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TBWA-India bags Style Spa Furniture creative business

08-April-2009
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TBWA-India bags Style Spa Furniture creative business

Style Spa Furniture, manufacturers of ready-to-use furniture from the K K Birla Group has appointed TBWA\India to handle its creative business. The win follows a multi-agency pitch which included Ogilvy, McCann and Lowe. The business will be handled by the Chennai branch of TBWA.

On the decision of appointing TBWA\India as its creative partner, Arun Mahajan, Managing Director, Style Spa Furniture explained, “TBWA's disruptive thinking and their creative approach will give our brand the necessary thrust to not only consolidate our leadership position but also exponentially grow our market share.”

Elated on the win, Amarnath, Vice President, Chennai, TBWA\India, commented, “We are delighted to have been assigned this brand. The scope to do some really disruptive work is immense. The team is rearing to go and execute the work we presented during the pitch. It, for sure, is a great way to start the year.”

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