB

Prior to joining DDB Mudra Group, Guha was associated with Wunderman International for over five years as India head

exchange4media Staff Mar 15, 2016 7:53 AM

DDB Mudra West's new ad campaign for SBI targets aspiring young home owners

The campaign has been created around everyone's dream to own their home ('Har kisi ka hota hai ek manzil of sapna') to reach out to the aspiring young home owners and talk about the easy and accessible home loan offerings of the bank

exchange4media Staff Dec 26, 2015 9:25 AM

Gour Gupta of Tribes acquires Clear Channel India's stake; Clear Channel Mudra Rebranded to Ignite Mudra

Gour Gupta of Tribes acquires Clear Channel India’s stake. DDB Mudra Group to continue as a minority stakeholder in the JV.

exchange4media Staff Dec 15, 2015 1:13 PM

Pro Wrestling League’s new campaign celebrates toughness and raw strength

The campaign, conceptualised by DDB Mudra, celebrates the true grit of the sport and attempts to bring the traditional ‘akhara’ culture to the global platform

Madhuwanti Saha Dec 4, 2015 8:11 AM

DDB Mudra West appoints Kunj Shah as Group Creative Director

A veteran of 17 years in the advertising industry, Kunj joins DDB Mudra West from Ogilvy and Mather where she was a Senior Creative Director for almost three years, Kunj also had stints at stints at McCann Erickson and Grey Advertising

exchange4media Staff Dec 1, 2015 4:41 PM