DDB Mudra helps spread Star Plus’ new vision through OOH campaign?blur=25

DDB Mudra was given the task of spreading the message about Star Plus’ new transition through an OOH campaign across Mumbai, UP, Delhi and ROM through a campaign where timing was key

exchange4media Staff Dec 1, 2016 8:58 AM

DDB Mudra Group announces formation of 'The Group Operating Board'?blur=25

The GOB will advice and assist the Group CEO&MD, Chairman & CCO and CFO on various aspects related to leading and growing the organisation and will focus on achieving the group’s People and Product goals to deliver client excellence

exchange4media Staff Sep 14, 2016 11:23 AM

Cannes Lions 2016: DDB Mudra Group, Ogilvy & Mather and Rediffusion Y&R make it to Outdoor Lions shortlist?blur=25

India saw a total of 5 entries shortlisted between 3 agencies in the Outdoor Lions. Meanwhile, no Indian agency made it to the Digital Craft shortlist which was also announced today

exchange4media Staff Jun 21, 2016 1:12 PM

Tarun Nigam appointed as Executive Vice President, DDB MudraMax-Media?blur=25

Nigam will be operating out of agency’s Gurgaon office and will be reporting to Sathyamurthy Namakkal, Executive Director, DDB Mudra Group and President DDB MudraMax

exchange4media Staff Apr 13, 2016 1:18 PM

DDB Mudra Group launches Track DDB?blur=25

Track DDB will be DDB Mudra Group’s brand to address the increasingly complex data led world of marketing communications As a starting point, Track DDB will be launched in India with the existing RAPP India clients moving to the new agency

exchange4media Staff Oct 1, 2015 9:07 AM

Nutralite, Parle G & NGO Sprouts & #Fame launch unique consumer engagement initiatives for Ganesh Chaturthi?blur=25

Interesting initiatives like fish-friendly Ganesha, crowd-sourced Ganesha and 8-pack health conscious Ganesha are being introduced by brands to engage customers during the 10-day long festival

Sarmistha Neogy Sep 17, 2015 8:06 AM

Goafest 2015: Rediffusion Y&R, Ideas@work tie with 5 metals each in OOH Abbys?blur=25

JWT and Publicis tie with 4 metals each, Taproot and DDB Mudra tie with 3 metals each

exchange4media Staff Apr 13, 2015 10:58 PM

Goafest 2015: Havas Worldwide wins 2  Golds in Ambient Media Abbys?blur=25

Mindshare led the metal tally with 3 Bronze metals, Havas Worldwide bagged 2 Golds , Taproot wins 2 Silvers

exchange4media Staff Apr 13, 2015 10:10 PM

 Milestone Brandcom, Mother Dairy shine at exchange4media NEONS 2015?blur=25

At exchange4media’s OOH advertising awards NEONS 2015, Milestone Brandcom won both ‘Media Agency of the Year’ and ‘Creative Agency of the Year’ with a total tally of 3 Golds, 3 Silvers and 3 Bronze awards. Mother Dairy was named ‘Advertiser of the Year'

exchange4media Staff Mar 28, 2015 9:20 PM

Guest Column: Budget 2015 – the safe debate: A Budget with no WOW, but hopes are alive?blur=25

It's a pragmatic Budget but many of the actions outlined need to be closely watched as they will be interdependent. It should streamline progressive growth and bring in opportunities for risk-taking Indians, observes DDB Mudra Group’s Mandeep Malhotra

Mandeep Malhotra Mar 2, 2015 8:18 AM

Dentsu Communications appoints Vipul Thakkar as National Creative Director?blur=25

Thakkar joins from DDB Mudra Group, where he was Creative Head, South & East

exchange4media Staff Feb 24, 2015 5:03 PM

Other networks are going to struggle to hold on to their business: John Ziegler?blur=25

John Zeigler, Chairman & CEO, DDB Group Asia Pacific, India and Japan talks about his wish list for an ideal client, the challenge of increasing creative commoditization & his optimism for DDB Mudra Group in India

Priyanka Mehra Jul 28, 2014 9:32 AM

DDB Mudra Group reconstitutes Group Executive Board?blur=25

Group Executive Board includes Sonal Dabral, Mandeep Malhotra, Rajiv Sabnis, Sathyamurthy Namakkal, Madhukar Kamath, Deepak Nair, Anurag Bansal & Aneil Deepak. The Group has also created Group Creative Council & Strategic Planning Council

exchange4media Staff Jul 28, 2014 8:49 AM

Nokia India assigns media & outdoor duties to Carat Media?blur=25

Industry sources have confirmed the news to exchange4media. The win comes close on the heels of the Microsoft win. Maxus is the incumbent agency on the account for the media biz, Lintas & DDB Mudra Group handled the outdoor duties

Priyanka Mehra Jul 18, 2014 8:03 AM

Long flight back from Cannes 2014?blur=25

Mandeep Malhotra, President, DDB Mudra Group retraces his steps at Cannes 2014 with final impressions on the sessions, India's performance at the awards and the effervescent Gutter Bar

Mandeep Malhotra Jun 24, 2014 9:43 AM

Cannes Lions Special: Learning with Cannes: Humans are contextual and they change?blur=25

Raw information is meaningless, it's our brain which changes the same information into a positive or a negative state of affairs, says Mandeep Malhotra, President, DDB Mudra Group

Mandeep Malhotra Jun 20, 2014 8:08 AM

We lost the entrepreneurship spirit & fun post the acquisition: Pratap Bose?blur=25

Bose, who recently bade adieu to the DDB Mudra Group, shares his take on WPP, Publicis-Omnicom Group & more, and adds, "We should never have let profits to dominate our lives"

Priyanka Mehra Apr 14, 2014 8:47 AM