ddb-mudra-group
Highly placed industry sources indicate that Bose put in his papers in the last week of March. He has been with DDB Mudra Group since 2008
Priyanka Mehra Apr 7, 2014 5:42 PM
Highly placed industry sources indicate that Bose, who is also member of the operating board at DDB Mudra Group, had put in his papers earlier this week
The campaign features a 360-degree multimedia integration of TV commercial, radio, cinema, print, innovative outdoor, events, promotions and digital platforms
The hyper market chain has rolled out 52 TVCs, conceptualised by DDB Mudra Group, one for each week of the year, highlighting how Big Bazaar products make India more beautiful
RAPP's mandate will cover the full service spectrum with mainline as well as digital aspects of the campaign for the matrimonial website
RAPP's mandate will cover the full service spectrum with mainline as well as digital aspects of the campaign for the matrimonial website
Farrokh Madon, CCO, Y&R Singapore; Ron Graham, Chief Consultant, Media On The Go; Pratap Bose, COO, DDB Mudra Group are the keynote speakers at the fourth edition of exchange4media's OOH Conference & Awards
Abhinna Shreshtha Mar 5, 2014 7:57 AM
In his new role, Bansal will oversee the Finance, Legal & Commercial and IT functions of all entities under the Group, in addition to heading the financial integration of DDB Mudra with Omnicom
Cultural shifts have made things easier on some fronts, especially execution, due to the growth of technology, but have also made it difficult for marketers to create content to attract the youth, say industry experts
Kanika Mehrotra Dec 26, 2013 9:17 AM
In their new roles, Kanthy & Kekre will jointly take on the national mandate of looking after strategy & planning for all of DDB Mudra offices in the West, North, South as well as Tribal, Rapp & Remedy
Beauty, money, sex, love, faith & substance are 6 entities which most acutely affect the actions, choices & aspirations of the urban young, shares Samyak Chakrabarty of DDB Mudra Group
People's involvement is shaping the evolution of media & innovation; while increased consumer interaction will be the key driver for creativity, says the CEO of Bates Asia
Simran Sabherwal Nov 26, 2013 9:33 AM
In keeping with the burgeoning pace of new media touching every aspect of our lives, AdAsia announces ‘Digital’ as theme for 2015, making it the first AdAsia to be totally dedicated to the medium
Don't we have campaigns that have resulted in the growth of client's business or do we have lack of substantial data and measurement metrics to validate the claim?
Don't we have campaigns that have resulted in the growth of client's business or do we have lack of substantial data and measurement metrics to validate the claim?
Glimpses of various moods at Cannes Lions 2013 the remarkable camaraderie, support and joie de vivre. These pictures speak a thousand words…
Priyanka Mehra Jun 29, 2013 10:55 AM
DDB Mudra's 'Help Desk' campaign for NGO Aarambh helps India secure the only metal, under the best low budget sub-category
With all major radio players increasing ad rates in the last few months, exchange4media takes a look at how this move will work out for the industry
Saloni Surti Jun 5, 2013 8:33 PM
Leaders share their eye-opening moment, taking forward the theme for this year’s Portfolio Night ‘An Eye-Opener’, which aims to bust advertising myths
Priyanka Mehra May 22, 2013 8:22 PM
Santosh Padhi, Arun Iyer, Ashish Khazanchi & Sonal Dabral state their expectations from JWT’s Portfolio Night & share pearls of wisdom for the young lot
Priyanka Mehra May 16, 2013 8:35 PM
