ddb-mudra-group
RAPP bags SimplyMarry.com's business

RAPP's mandate will cover the full service spectrum with mainline as well as digital aspects of the campaign for the matrimonial website

exchange4media Staff Mar 7, 2014 7:44 AM

Listen to Farrokh Madon, Ron Graham, Pratap Bose @OOH Conference & Awards

Farrokh Madon, CCO, Y&R Singapore; Ron Graham, Chief Consultant, Media On The Go; Pratap Bose, COO, DDB Mudra Group are the keynote speakers at the fourth edition of exchange4media's OOH Conference & Awards

Abhinna Shreshtha Mar 5, 2014 7:57 AM

DDB Mudra Group names Anurag Bansal as Chief Financial Officer

In his new role, Bansal will oversee the Finance, Legal & Commercial and IT functions of all entities under the Group, in addition to heading the financial integration of DDB Mudra with Omnicom

exchange4media Staff Jan 2, 2014 9:31 AM

Cultural shifts - Understanding the youth marketing nuances

Cultural shifts have made things easier on some fronts, especially execution, due to the growth of technology, but have also made it difficult for marketers to create content to attract the youth, say industry experts

Kanika Mehrotra Dec 26, 2013 9:17 AM

DDB Mudra Group elevates Aditya Kanthy & Amit Kekre to National Strategic Planning Heads

In their new roles, Kanthy & Kekre will jointly take on the national mandate of looking after strategy & planning for all of DDB Mudra offices in the West, North, South as well as Tribal, Rapp & Remedy

exchange4media Staff Dec 10, 2013 7:40 AM

Youth cannot be defined or boxed into traditional SECs: DDB Mudra Youth Report

Beauty, money, sex, love, faith & substance are 6 entities which most acutely affect the actions, choices & aspirations of the urban young, shares Samyak Chakrabarty of DDB Mudra Group

exchange4media Staff Nov 28, 2013 8:52 AM

Social media is democratising information in all forms: David Mayo

People's involvement is shaping the evolution of media & innovation; while increased consumer interaction will be the key driver for creativity, says the CEO of Bates Asia

Simran Sabherwal Nov 26, 2013 9:33 AM

Digital will take centre-stage @AdAsia 2015 to be held in Taipei

In keeping with the burgeoning pace of new media touching every aspect of our lives, AdAsia announces ‘Digital’ as theme for 2015, making it the first AdAsia to be totally dedicated to the medium

exchange4media Staff Nov 14, 2013 9:13 AM

What's preventing India from winning Creative Effectiveness Lions?

Don't we have campaigns that have resulted in the growth of client's business or do we have lack of substantial data and measurement metrics to validate the claim?

Twishy Jul 2, 2013 9:46 AM

What's preventing India from winning Creative Effectiveness Lions?

Don't we have campaigns that have resulted in the growth of client's business or do we have lack of substantial data and measurement metrics to validate the claim?

Twishy Jul 2, 2013 7:32 AM

Pictures Speak: Memorable moments from Cannes Lions 2013

Glimpses of various moods at Cannes Lions 2013 the remarkable camaraderie, support and joie de vivre. These pictures speak a thousand words…

Priyanka Mehra Jun 29, 2013 10:55 AM

Cannes Lions 2013: DDB Mudra brings home a Bronze in Direct Lions

DDB Mudra's 'Help Desk' campaign for NGO Aarambh helps India secure the only metal, under the best low budget sub-category

Twishy Jun 18, 2013 8:05 AM

Increase in ad rates: What's in store for radio?

With all major radio players increasing ad rates in the last few months, exchange4media takes a look at how this move will work out for the industry

Saloni Surti Jun 5, 2013 8:33 PM

Creative honchos reveal the ‘aha moment’ of their advtg career

Leaders share their eye-opening moment, taking forward the theme for this year’s Portfolio Night ‘An Eye-Opener’, which aims to bust advertising myths

Priyanka Mehra May 22, 2013 8:22 PM

Leaders advise young aspirants to make the best of Portfolio Night

Santosh Padhi, Arun Iyer, Ashish Khazanchi & Sonal Dabral state their expectations from JWT’s Portfolio Night & share pearls of wisdom for the young lot

Priyanka Mehra May 16, 2013 8:35 PM

Has brand Goafest taken a beating?

As we await AGC's decision on McCann's Grand Prix winning work on ATSS, Leo Burnett’s Coke Studio & DDB’s Electrolux, creative honchos comment on the current turn of events...

Priyanka Mehra Apr 15, 2013 9:39 PM

Has brand Goafest taken a beating?

As we await AGC's decision on McCann's Grand Prix winning work on ATSS, Leo Burnett’s Coke Studio & DDB’s Electrolux, creative honchos comment on the current turn of events...

Priyanka Mehra Apr 15, 2013 9:39 PM

Flashed Earlier: Leo Burnett triumphs @Goafest; McCann Worldgroup India follows

Leo Burnett won 71 metals; in second place is McCann Worldgroup India, grabbing 56 metals. JWT India comes next with 48 metals

exchange4media Staff Apr 8, 2013 10:42 PM

Leo Burnett triumphs @Goafest; McCann Worldgroup India follows

Leo Burnett won 71 metals; in second place is McCann Worldgroup India, grabbing 56 metals. JWT India comes next with 48 metals

exchange4media Staff Apr 6, 2013 11:59 PM

Leo Burnett triumphs @Goafest; McCann Worldgroup India follows

Leo Burnett won 71 metals; in second place is McCann Worldgroup India, grabbing 56 metals. JWT India comes next with 48 metals

exchange4media Staff Apr 6, 2013 6:51 PM