ddb-mudra-group
No replacement for Pratap Bose?blur=25

Bose quits DDB Mudra Group after a six-year stint. He is currently weighing in the job opportunities & said that his decision to quit stems from Madhukar Kamath getting a four-year extension

Priyanka Mehra Apr 8, 2014 9:37 AM

Pratap Bose to exit from DDB Mudra Group as COO?blur=25

Highly placed industry sources indicate that Bose put in his papers in the last week of March. He has been with DDB Mudra Group since 2008

Priyanka Mehra Apr 8, 2014 7:51 AM

Pratap Bose to exit from DDB Mudra Group as COO?blur=25

Highly placed industry sources indicate that Bose put in his papers in the last week of March. He has been with DDB Mudra Group since 2008

Priyanka Mehra Apr 7, 2014 5:42 PM

Madhukar Kamath & Pratap Bose deny Bose's exit from DDB Mudra Group?blur=25

Highly placed industry sources indicate that Bose, who is also member of the operating board at DDB Mudra Group, had put in his papers earlier this week

exchange4media Staff Mar 28, 2014 9:37 AM

Bata launches brand new 'Where Life Meets Style' marketing campaign?blur=25

The campaign features a 360-degree multimedia integration of TV commercial, radio, cinema, print, innovative outdoor, events, promotions and digital platforms

exchange4media Staff Mar 14, 2014 9:10 AM

Big Bazaar flexes its marketing muscles?blur=25

The hyper market chain has rolled out 52 TVCs, conceptualised by DDB Mudra Group, one for each week of the year, highlighting how Big Bazaar products make India more beautiful

exchange4media Staff Mar 14, 2014 9:03 AM

RAPP bags SimplyMarry.com's business?blur=25

RAPP's mandate will cover the full service spectrum with mainline as well as digital aspects of the campaign for the matrimonial website

exchange4media Staff Mar 7, 2014 9:39 AM

RAPP bags SimplyMarry.com's business?blur=25

RAPP's mandate will cover the full service spectrum with mainline as well as digital aspects of the campaign for the matrimonial website

exchange4media Staff Mar 7, 2014 7:44 AM

Listen to Farrokh Madon, Ron Graham, Pratap Bose @OOH Conference & Awards?blur=25

Farrokh Madon, CCO, Y&R Singapore; Ron Graham, Chief Consultant, Media On The Go; Pratap Bose, COO, DDB Mudra Group are the keynote speakers at the fourth edition of exchange4media's OOH Conference & Awards

Abhinna Shreshtha Mar 5, 2014 7:57 AM

DDB Mudra Group names Anurag Bansal as Chief Financial Officer?blur=25

In his new role, Bansal will oversee the Finance, Legal & Commercial and IT functions of all entities under the Group, in addition to heading the financial integration of DDB Mudra with Omnicom

exchange4media Staff Jan 2, 2014 9:31 AM

Cultural shifts - Understanding the youth marketing nuances?blur=25

Cultural shifts have made things easier on some fronts, especially execution, due to the growth of technology, but have also made it difficult for marketers to create content to attract the youth, say industry experts

Kanika Mehrotra Dec 26, 2013 9:17 AM

DDB Mudra Group elevates Aditya Kanthy & Amit Kekre to National Strategic Planning Heads?blur=25

In their new roles, Kanthy & Kekre will jointly take on the national mandate of looking after strategy & planning for all of DDB Mudra offices in the West, North, South as well as Tribal, Rapp & Remedy

exchange4media Staff Dec 10, 2013 7:40 AM

Youth cannot be defined or boxed into traditional SECs: DDB Mudra Youth Report?blur=25

Beauty, money, sex, love, faith & substance are 6 entities which most acutely affect the actions, choices & aspirations of the urban young, shares Samyak Chakrabarty of DDB Mudra Group

exchange4media Staff Nov 28, 2013 8:52 AM

Social media is democratising information in all forms: David Mayo?blur=25

People's involvement is shaping the evolution of media & innovation; while increased consumer interaction will be the key driver for creativity, says the CEO of Bates Asia

Simran Sabherwal Nov 26, 2013 9:33 AM

Digital will take centre-stage @AdAsia 2015 to be held in Taipei?blur=25

In keeping with the burgeoning pace of new media touching every aspect of our lives, AdAsia announces ‘Digital’ as theme for 2015, making it the first AdAsia to be totally dedicated to the medium

exchange4media Staff Nov 14, 2013 9:13 AM

What's preventing India from winning Creative Effectiveness Lions??blur=25

Don't we have campaigns that have resulted in the growth of client's business or do we have lack of substantial data and measurement metrics to validate the claim?

Twishy Jul 2, 2013 9:46 AM

What's preventing India from winning Creative Effectiveness Lions??blur=25

Don't we have campaigns that have resulted in the growth of client's business or do we have lack of substantial data and measurement metrics to validate the claim?

Twishy Jul 2, 2013 7:32 AM

Pictures Speak: Memorable moments from Cannes Lions 2013?blur=25

Glimpses of various moods at Cannes Lions 2013 the remarkable camaraderie, support and joie de vivre. These pictures speak a thousand words…

Priyanka Mehra Jun 29, 2013 10:55 AM

Cannes Lions 2013: DDB Mudra brings home a Bronze in Direct Lions?blur=25

DDB Mudra's 'Help Desk' campaign for NGO Aarambh helps India secure the only metal, under the best low budget sub-category

Twishy Jun 18, 2013 8:05 AM

Increase in ad rates: What's in store for radio??blur=25

With all major radio players increasing ad rates in the last few months, exchange4media takes a look at how this move will work out for the industry

Saloni Surti Jun 5, 2013 8:33 PM