Reach or frequency, radio on the run?blur=25

Broadening the reach and planning for radio has been very much on the cards for all radio players, now the major concern is where this medium figures in clients’ media mix...

Tasneem Limbdiwala May 27, 2011 8:43 AM

Zee TV, Sony to revive past favourites in prime time?blur=25

Zee TV and Sony Entertainment Television have adopted the route of bidding a timely farewell to shows to make way for new content.

Fatema Rajkotwala Feb 10, 2011 7:19 AM

Sony pulls out all stops for ‘KBC 4’; 4-phased campaign well underway?blur=25

Sony Entertainment Television is leaving no stone unturned to fight its way ahead in the GEC race. The channel is looking at ‘KBC 4’ as a prime property to boost its ratings and has gone all out to promote the game show. Danish Khan, Head - Marketing, Sony Entertainment Television, shares more on the marketing plans for ‘KBC 4’ with exchange4media.

Khushboo Tanna Sep 27, 2010 8:11 AM